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On the 13th, the National Cyberspace Administration of China issued a message that in order to strengthen the management of Internet live broadcast marketing information content services, the National Cyberspace Administration of China drafted the "Internet Live Marketing Information Content Service Management Regulations" in conjunction with relevant departments , And solicit opinions from the public. Among them, it is clear that live room operators and live broadcast marketers must not publish false information to deceive or mislead users; they must not fabricate or tamper with data traffic such as attention, page views, likes, and transactions. The
live marketing platform shall establish and improve the protection mechanism of minors, and pay attention to protecting the physical and mental health of minors. For Internet live broadcast marketing information content services that are not suitable for minors to participate, the live broadcast marketing platform shall provide prompts before the information is displayed. The live marketing platform should prevent and stop illegal advertising, price fraud and other acts that infringe on the rights of users, and warn users of the risks of private transactions outside the platform in a significant way. The
live broadcast marketing platform shall establish a sound risk identification model, and take measures such as pop-up prompts, warnings of violations, restriction of traffic, and blocking of live broadcasts for high-risk behaviors.
Live broadcast marketers or live room operators who are natural persons shall be at least 16 years old; minors over 16 years old who apply to become live broadcast marketers or live room operators shall obtain the consent of their guardians.
live broadcast room operators and live broadcast marketers shall not publish false information to deceive or mislead users when engaging in Internet live broadcast marketing information content services;
shall not fabricate or tamper with data traffic such as attention, page views, likes, transactions, etc.;
shall not insult, slander, harass, slander, insult and intimidate others, or infringe upon the lawful rights and interests of others;
shall not be involved in pyramid schemes, fraud, gambling, trafficking in contraband and controlled items and other activities that violate national laws, regulations and relevant regulations. The
live broadcast marketing platform shall record and save the live content for no less than 60 days, and provide the live content review function; the product and service information and transaction information in the live content shall be kept for a long time from the date of completion of the transaction In three years. Where laws and administrative regulations provide otherwise, follow those provisions.
Violation of the "Regulations" and causing damage to others shall bear civil liability in accordance with law; if a crime is constituted, criminal liability shall be investigated in accordance with law; if a crime is not constituted, the relevant competent authorities such as Internet Information Technology shall deal with it in accordance with relevant laws and regulations according to their respective duties.
The public can email to: [email protected], and the deadline for feedback is November 28, 2020.
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▌ Source of this article: CCTV News (ID: cctvnewscenter)
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