At 0:30 on November 11, the real-time turnover of Tmall’s "Double 11" global carnival season exceeded 372.3 billion yuan, and there were more than 300 brands with real-time turnover exceeding 100 million yuan, of which 13 brands successfully entered the "1 billion yuan club" ". As of 1 o'clock on November 11, consumers in Guangdong province ranked first in China in terms of purchase volume on Tmall’s "Double 11", and Shanghai, Beijing, Hangzhou, Shenzhen, and Guangzhou ranked the top 5 cities in purchasing power rankings nationwide. According to statistics, the current "Double 11" traffic peak occurred at 0:00:26 on the 11th, with a peak order creation of 583,000 orders per second, which was 1457 times the first "Double 11" in 2009.
▲Tmall's "Double 11" global carnival season real-time turnover exceeded 372.3 billion yuan
reporter learned from Ali, compared with previous years, this year "Double 11" is divided into two rounds of sales, and pre-sales will start on October 21 , November 1st to 3rd is the first round of sales, and November 11th is the second round. On November 11, more than 250,000 brands and 16 million products were sold at discounted prices, and 3 million products participated in the preferential event for the first time. The activity was the first in history for the intensity and scope of the event.
Consumers stay up all night eager to try, and businesses are even more energetic. It is understood that in order to rush the "Double 11" order, the Israeli beauty equipment factory will not be closed for 4 months, and the assembly line will not stop for 24 hours. The Japanese brand Yameng also canceled European and American orders and directly supplied China. Lancome also set up a special "supply line" for Tmall this year to airlift goods from France to China to ensure adequate supply. According to statistics from Tmall, this year's "Double 11" on Tmall attracted more than 800 million consumers, 250,000 brands, and 5 million merchants to participate, making it the most extensive and highly engaged event. The
fresh food market is also very hot. With the ringing of the early morning bell, JD’s millions of fresh food inventory has been snapped up by the "foodies army." According to statistics, within 1 minute, 10,000 free-range chickens and 1 million eggs were sold out by seconds; within 5 minutes, 560,000 beef balls and 100,000 oysters were sold out; within 10 minutes, 5 million Ehime jelly orange, 800,000 catties of domestic apples, and 350,000 Guanxi honey pomelo were ordered. In addition, Mengniu Daily Fresh, domestic sea bass, and Jiapei kiwifruit have also been rushed by consumers and become popular star items. The
reporter learned that, in addition to the e-commerce brands that consumers are usually familiar with, more than 300,000 businesses from poor counties participated in the "Double 11" this year. From November 1 to 10, business transactions in poor counties on the Tmall platform increased by 74% year-on-year, of which the business transactions in 52 poor counties that had not escaped poverty increased by 122% year-on-year. Relevant data shows that the 5-minute transaction volume of Jingdong Specialty Museum increased by 210% year-on-year, and the transaction volume of users from Hubei region increased by 4 times year-on-year. Among the special products, the turnover of Chinese specialty Laifengguan bacon increased by 4 times year-on-year, the turnover of China's specialty • Pingyao Poverty Alleviation Museum Sanhuang Chicken increased by 4 times year-on-year, and the Chinese specialty • Dongpoguan grapefruit turnover increased by 6 times year-on-year. · Pujiang Pavilion kiwifruit turnover increased by 240% year-on-year. Consumers placed orders through online platforms to snap up purchases, which also opened up sales for farmers thousands of miles away.
Fang Zhou, reporter from Shenzhen Evening News
