Zhitong Finance APP learned that from November 6th to November 11th, Ruhan Holdings (RUHN.US) once again ushered in the annual "Double 11". Ruhan Holdings CMO Zhang Dayi said that this year's live broadcast is the main battlefield of Double 11. Faced with this change, the team has increased the proportion of women's clothing pre-sales.
Ruhan Holdings stated that its core resource is celebrities. The company’s core competence is to cultivate celebrities and help celebrities expand their influence quickly and accurately, and the other is to build an efficient commercial system to achieve celebrity influence. Long-term sustainable and efficient realization of power. During this year's Double Eleven, Ruhan’s celebrities have increased the frequency of live broadcasts and the number of spoilers to warm up the grass for fans in advance. Judging from the number of live broadcasts in the past month, Ruhan’s celebrities have a total of 28 games per month. During Double Eleven, the overall number of games increased to 51, and the live broadcast category has increased by nearly 1.8 times. In addition to this year's Double Eleven, Ruhan's Kuaishou live broadcast team also joined the battlefield. Xiaowan, Ximei, etc. of the Kuaishou live broadcast team have broadcasted up to 70+ games.
