Apple today announced the most comprehensive pricing mechanism upgrade of the App Store since its launch, providing developers with 700 new price points and new pricing tools, making it easier for developers to set prices for the App Store in different countries and regions, manage foreign currency exchange rate changes, etc. Since the launch of
App Store, with its leading transaction and payment mechanisms, it has helped developers to easily price and sell their products and services worldwide. From providing users with smooth settlement and clear receipts to powerful marketing tools, tax and fraud prevention services, and refund management, the App Store's transaction and payment mechanisms provide developers with expanding capabilities and tools to help them grow their business. The
pricing mechanism is the basis of these features, allowing developers to choose from a variety of business models, such as one-time purchases and multiple subscription types. Apps that provide automatic renewal subscription services can use the above upgrade pricing mechanism from today. All other apps and in-app purchases will be available to use the new pricing mechanism starting in spring 2023, with all developers receiving unprecedented flexibility and control, and priced products in 45 currencies in stores in 175 countries and regions.
In the upgraded App Store pricing mechanism, all developers can choose to price among 900 price points, which is nearly 9 times higher than the number of optional price points in most previous apps. This includes 600 brand new optional price points, as well as an additional 100 high-priced price points available through application. To provide developers around the world with higher pricing flexibility, price points will start as low as RMB 1 and can be increased to RMB 74,999 on request. The optional range of price points is greatly increased and gradually increases according to the price range (such as the difference between RMB 0.5 per gear below RMB 10; the difference between RMB 10 and RMB 200 per gear is RMB 1, etc.).
In the App Store in 175 countries, developers will be able to take advantage of new pricing methods, including pricing starting with duplicate numbers (such as ₩110,000), and will set prices other than $0.99 or €X.99 and ending in integers (such as X.00 or X.90) for products, making it easier to manage app suites or annual subscription plans.
Starting today, developers who subscribe to the app will be able to choose the regional stores they are most familiar with, and based on it, automatically generate pricing for 174 other countries and 44 currencies, making it easier to manage currencies and taxes for stores across the country. Developers can also price separately for different stores as needed. Pricing features for different stores will be expanded to all other apps in spring 2023.
For developers who publish apps worldwide, the App Store's global balancing tool will provide them with an easy and convenient way to manage pricing in international markets. Based on these features, the upgrade announced today will allow developers to keep the local currency they acquire in any store they choose, even if foreign currency exchange rates and taxes fluctuate. For example, a Japanese game developer whose main business revenue comes from Japanese customers can base the pricing of Japanese stores, and its pricing in other countries and regions will be updated with changes in foreign currency exchange rates and tax rates. All developers can also decide whether to provide in-app purchases for stores in different countries and regions.
Apple will regularly update pricing in various regions based on tax and foreign currency exchange rate changes. Apple will update pricing based on the public exchange rate information provided by financial data institutions to ensure that the pricing of in-app purchases remains balanced across all stores. Currently, developers can adjust their pricing at any time according to changes in taxes and foreign currency exchange rates. Starting from 2023, developers of paid apps and in-app purchases will be able to set regional pricing, which will not be affected by automatic pricing adjustments.
's newly announced tools will be launched from today to the whole year of 2023, providing developers with more flexible product pricing methods, and continuing to provide high-quality and convenient services to hundreds of millions of Apple users around the world, thereby helping developers continue to flourish in the App Store.
source / Weifeng.com
