In order to standardize the management of information service on mobile Internet application and to deeply control the chaos in applications such as Apps, mini programs, and quick applications, the Central Cyberspace Affairs Office announced on December 12 through its official WeChat official account that it would launch a special action to "Qinglang·Rectify chaos in the field of mobile Internet Applications" (hereinafter referred to as the "Special Action"). The main tasks include cracking down on "counterfeit Apps"; strictly rectifying false rankings; cracking down on using money as bait to induce users to download, etc., involving the search, download, installation, operation and use of mobile Internet applications. In March, Cyberspace Affairs Office disclosed the top ten key tasks of the "Qinglang" series of special operations in 2022, saying that this special operation combined with the revision of the " Mobile Internet Application Information Service Management Regulations ", while cleaning up all kinds of illegal and bad information, it pays attention to source governance, urges and guides applications to strictly manage and deal with various accounts, and urges and guides distribution platforms to strictly manage and deal with various applications, etc.
"Click on the turntable is a special prize. You can withdraw cash directly for 500 yuan. Click on the withdrawal. There is no software that can be downloaded automatically without consent." "The ad is false, and it induces me to recharge and download. After downloading, you cannot contact customer service and cannot refund it."... On December 12, a Beijing Business Daily reporter entered the keyword "induce download" on the Black Cat complaint platform, and there were more than 18,000 results.
The above issues are one of the main tasks of the special operation. During the download and installation process, the special action will focus on rectifying mandatory and bundled download and installation; resolutely punish the application "selling dog meat with sheep's head" to evade supervision; and severely crack down on using money as bait to induce users to download.
takes forced and bundled download and installation as an example, and special actions focus on the behavior of application closing and exiting buttons, and automatic download and installation without the user's consent. Severely crack down on the behavior of misleading users to click download and install bundled software by default. In terms of cracking down on using money-making as bait to induce users to download, the focus is on managing the malicious promotion of money-making applications on the application distribution platform, and using traffic to monetize users to make profits. Resolutely crack down on all kinds of applications to deceive users to download and use them under the guise of making money, and set up multiple withdrawal barriers.
In the search and search process, the special action mentioned that it will focus on cracking down on "counterfeit apps", strictly rectifying false rankings, comprehensively purifying page presentation, and strictly standardizing filing requirements. In terms of cracking down on "counterfeit apps", downloads are also involved. "Severely crack down on all kinds of fake apps using similar signs, pictures, and texts to fake real ones, deceive users to access downloads, illegally collect personal information, and disseminate bad and harmful information. Strictly investigate and punish all kinds of mini programs for illegally collecting prepayments for users, fraudulent consumers, and running away with money" and so on are all within the scope of special operations.
"In the era of mobile Internet, mobile Internet applications are a channel for direct communication between Internet companies and users, and are also a key carrier for providing services and displaying information. From users to applications to enterprises, there are multiple links, and the full chain management of the regulatory department is very important." said Li Jinqing, an analyst at Bida Consulting. The last part of the task list of the
special action focuses on the use of users, including centralized control of pop-up window problems, and comprehensively rectify the problems of many pop-up windows and difficult to block various applications. Focus on rectifying the settings of false close and jump buttons on pop-up pages, and use misleading content to deceive, mislead, and induce users to click or jump to other links by themselves. Strictly rectify frequent pop-ups and forced sharing and other behaviors that infringe on users' legitimate rights and interests.
In terms of strictly standardizing function settings, the special action will strictly investigate and punish the application's malicious hiding related functions, such as setting transparent icons, not displaying download or running records, etc. Strictly rectify the serious infringement of user rights and interests such as setting uninstallation barriers for applications and forced automatic renewal. In response to severe crackdown on inducing recharge, special actions will resolutely crack down on some applications to maliciously induce users to pay by using false free trials, special offers or chats with the opposite sex. Severely punish applications to induce minors to recharge and consume.
Beijing Business Daily reporter Wei Wei
