Today is an era of experience economy that focuses on experiential consumption. Brand experience has received more and more attention, which in turn affects consumers' purchasing behavior and attitude towards brands. The TV industry is no exception, and users are particularly concerned about brand experience. Recently, a well-known domestic research institution published the "November 2022 User Satisfaction Survey Report on Chinese TV Brands". 
The survey report shows that the overall satisfaction evaluation of the TV experience by the users who participated in the survey is 85.6 points. TCL, Huawei, Hisense are the three brands with the highest user experience satisfaction. They rank in the top three on the list with high scores of 89.3 points, 88.6 points, and 87.2 points respectively, followed by Changhong (86.7 points) and Sony (85.7 points).
It can be seen that the current TV brand, picture quality, sound quality, after-sales service and other aspects basically meet the needs of users, which shows that the products and services of the TV industry are gradually being improved and improved, especially domestic TV brands, which are increasingly recognized by more consumers. The source of user brand favorability also reflects the differences in positioning and marketing of TV brands. TCL has accumulated a certain amount of technology in TV manufacturing, winning with hardware performance and focusing on experience. I believe that with TCL’s efforts, the TV industry will usher in a better future.
