"Really good products and products that can bring value to customers can impress consumers. In this era of striving for experience, good product quality is the most basic thing at the bottom of the barrel. Having this is not enough, but it must also bring some added value. Our products must truly bring thoughtful experience to customers." Huawei Managing Director, Consumer BG CEO, Smart Car Solutions BU CEO Yu Chengdong once said this in an interview.
From Yu Chengdong’s words, we can see that Huawei firmly believes that only by focusing on user experience can we create truly good products. Huawei's mobile phone business has been able to become the world's number one from scratch, relying on this craftsmanship spirit of pursuing perfection and excellence. Today, Huawei has entered the automotive industry across borders and deeply empowered the brand AITO. It also adheres to the concept of making the ultimate product centered on user experience, injecting new vitality into this century-old traditional industry. To give a simple example, before the AITO World series models were launched, they all introduced large-scale beta testing adopted by the mobile phone industry. This is an unprecedented approach for traditional car companies and even new forces.
For traditional car companies, in order to control costs as much as possible, they usually choose to test dozens of small-scale vehicles before the official delivery of new cars, and the testers are generally mainly R&D technicians. This kind of testing process has a small sample size and a small number of testers, which ensures that there is no problem with the basic experience of the product. However, it is difficult to generate a large amount of data, and it is especially difficult to cover the long-tail needs of consumer experience.
After Huawei empowered the AITO brand, it introduced a large-scale beta testing program with rich experience in the mobile phone field. That is, before the car is officially launched, it first collects interested car owners and lets them use prototype cars, and encourages them to raise questions to feed back to R&D for improvements. In the large-scale beta test of Wenjie M5, the number of test prototypes reached 1,000 units, and the test mileage reached millions of kilometers. During the test process, AITO also invited real users to conduct tests in actual car use scenarios to simulate users' daily usage as much as possible. During the
test, in order to collect data more accurately and manage it in batches, Huawei also developed a WeChat applet to collect feedback. Beta users can use the WeChat applet or the car machine APP anytime and anywhere to quickly bill of lading feedback experience suggestions while using the car. R&D and technical personnel can also quickly connect, review and make corresponding improvements.
Based on a large amount of user feedback, AITO intercepted many major quality and experience issues in advance. For example, after receiving feedback from beta users on charging compatibility, AITO's R&D department formed a special team and spent three months developing a charging compatibility test system to test, verify, optimize and improve each compatible function point at a higher than industry standard. In the end, AITO Wenjie M5 EV obtained the industry's first electric vehicle charging compatibility five-star certification and is compatible with more than 97% of charging piles on the market, ensuring the convenience of consumers to recharge. In addition, through beta user testing and multi-channel user feedback, AITO continues to implement users' improvement opinions through OTA upgrades, bringing a frequently used car experience that is often new.
From this point of view, Huawei's in-depth empowerment of the AITO brand is by no means just at the intelligence level. Its control over product experience and quality has given the QJ Series models the confidence and strength to capture consumers, and the continued growth of sales data also confirms the success of Huawei's in-depth empowerment to a certain extent. I believe that with the blessing of such a craftsmanship spirit of excellence, the future of the AITO brand is promising!
