As we all know, the production capacity of the iPhone14 series is seriously insufficient, and the shipment volume is lower than expected. Many industry insiders are criticizing Apple . Even Murata Productions, known as the "barometer" of the mobile phone industry, revealed that demand for iPhone 14 models is weak, and Apple may further reduce orders in the future. It also warned Apple supply chain manufacturers that life is not easy this year and needs to tighten the belt.
As early as April this year, Murata Productions estimated the global shipment of the iPhone 14 series. The initial estimated shipment was 1.37 billion units, which is a slight increase compared with the 1.36 billion units of the iPhone 13 series. However, after the official release of the iPhone 14 series, Murata Productions' estimates continued to decline, from 1.36 billion to 1.2 billion to 1.09 billion. Now Murata Productions has once again adjusted the global shipment estimate of Apple's iPhone 14 series, downgrading to 1.08 billion. Obviously, Apple's supply chain manufacturers are not optimistic about the future shipment of the iPhone 14 series.
In fact, the estimated data given by Apple's supply chain manufacturers is not without basis. Apple's Q4 shipment target was set at 90 million units, but as consumer demand declined, it is expected that shipments will be adjusted again and again, and the shipment target for the quarter has been cut to 87 million units. According to industry insiders, as of now, the total shipment volume of the iPhone 14 series has been at least 16 million units less than expected, which is the current situation of Apple.
But then again, Apple is still Apple. Compared with other smartphones, iPhone phones have advantages. Although iPhone 14 performs poorly, the iPhone 14 Pro series can still save some face. However, the premise for the iPhone 14 series to increase sales is that the mobile phone production capacity can be restored.
is affected by the restriction of Foxconn shipment. It is expected that the production capacity of iPhone14 Pro will be fully restored from January to February 2023. Apple has also planned to hand over some OEM products of the iPhone 14 Pro series to the Indian production line, which shows that Apple is also a little anxious. After all, after the release of the new iPhone 5 phone, the Q3-Q4 quarter was the peak shipment season, but the situation this year seems not very optimistic.
In my opinion, the "failure" of the iPhone 14 series is not just the reason for insufficient production capacity. There are two core reasons: one is the mistake in decision making. The reason why the iPhone 14 series has a sluggish shipment is mainly because there are not many upgrade points, and the gap is too big compared with the iPhone 14 Pro, and there is a gap if there is comparison. Second, the factors of weak consumer demand were not considered. At a time when consumers are not urgently switching demand for mobile phones, Apple has come up with products like iPhone 14. Comparing iPhone14 and iPhone13 together, maybe it is still "Thirteen Scent".
There is no doubt that the "failure" of iPhone14 is destined. According to Apple's attitude, under pressure from investors, the iPhone 15 series may have to make changes. It is reported that the configuration gap between the standard version of iPhone 15 and the iPhone 15 Pro series will be further narrowed, but we can only wait and see how Apple will "rescue itself"!
It is undeniable that the emergence of iPhone phones has redefined smartphones, but the performance of iPhone phones in recent years has indeed been unsatisfactory, with less innovation and less powerful configuration. Lao Luo and other bigwigs also believe that the iPhone 14 series is the beginning of Apple's downward trend. As far as personal feelings are concerned, that's the truth! Whether using iPhone 14 or iPhone 12, it will no longer bring the freshness of iPhone 4. What do you think about this? Welcome to comment and leave a message!
