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Let’s talk to you today: Double Eleven Taobao’s turnover was 498.2 billion, Jingdong 271.5 billion, Jack Ma earned more than Liu Qiangdong?
Singles’ Day was previously defined as Singles Day, but he did not expect that with the popularity of e-commerce, Jack Ma’s caring for singles, Taobao will have a variety of preferential activities on this day, and Double Eleven will gradually It has become a publicity tool for Taobao. With the help of various discounts from brand vendors, it has also helped Taobao's double eleven sales increase year by year. Gradually, more and more e-commerce platforms have joined them, making Double Eleven truly become e-commerce brand day.
The reason why so many people choose to buy things on Double Eleven is because merchants will have substantial discounts on this day, and e-commerce platforms will also give certain subsidies, so the things they buy will definitely be cheaper than usual Yes, after so many years, it has accumulated a certain reputation. The merchants did not deliberately raise the price and then discount, and more and more consumers trust Double Eleven. The seller's turnover on this day may be worthy Throughout the year, Double Eleven has also become a grand event for people across the country.
All major e-commerce platforms will make a statistics on the turnover of Double Eleven, and the performance can also bring publicity to a certain extent. As more and more e-commerce platforms start Double Eleven activities, many businesses Activities have been started since November 1, which also extended the duration of the Double Eleven event day directly to 11 days. JD.com also took the lead in opening statistics on the turnover of these 11 days, and then Jack Ma’s Taobao also adopted this Kind of way.
What kind of results did Taobao and JD.com have achieved this year? I don’t know why. Every year, Double Eleven’s turnover is increasing. This year, Taobao’s total transaction volume in the first ten days has reached 372.3 billion. Once again It broke the previous record. After the event ended on November 11, Taobao's transaction volume reached 498.2 billion. This is a terrible number. It seems that Chinese people still attach great importance to this festival.
Another e-commerce giant’s final transaction rating was 271.5 billion, breaking the record held last year. The development of JD.com in recent years can be described as a twists and turns. Brand founder Liu Qiangdong has suffered many changes, but it has benefited from With his unique vision, JD’s development is still generally stable. After more than ten years of continuous losses, JD Logistics has finally gained a foothold in the express delivery industry. This time, JD’s double eleven logistics transportation is crucial. An important role, 93% of the order delivery was completed within 24 hours.
Then Jack Ma and Liu Qiangdong, who will make more in Double Eleven?
Just seeing this number, many people may think that Jack Ma must have earned more. Is that really the case? First of all, we need to understand the operating models of the two companies. There are big differences between the models of the two platforms. Most of the final transaction volume is the revenue of the merchants. The actual amount obtained by the platform is actually very large. Less, let's take a look at how much money they can make.
Let’s first take a look at Jack Ma’s Taobao. This year’s Double Eleven has a turnover of 498.2 billion yuan, but Taobao has always supported the entry of individual merchants, so their income mainly comes from rake and advertising. Generally Taobao currently The percentage of revenue is maintained at about 5%, which means that the revenue of this part has reached 25 billion. Since advertising revenue lasts for up to 11 days, the revenue will not be lower than the percentage of turnover. Probably the total revenue will be Around 50 billion.
The model adopted by Jingdong is different. They are basically self-operated shops. It is reported that their profits can reach 2.5%. Based on the operating income of 271.5 billion, their income is about 6.8 billion. For the time being, we will not count the red envelopes issued to users during the operation process. Although most of the red envelopes are borne by the merchants, they will also have a part of the expenditure.
We have also roughly calculated the total income of the two companies, so it is relatively simple to calculate the personal income of Jack Ma and Liu Qiangdong. Let's first calculate the approximate income of Jack Ma. At present, Jack Ma holds 4.8% of Alibaba's shares. , The total income of 50 billion is converted, Jack Ma made roughly 2.4 billion in this Double Eleven event. And Liu Qiangdong holds 15.1% of JD’s shares. Converting total revenue of 6.8 billion into account, he is expected to earn about 1 billion in Double Eleven.
After the conversion of the data, it seems that Jack Ma will be better than Liu Qiangdong, but this does not directly explain anything, and there is also a rising e-commerce giant Pinduoduo, the founder Huang Zheng has a large share of shares. Thanks to the large subsidies of Pinduoduo, it has also attracted a lot of users. This has also led to the higher operating costs of Pinduoduo compared to these two platforms. So what kind of results can it achieve in the end? Can it surpass Jack Ma and Qiang Liu East, we can only wait for the final official confirmation, do you think there is still a chance for Pinduoduo?
