1 A few days ago, in response to the breeding of some bad content in emerging online audio-visual industries such as micro-short dramas, including WeChat , Douyin , Kuaishou and other online platforms have successively issued announcements to some operators use to gain traffic through illegal means, as well as vulgar, bloody violence, pornography, extreme psychology and other bad content to promote the compliance operation of short drama mini programs.
WeChat platform In "Announcement on Further Standardizing the Content of "Micro Short Dramas" in Mini Programs" , recently, the platform found that operators published vulgar micro short drama content in mini programs, illegally spreading bad online audio-visual programs. Such behavior seriously affected the user experience and destroyed the healthy ecology of the platform. The platform will further standardize the content of "Micro Short Dramas" in mini programs and continuously control the illegal content, including but not limited to: promotes the orientation of bad value, publishes content showing off wealth and worshiping money, exaggerating the opposition between the rich and the poor, and promoting violence; attract attention by playing the "edge ball", and publishes obscure and expressive behavior and provocative content; The plot is false and exaggerated, the subject matter is vulgar and curious, and the content in the play is completely out of touch with reality.
WeChat platform emphasizes that for mini programs involving the above-mentioned illegal content, the platform has provided targeted reminders to operators through the form of in-site letters, and has previously reduced the output of illegal content. For those who have not rectified multiple reminders, the platform will conduct step-by-step disposal of relevant mini programs based on the degree of violation, including banning capabilities and removing the shelves.
WeChat platform stated that encourages the creation and sharing of high-quality content, and at the same time advocates operators to strengthen self-discipline. consciously abides by relevant laws, regulations and platform specifications, provide more high-quality services and content, work together to promote the rapid development of micro-short dramas, and jointly create a green and healthy content ecosystem.
Douyin platform also released the "Special Governance Announcement on Compliance for Short Drama Content" , proposing to govern the bad value content in the mini program, crack down on vulgar, bloody violence, pornography, extreme psychology and other bad content, and continue to promote the compliant operation of short drama mini program.
includes drama title and collection title curiosity, vulgarity, pornography , etc.; bad value content; bloody violence and other gang-related content ; vulgarity, pornography and other bad content; content that is not conducive to the healthy growth of minors, as well as other content that violates relevant national regulations and social moral norms, and punishes violations of the above-mentioned violations. The punishment methods include but are not limited to the removal of short dramas, traffic control, restriction of withdrawal, freezing of wallets, and even offline mini programs.
Kuaishou platform in the "Announcement on the Governance of Content/Quality Standardization of Mini Programs" said that recently, the platform has discovered that developers have published vulgar short drama content in mini programs, illegally spread bad online audio-visual programs, and abnormal use, which seriously affect the user experience and destroy the platform's ecological health.
Kuaishou platform stated that in order to create a safe, healthy and green platform ecological environment, standardize the development of emerging online audio-visual formats such as short dramas, and meet users' diverse cultural content needs and high-quality and smooth service experience, the platform will further strengthen the guidance of "short drama" mini program content/quality specifications and carry out continuous governance of illegal content/quality.
content includes promoting bad value orientation; displaying harmful content such as pornographic violence, vulgar and gang-related; not conducive to the healthy growth of minors; mass production of plots at low cost; abnormal functional quality, abnormal page ui, etc.
Kuaishou platform will continue to verify the content/quality of short drama mini programs starting from November 29. For mini programs that violate the above specifications, according to the severity of the problem, penalties will be imposed on methods such as not limited to the removal of short drama content, closed mini program permissions, closed traffic portals, and removed mini programs. At the same time, Kuaishou made an announcement on some illegal mini programs.
