New Year's Day is approaching. For service providers, it is a good opportunity to work hard with merchants to prepare for the war and achieve sales growth.
In order to promote the ecological development of service providers, better connect merchants and service providers, and stimulate business growth, on the occasion of the " Douyin New Year Goods Festival", Douyin e-commerce anchors brand service providers and industry belt service providers to provide diversified exclusive gameplay, unlock it immediately, and start the New Year Festival sales war!
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linkage online and offline
brand service provider gameplay to create fancy Taste of the Year
The main focus is on planting and selling online, and gathering fun and interactions offline. This time, the "Douyin Good Things New Year Goods Festival" has created a diversified online and offline linkage gameplay for brand service providers, and is equipped with rich rewards. It not only benefits the sales growth of the New Year Goods Festival, but also helps service providers and merchants create an immersive consumption field full of New Year's flavor.
’s online gameplay focuses on short videos and live broadcasts, while integrates China Unicom’s grass-roots exposure and transaction conversion links.
In terms of planting exposure, the short video gameplay is based on the theme of "good things are checked at every level". encourages service providers to link up with experts to form industry recommendation officers and release pre-heating short videos during the New Year Festival. While planting good products, it also guides users to pay attention to the live broadcast room where good things are gathered. At that time, a certain proportion of DOU+ incentives will be provided to promote the efficiency of planting exposure.
In terms of transaction conversion, the live broadcast gameplay will create a "New Year Goods Live Broadcast Room - Live Broadcast Carnival". selects brand live broadcast rooms with marketing highlights in various industries and provides Douyin e-commerce services. Merchants hold cards and other atmosphere materials to provide real-time streaming in the live broadcast room to help GMV sprint; in addition, for the live broadcast field, the online gameplay has also created the "New Year Festival High - Service Provider Live Room PK Competition", which targets brand service providers in different industries and provides competitions and off-site publicity resources based on the final GMV performance of the New Year Goods Festival.
and offline gameplay will focus on creating a New Year atmosphere, and launch the "Brand Service Provider-New Year Time Machine" event with warmth. collects past photos of brand service providers and compiles them into photos. In the form of a wall, "their year" is combined into "our year"; in addition, this offline gameplay also encourages brand service providers to bring brand live broadcast rooms to create offline live broadcast activities and materials to create an interesting sales scene full of new year flavor and help the live broadcast sales explode on the user's interest side.
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Focus on industrial belt service providers
Large incentives stimulate the growth of industrial belts
For potential small and medium-sized businesses, service providers who are deeply involved in Douyin e-commerce operations are a major boost to business advancement. In order to better promote the development of merchants in industrial belts, this "Douyin Goods New Year Goods Festival" will also anchor key industrial belts and provide two major incentive games, "Origin Challenge" and "Service Provider Ranking Competition" for industrial belt service provider partners.
Combining the origin and attributes of the New Year, the "Douyin Goods New Year Goods Festival" has launched an origin challenge. 15 industrial zones will be selected based on layer-by-layer considerations, and key service providers in the industrial zones will be recruited to provide products for the products from the three aspects of "recruiting new business, promoting sales, and improving GMV". Industry service providers create challenging tasks with varying degrees of difficulty. If you complete the goal, you will receive generous rewards such as thousand-yuan coupons. If you exceed the limit, the reward will be doubled. In addition, the challenge will also provide traffic support, expert cooperation support, exposure and dissemination inside and outside the site and other rights and interests, driving industry service providers and merchants to achieve business growth.
The "Service Provider Ranking" gameplay will not set a high threshold and will be open to service providers in all industry belts. During the New Year Festival, the qualifying competition will divide the tracks according to different industries. During the event, service providers and their bound small and medium-sized merchants will be ranked for incremental GMV settlement, and service providers will be rewarded with coupons of up to 10,000 yuan for small stores to promote the collaborative operation and incremental advancement of service providers and merchants in the industrial belt.
html The preparations for the New Year’s Goods Festival are tight. When service providers are formulating big promotion strategies for merchants, they should not forget to participate in the service provider’s exclusive gameplay launched by the “Douyin Good Things New Year’s Goods Festival” to receive generous rewards and support, and build up momentum for this year-end sales battle! #2022vital conference#
