chain store/enterprise alliance solution!
Frontier:
Online Brand Chain Store Solution
Online and offline combination, social retail activates offline traffic, realizes brand & store & user win-win
This solution is suitable for chain stores, and is also suitable for building corporate alliances and corporate ecology
If you have conditions, you can also access to the token and build with token points. The asset system recognized by chain stores or enterprise alliances connects the stores, enterprises and enterprises to form an overall economically supported
comprehensively stimulates the "centripetal force" and main creativity, links the participants, creators, and contributors of the enterprise development, opens upstream and downstream industrial chains of , realizes effective interaction of enterprise resources, collaborative creation, and creates a cohesive enterprise ecosystem .
Token is a corporate equity certificate in digital form in this article. It represents a right, an inherent and intrinsic value. Tokens can represent all proof of interest that can be digitalized, from ID cards to academic diplomas, from currency to bills, from keys, tickets to points, card coupons, from stocks to bonds , all proof of interest in human society such as accounts, ownership, qualifications, and proofs can be represented by tokens.
The three elements of token
First, it represents digital rights: a token must be a certificate of equity that exists in digital form, and it must represent a kind of right, an inherent and intrinsic value. Tokens can represent all proof of interest that can be digitalized. All proof of interest in human society, such as ID cards to academic diplomas, currency to bills, keys, tickets to points, card coupons, stocks to bonds, accounts, ownership, qualifications, proofs, etc., can be represented by tokens.
The second is encryption and trustworthiness: the authenticity, tamper-proof, privacy protection and other capabilities of tokens, which are guaranteed by cryptography. Each token is a right protected by cryptography. This protection is stronger and more reliable.
Third, it can be circulated: the token must be able to flow in a network, so it can be verified anytime, anywhere.
token is a featured application of zone/block/chain. If there is no token, the incentive effect may be reduced, and the advantages of zone/block/chain may not be fully utilized.
tokens are beautiful flowers and fruits produced by zone/block/chain technology. They are inseparable. What is important for tokens is to confirm the right of assets and confirm the right of transactions in , an economy.
The equity assets that are reached in the enterprise ecosystem that are shared and recognized by the token represent are the embodiment of the value within the ecosystem
Store dilemma
With the advent of the Internet economy, people's shopping methods have shifted from traditional entities to online, offline traffic is extremely scarce, and the changes in business models have slowly integrated physical retail merchants and online retail merchants.
In recent years, more and more shopping malls and stores have ushered in a new round of bankruptcy under the influence of multiple factors such as downward pressure on the market economy, industry competition, and Internet shopping.
plus the impact of the epidemic in the past two years, store business has been blocked and offline customer flow has dropped sharply. The backlog of goods has led to a decline in 's profit . The rise of short videos and live broadcasts has broken people's original consumption habits and consumption models, further accelerating the pace of physical stores' transformation and upgrading, forcing more and more physical stores to move towards a new marketing model that combines online and offline.
Solution
, Current situation of problem
(1) Service scope is limited and profit method is single;
(2) Operating cost continues to rise, resulting in smaller and smaller profits;
(3) Offline customers and stores are low stickiness, "just rely on the weather to make a living" - location, traffic;
(4) The brand develops stores in traditional ways, with low efficiency and influenced by the above factors.
, solution
(1) The brand helps the store to open an online mini program to increase the service scope and profit source;
(2) The brand side provides products and short video content to the store by the brand side’s supply chain channel, reducing the store, and focusing on short video e-commerce while operating costs;
(3) The brand side provides the store with [tools + products, + content + training + technical services] in all aspects, stores only, good offline experiential consumption, manage fans well, achieve common development, common profits, and move towards capital.
Tools + Products + Content + Training + Technical Services, the brand helps chain stores to upgrade digitally!
solution detailed explanation
, online
breaks through time and space restrictions, expands service/sales scope, and facilitates users to place orders anytime, anywhere and forward and share easily and quickly.
, offline
, as a place for "consumption experience", mainly undertakes the function of product display, and at the same time facilitates users to "see and buy".
, rich SKUs are available, store zero inventory
store mini program mall can add products in one click from the brand's supply chain (product library) without backlog of inventory. After the user places an order, the brand can " one piece to send ".
. Ready-made materials, play video accounts to bring goods
. Brands uniformly output short video content (such as clothing brands making short videos with "clothing wear skills"). When stores use video accounts to bring goods, they can directly and quickly choose short videos without having to spend time and effort on their own.
. Master user data and cash out secondary later in the
Stores "retain" users through mini programs and get rid of the previous "one-time trading" business methods. They can also manage fans through community methods, shape value and emotional links, thereby increasing the conversion rate of online consumption, and perform secondary monetization when expanding business in the later stage.
Easy to open a store, worry-free decoration
Brand side provides stores with mini-program mall decoration services,
allows stores to conduct mobile Internet marketing at an extremely low threshold.
output training, upgrade thinking
Traditional stores lack Internet marketing thinking, and now the brand
uniformly conducts Internet marketing thinking and method training for stores.
technical service to ensure that the operation of
brand provides (mini program) technical services to the store, thereby ensuring the normal operation of
online malls and eliminating the worries of the store.
Independent & Integration Coexist, creating capital value
When the brand owns 200~1,000 stores, big data with
capital value is formed, and stores can be integrated.
not only ensures store independence (users can still enter from the mini-program terminal
), but also allows users to enter from the brand's APP terminal.
solution applies 2.0
packaged into capital, brand party & store win-win
brand party packages the store to enter capital, and at the same time allocates equity according to the reasonable rules of
(for example, weighted dividend according to the number of fans of each store mini program
), so that the store can get original shares ,
brand party can also inspire more stores to operate fans and do a good job in performance.
solution application 3.0
expands brand services and improves brand profit
In addition to its main business, the brand party can also meet the diversified consumer needs of users by expanding more
services. For example, the brand party that operates children's clothing can provide toys, sports goods and other related
products and services around students and children
.
Solution elements
Cloud platform
Taking the "cloud platform" as the core, it has carried out a series of sub-projects such as technology development, product research and development, and operation cooperation, and is committed to building a global mobile application software supply chain platform . The cross-border project has been implemented.
. Cloud platform: Helps enterprises build a powerful and diverse social e-commerce platform.
Super Cloud APP
No matter how the operation model and gameplay of the third-party platform change, the Super Cloud APP will serve as a super traffic entrance that constantly "gathers people", helping enterprises create a super APP similar to "WeChat +Toutiao+Payment".
Helps enterprises create a super traffic entrance for "WeChat + Tender + Zhifubao".
Supply Chain
Integrate brand-party product sources and short video content, and quickly select and use content in stores.
integrates the supply of goods from various manufacturers, uniformly connects with various social e-commerce platforms and completes order processing, distribution settlement, payment deduction, automatic reconciliation, etc.; as the "confidence" to support any e-commerce platform to become bigger and stronger, its core is "good goods", which can continuously generate reused resources.
Top-level architecture model of online brand chain stores
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