[Lieyun.com (WeChat: ilieyun) Beijing] reported on March 28
As far as China is concerned, the auto industry is facing downward pressure for years, and the auto sales market is shrinking. The scale of the travel market is growing and continues to affect people’s car habits. New travel service models such as online car-hailing, car sharing, and time-sharing are all proving to consumers that convenient and comfortable travel is no longer the only One way to buy car ownership.
The rising cost of vehicle ownership and the fragmentation of car usage scenes have also affected the changes in people's consumption habits on the demand side and brought industry opportunities. Compared with the ownership of a car owned by a car, new travel service solutions such as the purchase of use rights are quietly emerging. "Sharing" means an increase in the effective utilization rate of vehicles and a large-scale transfer of car ownership to use rights. After understanding this rule, GoFun Travel has taken the lead in shaping the new pattern of the future automotive industry in the industry since last year. Through GoFun Connect promotes the integration of auto companies, auto finance, second-hand car companies, and operating platforms, and empowers the rapid development of the auto industry chain.
Build a trading platform for automobile use rights, empowering OEMs’ new retail road
For the current OEMs, all parties are looking for a brand new one A new way of auto trading, and targeting auto use trading rights is undoubtedly one of the best ideas. The OEM has abundant resources, but its system is huge, and the cycle of innovation and transformation is long. Compared with the travel platform that is known for its service and operation capabilities, the cooperation between the two parties will be more effective.
In fact, GoFun Travel launched the GoFun Connect platform as early as October last year, hoping to share and build with the industry chain. It is understood that GoFun Connect is a commercial system integrating hardware, software, and operation management capabilities. The system covers the entire life cycle of vehicles from vehicle production, launch operations, aftermarket services, finance, insurance, and second-hand car sales. It is hoped that the shared travel platform will be used as an opportunity to find a new value chain in the automotive industry chain.
The shared travel platform represented by the GoFun travel behavior is known for its travel user data, operational capabilities, and resource integration capabilities. Based on platform advantages, it provides targeted package solutions for OEMs. Through in-depth test drive and new automobile retail, we can establish a model from car ownership to car ownership purchase with users. On the one hand, it solves users' low-cost travel needs and helps OEMs increase sales.
As we all know, 4S stores have not ideal test drive experience due to cost considerations such as time. For many OEMs, the in-depth test drive has become an important way to narrow the distance with consumers. As a travel platform that combines "travel" and "test drive", through brand-new role participation, The OEMs "light up." For example, the Taste Drive launched by GoFun Travel and Volkswagen is one of the successful attempts.
After the user completes the car performance experience, the GoFun platform also empowers the OEM to solve the problem of consumer car purchase decision-making. The retail accelerator business and subscription business launched by GoFun Travel can help users with shortages of funds and unlicensed vehicles realize the problems of car ownership and use rights. For example, through the cooperation of the platform and the OEM, the introduction of "travel packages" during the car purchase stage allows car owners to offset the cost of car purchases in the form of car sharing. The new car purchase program created by GoFun and Sihao has helped many consumers solve the problem of low-cost car purchases, realizing the problem of "devaluation" of vehicles becoming "value-added", and also effectively boosted the sales of OEMs. GoFun's subscription business can solve the problem of users who have long-term vehicle use rights without a license. In simple terms, users buy a one-year use right of a vehicle from a certain OEM on the platform. When new models appear, users can still Negotiate exchange models.
In addition, GoFun travel started to build a platform system, linking with other travel platforms, distributors, and OEMs to achieve multiple franchise in the same city, and jointly provide users with services. Achieved a strategy with FAW Travel at the end of 2019Cooperation to provide FAW Travel with vehicle capacity relief solutions, and use the GoFun platform traffic portal to help FAW Travel to obtain higher revenue from passenger orders. FAW Travel will provide vehicle supply for GoFun. Currently, this strategy has been implemented in Chengdu, Guiyang and Xi'an.
The establishment of this flexible automobile use rights trading platform is the first innovative move proposed by GoFun in the industry and has already been promoted. It also gives a brand new reference for the development of new automobile retail in the future.
When the era of car sharing is truly coming, the value of the industry chain will be reconstructed. There is no doubt that the protagonist of the future travel market will no longer be the various OEMs, but the vehicle management and travel service platform that can truly connect the supply and demand ends . Not only does it have to undertake in-depth services that focus on operations in the industrial chain, but it also connects various channels, and the commercial value and industrial status behind it will also rise.
Efficient transformation of weight and light, opportunities and challenges of travel platform
For the current automotive industry, no matter what kind of channel breakthrough, in essence They are all demands for revitalizing and circulating auto assets. In this regard, with the adjustment model, the shared car platform from heavy to lighter has a natural spark. Especially in recent years, car ownership sharing has become a new consumer trend. Many OEMs and travel platforms are eager to try and realize their desires. To achieve this, it is ultimately a test of service operation capabilities, asset allocation capabilities, and information processing capabilities.
According to the shared travel industry report released by Analysys in January 2019, as of now, the monthly active users of GoFun travel have reached nearly 2.5 million, and it has been the industry leader for 18 consecutive months. Relying on the huge user group, GoFun travels First of all, it has pulled its position from the number of customer orders. In addition, the head data reflects its management team, practice, experience, and resource operation and service capabilities in the travel industry for many years.
The essence of the sharing economy is to revitalize the stock resources and improve the efficiency of resource utilization. Vehicles are no longer depreciated assets. They can generate value on the sharing platform and realize the revitalization of social resources. This is a good business with multiple wins. The future trend of shared cars is definitely personal vehicle sharing, which has inherent advantages in terms of coverage, density, and quantity. But the premise is that the platform needs to have sufficient operational management capabilities to be able to better manage and manage private car resources. This has become a consensus in the industry.
After fully mobilizing assets, how to create profitability is the basis for determining sustainable development. GoFun Mobility relies on a unique set of "cost reduction and efficiency increase" business methods to evolve another kind of more homeopathic travel services, such as vehicle source platformization, centralized procurement, crowdsourcing and time-sharing insurance to reduce vehicles The operating cost of the company has completed the exploration of the profit model and has been added to a number of new businesses.
During the exploration period of the industry, GoFun Travel took the lead to drop its anchor in the market and launched a personal custody service. Individual car owners can share their idle vehicles on the platform to generate revenue. Not only that, this business model is also very It may also take advantage of the trend to bring up the demand development of the trillion-level aftermarket. For example, auto insurance business, financial business, IT business, car repair, maintenance, beauty, etc., this is undoubtedly a market with great imagination.
At the same time, in order to solve the problems of personal vehicle custody and the safety of vehicle use in the process of user's use of the car, clarify the division of responsibility for ownership, use rights and various risks, GoFun was the first to carry out the layout of blockchain technology in the field of travel, and in 2018, it has completed the on-chain storage of human and vehicle data, realizing user identity verification, credit system, data sharing, privacy protection, data security, data traceability, and fair rewards The further solution of core problems such as mechanism will not only encourage social idle vehicles to join the sharing platform, improve vehicle utilization, but also provide a stable and reliable source of vehicles for the used car platform.
In order to ensure that all innovations are guaranteed by the underlying technology, GoFun Travel has previously signed a strategic cooperation agreement with SAP. The two parties will refine the management concept, back-end support capabilities andThe integration of big data capabilities and algorithm capabilities to jointly promote new models and create solutions. At the same time, in order to improve the platform’s big data computing power, GoFun Travel has also reached in-depth cooperation with Huawei. The two parties will cooperate in smart customer service, big data algorithms, cloud services, and Huawei’s Internet of Vehicles. With the help of Huawei’s computing power, cloud services, Big data (AI) capabilities empower GoFun to travel the entire existing business, improving business level and efficiency.
Reconstructing the value of the automobile industry chain starts with time-sharing leasing and not just time-sharing leasing
starting from time-sharing leasing, not just from time-sharing leasing is GoFun travel The future development direction has been emphasized. Its CEO Tan Yi clarified the future development positioning of GoFun Mobility, empowering upstream and downstream partners in the industry chain to realize the sharing and co-construction of the industry chain.
It is understood that GoFun has already cooperated closely with players in the entire industry chain to effectively realize the seamless integration of automobile manufacturing, automobile procurement and automobile use, forming a closed commercial loop from R&D and manufacturing to landing operation. Give full play to the competitive advantages of GoFun's efficient implementation of travel and shared cars, and win market opportunities.
In May last year, GoFun joined hands with Volkswagen, Volkswagen New Power, and Volkswagen to realize the integration of car manufacturing, car procurement, car use and car recycling, and jointly promote car companies, car finance, and second-hand cars. Companies and operating platforms take their needs, forming a closed business loop from automobile R&D and manufacturing to landing operations. Each party takes its needs in the upper, middle, and downstream, and complements each other's advantages.
Tan Yi said that we are not just a purely offline and heavily offline company. Based on our technological content, operational capabilities, and hardware strength, we are ready to empower the automotive industry chain. GoFun hopes to reshape the entire automotive industry chain through this system and partners, tap potential value and realize the diversified distribution of benefits. At the same time, through the Internet of Vehicles as a technology carrier, it connects people, vehicles and services to become a leading vehicle management and Travel service platform.
