is approaching the end of the year, and major e-commerce platforms are launching New Year’s Goods Festivals one after another. However, there are two special aspects of this year’s New Year’s Goods Festival. First, this is the first Spring Festival after liberalization, and it is an important event to boost consumption; second, this year, both Tmall, JD.com and Vipshop are paying more attention to serving consumers and making them more convenient.
The warm-up for the Tmall New Year Shopping Festival has started. It is announced that the "cross-store full discount" will be canceled for the first time. All event products will adopt the "official instant discount" price drop method, and you will get a preferential price when you place an order. For example, a large gift package priced at 70 yuan will be discounted by 15% during the New Year Festival, and the final price is 59.5 yuan, which is simpler than the previous full discount rule.
Jingdong’s New Year Goods Festival services have also been improved this year. It not only provides real-time retail services of “all categories of value-for-money New Year goods delivered within an hour and as fast as minutes,” but also insists on “not closing during the Spring Festival.” For example, If you want to buy a bottle of red wine on New Year's Eve, you only need to open the JD.com APP and select the "Hourly Purchase" product, and you can get the New Year's goods delivered to your door within one hour.
Vipshop, another first-tier e-commerce company, is also paying more attention to consumer experience this year and continues to adopt promotion rules that require immediate discounts on one item without the need for full discounts. After the Vipshop New Year Goods Festival officially kicks off on December 29, it will launch two rounds of limited-edition hot-selling activities. The platform will cooperate with 5,000+ well-known brands to provide tens of thousands of hot-selling products to meet the needs of consumers for purchasing New Year goods.
Compared with Tmall and JD.com, which are larger in size, Vipshop’s smaller size has become an advantage and can provide users with “small but beautiful” services. While other platforms are still struggling with door-to-door delivery, Vipshop has partnered with , SF Express and to offer door-to-door returns, exchanges and purchases services. No matter in normal times or during the recent New Year Festival, you can enjoy this service when shopping at Vipshop, making it truly possible to stay at home.
Not only is this New Year’s Day, in the past two years, several major domestic e-commerce companies have begun to focus on users’ “ within ”, continue to increase their services, and constantly optimize the consumer experience. For example, Jingdong Logistics speed has reached the first place in the industry, but it is still optimizing the logistics layout. In the past year, it has added nearly 7 million square meters, which is equivalent to the area of nearly 1,000 standard football fields.
also has special sales e-commerce Vipshop. What this platform is best at is brand special sales . The platform chooses to cooperate with either brands or first-level dealers, which has ensured product quality control to the greatest extent. However, in order to further dispel users' concerns, Vipshop spent hundreds of thousands of dollars to purchase professional equipment and set up an authenticity appraisal center to identify high-value products sold on the platform.
So, the trend of e-commerce has really changed. In the past, platforms only pursued scale and volume, often ignoring user experience. But now, both Tmall, JD.com and Vipshop are paying more attention to people-oriented. The focus of the platforms has shifted from incremental to quality. This is a sign of high-quality development of the entire industry.
