Cover title image｜Wang Laichun and Apple CEO Cook
Text｜Feng Ma Niu (WeChat public account: Feng Lun Feng Ma Niu)
Wang Laichun, one A Chinese female entrepreneur seriously underestimated by the outside world, her story is like a movie.
In the late 1980s, Wang Laichun came to Shenzhen alone. After 10 years, she has grown from a working girl to a senior executive at Foxconn. When life went smoothly, Wang Laichun resolutely decided to resign to start a business and established Luxshare Precision Industry Co., Ltd.
According to the official website: Luxshare Precision Industry Co., Ltd. focuses on the R&D, production and sales of cables, connectors, motors, wireless charging, FPC, antennas, acoustics and electronic modules. Products are widely used in 3C (computers, communications, consumer electronics), enterprise equipment, automobiles, medical and other important global fields, and are committed to providing customers with one-stop procurement services.
Today, Luxshare Precision has a market value of over 300 billion yuan; Wang Laichun's net worth also reaches 58 billion yuan, ranking fourth on the "2020 Hurun Global Self-made Women's List". The low-key Wang Laichun was therefore called by the media as "China's best working girl" and "Guo Taiming's female heir". Guo Taiming once proudly said: Foxconn has created many billionaires in mainland China, and Wang Laichun is the most representative one.
1
1988 was called "the first year of Taiwanese businessmen". In that year, the number of entrepreneurs who invested and built factories in the mainland suddenly increased, especially along the southeast coast. In Xixiang, Shenzhen, Terry Gou established Foxconn's first factory in the mainland-Shenzhen Ocean Precision Computer Connector Factory.
Shenzhen Ocean Precision Computer Connector Factory
After the completion of the factory, Guo Taiming recruited the first batch of 150 employees from Chenghai, Chaozhou, and Fengshun in Guangdong. The 21-year-old Wang Laichun was A member of this "employee army", she became an ordinary employee on the Foxconn assembly line. Prior to this, Wang Laichun had been working at home after graduating from junior high school.
At that time, China's electronics industry was at the beginning of its take-off. Although Wang Laichun and others were employees on the assembly line, they undoubtedly stood in the forefront. Of course, behind the opportunity is the pain that many ordinary people cannot bear.
At that time, the overall environment in Shenzhen was still very bad when it started, and all aspects of supply could not keep up. Take Foxconn as an example, the factory is remote and the conditions are extremely poor. More than 100 employees such as Wang Laichun slept in a Chase shop. Water and power outages were normal. However, it is not the harsh living conditions that is more afflicting, but Foxconn's strict management methods. At that time, Foxconn had a lot of internal rules, and employees had no way to relax other than working overtime. After a year of tossing down, many people cried bitterly in the middle of the night, and some people just couldn't stand it and left. But Wang Laichun did not give up, even harder than the work attitude required by the leader, and finally entered a new stage of life.
Guo Taiming once said, “A good taekwondo must be a solid stance; Shaolin monk kung fu is ever-changing, and he has chosen water and mountains for many years.” During his 10 years at Foxconn, Wang Laichun has taken every step Going very steadily, with bit by bit accumulation, from the bottom of the identity to the company's management, achieved the highest position of mainland employees at Foxconn-"section chief" (similar to senior director). Regarding this experience, Wang Laichun recalled: Many people go to work with a mixed attitude, but I haven't spent a day. Outside of work, learning becomes the second job every day. I think learning is everywhere.
2
Guo Taiming said, “Entrepreneurship depends on spirit, resource control, and judgment on the time market.”
In 1998, Wang Laichun, who had been tempering for many years, felt that he was already Ready," So he left Foxconn and invested in Hong Kong Luxshare with his brother Wang Laisheng.
followed byIn 2004, Wang Laichun returned to Shenzhen and founded Luxshare Precision.
It is worth mentioning that in the process of Wang Laichun’s entrepreneurship of , the old boss Guo Taiming provided financial, business, and management support.
郭台铭
In the eyes of the outside world, supporters believe that Guo Taiming is sentimental and righteous, while those who do not understand him think he is domineering and even cunning. Over the years, his temperament is so full that it makes people love and hate.
However, to Wang Laichun, Guo Taiming is like a teacher and has a huge influence on her. It is no exaggeration to say that Wang Laichun is Guo Taiming's loyal apprentice. Wang Laichun once said, “My own company has grown from more than 100 people who just built a factory to today (about 80,000 employees). Although I have experienced many setbacks during this period, I insist on using what I learned from Foxconn. The management model is used to operate, and the facts have proved it to be correct. For example, the working style of the dispatched cadres, the working method of precepts and deeds, the advanced business philosophy, etc.."
In rare reports, the media once mentioned it. Terry Gou’s classic sentences fill every corner of Luxshare Precision’s office buildings and workshops, such as: "Out of the laboratory, there is no high-tech, only execution discipline", "Mistakes are not terrible, but terrible is making the same mistakes again and again", "If you don't understand, you have to ask. Those who want to save face will lose even Lizi in the end." Wang Laichun said that although Guo Taiming's language is simple, it contains profound connotations. She often explained Terry Gou's famous sayings to employees so that they can feel Foxconn culture.
Perhaps in everyone's eyes, Foxconn culture has a "sweatshop" aspect, but the clever Wang Laichun seems to have learned the essence from it and discarded the residue. She is highly praised in the hearts of employees. An employee once told a story: I joined the factory in 2000, and everyone called her (Wang Laichun) sister. Every day we can see the eldest sister come to the workshop to patrol the line, sometimes patted our shoulders behind and asked us to cheer. She is so serious, kind and cute. I remember one day, an employee of our production line fainted and happened to meet the eldest sister patrolling the line. She took off her clothes and ran downstairs with her colleague on her back. This scene is still deeply in my mind. The eldest sister is the goddess in my mind. Colleagues who are still working at Luxshare today established a WeChat group and gathered everyone together again. It feels so kind, as if it has gone back to the past. Time flies like a dream last night.
3
From single to multiple, from traditional to smart, Luxshare Precision can be said to be a microcosm in the upgrading and development of China's precision manufacturing industry.
Luxun Precision
The development process of Luxshare Precision can be divided into three stages:
1. Cooperate with Foxconn to focus on the production of connectors.
At the beginning of his business, Wang Laichun was mainly backed by Foxconn. For many years, Foxconn has been the largest customer of Luxshare Precision. Nearly half of Luxshare's operating income came from Foxconn. This situation did not improve until Luxshare Precision was listed in 2010. In the strategic layout, Luxshare Precision is aimed at Foxconn's personal services. The source of orders from Foxconn has also become the forage of Luxshare Precision's early and rapid development.
According to Luxshare's prospectus that year, the actual controllers of the company, Wang Laichun and Wang Laisheng, have been accepting international orders since 2001 and commissioned domestic processing and production through Hong Kong Luxshare. The connector products produced Through Foxconn's processing and assembly, it has been applied to many internationally renowned brands of 3C electronic products, thus accumulating rich management experience and customer resources.
2. Cooperate with Apple to diversify and expand by only producing connectors.
In 2010, after Luxshare Precision went public, Wang Laichun decided to lead the company to walk on "two legs." First, through horizontal integration, she overwhelmed her opponents in the field of cables and connectors and became an unbeatable leader. Immediately afterwards, Wang Laichun began to conduct vertical integration in the industry, enabling Luxshare, which has a thin and poor foundation, to quickly enter the newfield. From connectors to products such as motors, wireless charging, FPC, antennas, acoustics and electronic modules, this is the layout idea. Because of the "stable, accurate, ruthless and complete" of mergers and acquisitions and expansion, Luxshare Precision was dubbed the "octopus".
Wang Laichun implemented a series of mergers and acquisitions measures on the one hand to extend the company's business to more areas; on the other hand, it makes Luxshare's sophisticated transformation into the Apple industry chain. Since Luxshare Precision became the main force of Apple mobile phone connection solutions in 2010, Luxshare Precision has taken off. Today, Apple has become a major customer of Luxshare Precision, and Luxshare Precision has become Apple's main supplier.
It is worth mentioning that the vast majority of Apple's supply chain is in China, and Luxshare Precision is a very representative one. In December 2017, after finishing the trip of the World Internet Conference, Apple CEO Cook also made a special trip to visit the production workshop of Luxshare Precision. Cook posted such a Weibo, "Visiting our partner Luxshare Precision in Kunshan. Their super-first-class factory integrates amazing craftsmanship and thought into the manufacturing of AirPods. Chairman Wang Laichun created a people-oriented A culture of excellence. We are very happy to work with them!"
In the eyes of Cook, Luxshare Precision is an excellent company. The reason why it is outstanding is that it has a passionate and energetic team and unique beauty. Corporate culture (Luxshare's core values: pragmatic, enterprising, pioneering, innovative, collaboration, integration, gratitude, reward). He personally agrees with Wang Laichun's humanistic care concept. Regarding this, Wang Laichun said in an interview, “Apple became our customer eight years ago. At the beginning, we saw an opportunity for the internal connection line as a product supply line. We were prepared and took our plan from being observed. The supplier started and eventually became Apple’s main supplier. Apple’s requirements are very rigorous, and it has brought very good guidance to Luxshare in new product development and mass production planning and employee care. With Apple’s footsteps, Luxshare has also developed and grown all the way. I believe that sentence: Junniao must fly with Phoenix.”
Third, take the lead in deploying 5G to serve more major customers.
In 2017, Luxshare Precision took the lead in deploying 5G, continuously digging into the top mobile antenna team, established the base station antenna business unit, and then has been steadily improving LCP production and technical capabilities. In the 5G era, the use of LCP antennas will also increase. In 2019, due to the popularization of the 5G concept, Luxshare Precision gained a lot of limelight in the capital market, and both its stock price and operating income achieved soaring. Luxshare Precision has been affixed with multiple labels such as "AirPods Manufacturer", "Huawei Concept Stock", "5G Concept Stock" and so on.
Today, Luxshare Precision has many world-renowned partners such as Apple, Lenovo, Huawei, HP, Dell, Microsoft, Google, and Amazon. Wang Laichun said: The company's product research and development and reserves are synchronized with important customers, and the company will still be able to maintain a relatively high growth rate in the next few years. We will realize from the intelligent interaction between equipment and equipment to the intelligent interaction between equipment and people, and through the industry layout, relying on a systematic market strategy and a comprehensive technical support network, as well as a professional, young and passionate executive team, we will quickly realize the "machine "Electricity, sound and light" develop in all directions. While becoming an industry leader in the "Made in China 2025" strategy to strengthen the country, we are determined to become a pioneer in the same industry in the world.
Regarding the success of Luxshare Precision, some insiders commented: Luxshare Precision always adheres to technology-oriented as its core, integrates product development and application services, and gradually realizes the leap from traditional manufacturing to intelligent manufacturing. Luxshare made detailed sand table deductions at all stages, fully analyzed the market and customer needs, customer pain points, and studied in depth how to meet customer needs. In addition, Luxshare's success is not only due to correct business decisions, but also due to more optimized organizational fission capabilities. Luxshare is gradually turning similar BUs into BGs, and horizontally pulling together technical and management resources, which has been greatly improved during the rapid development in 2019. Luxshare has also been very successful in replacing young cadres. The director of BG or BUThe post-80s are the main ones, and those born in the 70s have basically left the front line, and they are more to accompany and coach them to grow up. In short, we are optimistic about the development prospects and market space of Luxshare Precision.
4
Guo Taiming once said, "I don't have any advantages, the only advantage is that I can make up for it with diligence." This sentence also applies to Wang Laichun.
王来春
From a low-level working girl to a business woman, Wang Laichun did not expect that one day he would be left in the torrent of the times. Wang Laichun's greatest success is that she really did her best. Wang Laichun always has a desire to strive, to strive for excellence, to constantly improve himself, and to put himself in a place where there is no way out. This kind of spirit is commendable.
Wang Laichun said that over the years, she felt the most profound sentence, which is "Opportunities are always reserved for those who are prepared."
Source:
1. Cook's visit to AirPods factory: Apple has no intention of transferring production capacity to low-cost areas, surging news. Chaozhou businessman, Luo Kun
3. Apple’s behind-the-scenes hero | Wang Laichun: From rural migrant girls to tens of billions of rich women, she firmly believes that "you can be a master if you suffer from hardship"! , The Sound of Economy Swordsman
4. The three women behind Apple, Yuanchuan Technology Review, Kevin, Chen Chang
5. Luxshare Goes Against the Wind, 21st Century Business Review, Qiu Yueye
6. Wang Laichun, female heir of Guo Taiming, Chinese entrepreneur, Li Yating
7.17 women were listed on the 2015 China IT Rich List, China Women’s Daily, Li Xueting
8. Luxshare Precision: for Apple headsets Student, China Electronics News, Lu Mengqi
Picture from the network
Author| Dajun Chief Editor｜Wang Tao
Editor｜Chen Runjiang Consultant｜Wang Shuqi
