Recently, Elon Musk announced on Twitter that he will resign as Twitter's CEO, but will still be responsible for managing the Twitter software and server team. He emphasized in his tweet: "As long as I find someone stupid enough to take over this job, I will resign as CEO immediately." It must be said that Musk has always been a person full of personality, topical and controversial.
When you think of Elon Musk, what labels do you think of?
Real-life Iron Man, Tesla founder, the former world's richest man, another person who changed the world after Steve Jobs. An entrepreneurial genius spanning the fields of cleanliness, energy, and technology...
Why is Elon Musk so successful?
I found the answer in this book "Tesla: The Disruptive Innovation and Business Wisdom of Elon Musk".
This book reveals the underlying logic of Elon Musk's entrepreneurial process, and also provides a detailed interpretation and in-depth review of Tesla's development history.
This book is worth reading in depth by every entrepreneur and professional person.
I think Elon Musk is able to shock the world. It is inseparable from the following points.
1. Accurate personal positioning
When Musk was a child, he liked to read books and movies about space exploration. He was full of curiosity when he saw his father's computer for the first time. Later, he saved his pocket money and bought a computer with his father's sponsorship to learn programming. When he was 12 years old, he designed a space game software and sold it for $500, making his first pot of gold in his life. Therefore, when he was a teenager, he linked his dreams to the three fields of the Internet, clean energy, and space. His academic performance is also very good, and his majors are mainly physics and economics. This provided him with strong professional support and theoretical support for his entrepreneurship.
2. Musk is accustomed to using first principles thinking to guide his own business
The first principle means: before making a hypothesis or action, you can push your hypothesis back to the source, so as to gain insight into the essence of things and find the most direct and simple solution. For example, Musk discovered that after the main body of the rocket is launched, some equipment will fall into the sea, which will cause a waste of resources. So he founded Space X and realized the technology of recycling rockets.
For another example, in order to increase sales, he adopted direct sales.
3. Strong adventurous spirit
Before founding Tesla, he had no idea. Even General Motors dare not touch new energy vehicles . Because he saw the future trend, vehicle electrification is inevitable. He just did what he said, and the process was quite demanding, and he faced the crisis of bankruptcy several times. He even sold his house and personal property in a desperate attempt to raise funds for Tesla. How did he resolve these crises and make Tesla the global leader in electric vehicles within decades? Open this book and you will get more surprises.
