Recently, a long article published by Xinhua News Agency has attracted the attention and discussion of many netizens. This article tells the story of the cooperation between Chinese companies and Qatar World Cup, and vivo, one of the Chinese sponsors of this World Cup, also received official praise from Xinhua News Agency. In this event, vivo provides advanced flagship products to the World Cup organization team to help the event hold with leading technology. At the same time, vivo also gives more overseas audiences a deeper understanding of "China's Power".
Accelerate the pace in the process of globalization
From "manufacturing" to "intelligent manufacturing", Chinese elements can be seen everywhere on the stage of the World Cup. It is understood that nearly 70% of the peripheral products of this World Cup are from " Yiwu manufacturing". The final venue of the Qatar World Cup, Lucerne Stadium, is also the first time that a Chinese company has participated in the construction of the highest standard professional football stadium of FIFA as the design of construction general contractor . In addition, vivo also provides advanced flagship products to support the event development for the World Cup event organization team. It can be seen that Chinese companies have gradually accelerated their pace in the process of globalization.
"play" with fans around the world
In this World Cup, vivo also actively "played" with fans. vivo has launched #Shotonvivo#’s “Every Moment of Crown” and “GIVE IT A SHOT” theme social interaction activities, offline viewing activities, etc. at home and abroad, so that fans can also participate in the event while watching the event. In this process, vivo also used the World Cup event to convey brand emotions to fans. vivo believes that with the help of global sports events such as the World Cup, emotional communication can be established between enterprises and users. On the 2018 World Cup, 2022 Qatar World Cup, and other world football stages, more and more people have learned more about vivo, a vibrant technology brand.
adheres to the "harmony but different" operation strategy
vivo embraces globalization, the recognition and persistence of "harmony but different". "He" refers to the four major persistences, namely, adhere to user orientation, adhere to design-driven, adhere to technological innovation, and adhere to mutual trust and win-win results; while "different" refers to the refined operation according to local conditions and achieve comprehensive localization of organizations, channels, products, etc. vivo's persistence in the above strategies has helped it achieve outstanding results. It is reported that in the second quarter of 2022, vivo ranked fifth in the global smartphone market with a market share of 9%, and also achieved remarkable results in the Indian market and Indonesia market.
Now, more and more Chinese companies are actively embracing globalization. The cooperation between vivo and Qatar World Cup also provides an excellent reference case for other Chinese companies. I believe that in the future, more companies will be able to go abroad and go to the world, so that more people can understand the "Chinese story".
