input method is one of the essential software for smartphones. Whether they are Android users or Apple users, a large number of users will download third-party input method applications. Currently, the more popular third-party input methods are mainly , Baidu, , , Sogou, and iFlytek.
A report from iiMedia Consulting shows that Baidu, Sogou and iFlytek Input Method occupy more than 95% of the domestic market share . Among them, Baidu Input Method ranks first with a share of 44.5% in 2021, becoming the leader in the field of mobile phone input methods.
Today, Baidu Input Method's monthly active users have exceeded 600 million. maintains an industry-leading position among third-party input methods, but in fact, Baidu Input Method has not always been in the leading position.
A few years ago, the mobile phone input method market has always been led by and Sogou input method , with a share of more than 70%. Now, Sogou input method's share has gradually fallen behind Baidu input method.
In my opinion, Baidu Input Method can catch up with latecomers because it has two main competitive advantages.
The first point is that after so many years of development, Sogou Input Method has a need to make money, so Sogou Input Method will often pop up some advertisements to make money, which will affect the user experience and cause some users to uninstall and abandon it.
On the other hand, Baidu input method is very pure to use, because is backed by Baidu, a company with annual revenue of over 100 billion yuan, and does not force Baidu input method to make profits, so it can be used lightly and the overall user experience will be better.
The second point is that in a fiercely competitive environment, Baidu input method has won users through continuous innovation. Simple mobile phone input method functions can no longer meet the increasing personalized needs of users. With the expansion and maturity of AI technology, AI auxiliary functions have also become the core competitiveness of input methods.
Baidu Input Method continuously introduces new AI functions, provides innovation in functional gameplay, and brings users a fun and personalized experience. It is deeply loved by netizens.
In the past two years, Baidu Input Method has continued to update its AI functions, bringing AI character creation, volley handwriting, voice fighting pictures, AI chat assistance and a series of AI functions with high reputation among users, making it the third-party input method with the highest AI usage.
A report from iiMedia Data Center shows that Among China’s third-party input methods in 2021, Baidu Input Method has the highest usage rate of AI functions. is higher than Sogou and iFlytek in the three dimensions of AI keyboard input, AI expression input and AI voice input.
It can be seen that Baidu input method is developing AI auxiliary functions, and the direction is indeed right.
Relying on these ultra-practical AI functions, Baidu Input Method has also attracted a large number of users born in the 90s and 2000s, and has been able to rank first in the third-party input method market.
Now Baidu input method has once again upgraded its AI function. The newly launched "AI Talk" virtual human function has attracted the attention of a large number of netizens as soon as it was launched.
"virtual people" Lin Kaikai and Ye Youyou created by Baidu input method, have become virtual idols in the hearts of many young people. Currently, has more than one million fans on the entire network, and the video has been played more than 70 million times.
Moreover, after its launch, the exposure of the virtual human social platform has exceeded 380 million, and the resources of the entire network have been as high as 780 million.
Recently, Lin Kaikai and Ye Youyou also appeared on variety shows, further increasing the exposure of the two virtual people on the Internet.
In the recent high-profile virtual reality game reality show variety show - "Vowel Adventure", Lin Kaikai and Ye Youyou became digital human guests. At the show, the two virtual humans also became the favorites of many celebrities.
Da Zhangwei sighed: ""Vowel Adventure" is a new variety show that makes history, it's amazing!"
Because of the addition of virtual people such as Lin Kaikai and Ye Youyou, the technological elements incorporated into this variety show have created a new sensory stage.
avatar Ye Youyou has also become the favorite of Qin Xiaoxian. She likes an ideal girl like Ye Youyou who can sing and dance. This virtual character also fits the setting of a perfect goddess in many people's minds.
These data and information fully demonstrate that the virtual humans Lin Kaikai and Ye Youyou created by Baidu Input Method have attracted widespread attention from netizens.
The virtual person created by Baidu input method can quickly become a highly popular virtual Internet celebrity. is not only because of the perfect character setting, but also because of the sufficient exposure resources that can be obtained by relying on Baidu input method.
Baidu input method has more than 600 million monthly active users, and the user stickiness is extremely high, providing a fan base for virtual characters. Therefore, once online, Lin Kaikai and Ye Youyou became virtual Internet celebrities, paving the way for the future commercialization of virtual people.
Previously, AI Kankan had cross-border cooperation with Guizhou Xijiu. Ye Youyou became Xijiu brand story recommendation officer. empowered the value of the liquor brand, using big data and new ideas to regenerate the story of the liquor brand.
In the context of the development of the times, old things are destined to be replaced by new things. This is an inevitable process of the development of the times, but culture has long-term vitality because culture has the ability to reproduce and recreate itself.
can use AI technology to reshape and upgrade corporate culture, allowing historical culture to be reborn in new ideas and new eras. The cross-border linkage between AI Talk and Guizhou Xijiu is the collision of historical culture and new ideas.
In addition to direct brand endorsements, the commercial value of virtual humans also has many commercialization solutions, such as customizing soft-embedded videos, promoting them in major streaming media or programs to increase brand exposure, and can also carry out live broadcasts to bring goods, combine virtual and reality for event marketing, etc.
The use of virtual humans can maximize the advantages of scene marketing. When the infinite virtual space collides with super brand symbols, a new brand marketing model will emerge, bringing consumers a refreshing new consumption experience.
Looking to the future, under the pressure of the metaverse, the value of virtual people will become higher and higher in the future. Virtual people will become a new channel to connect people and a new carrier to reshape cultural experience.
Obviously, Baidu Input Method has discovered potential value in the field of virtual humans and has successfully attracted more young user groups born in the 90s and 00s.
In the Baidu Input Method AI Talk function, users can chat and have conversations with two virtual characters, Lin Kaikai and Ye Youyou, emotional AI objects. The situation is as real and vivid as chatting with friends in real life.
and virtual person is online 24 hours a day. Users can wake up and chat with him at any time. can also provide users with services such as waking up in the morning and putting him to bed. At the same time, he also has his own circle of friends to share relevant updates. can provide intimate companionship that real friends cannot.
Therefore, Baidu Input Method, as a rising star, has become more and more consolidated in the market today, because Baidu Input Method has insight into the needs of young user groups and continues to introduce new AI features to provide users with an interesting and personalized experience.
Baidu Input Method, which continues to improve its brand image and experience, will definitely have a more stable market position. It is expected that Baidu Input Method will bring more interesting and practical AI functions in the future. So are you using Baidu input method? Comments, likes and shares are welcome.
