On November 23, 2022, Honor officially released the folding flagship Honor Magic Vs series of "Smart Exhibition New Realm". As a heavy work for the second anniversary of the new Honor, the Honor Magic Vs series leads the folding screen experience in three dimensions: folding form, interactive experience and user value. It uses underlying technological innovation to break the bottleneck of folding screen structure design, and leads interactive changes based on MagicOS 7.0, and accelerates the market process of folding screen becoming the main machine.
Challenge the folding experience of the no-man's land, leading the industry to upgrade and evolve
folding screen is an important opportunity for the mobile phone industry to achieve disruptive innovation, but after several years of development, market performance is still waiting for explosive growth. The use behavior of folding screen users is different from that of straight screen machines. Relying on stacking parameters and configurations, iterates products according to the flagship thinking of the straight screen era, making it difficult to activate the wide demand of the folding screen market. As the forefront of the development of the smartphone industry, the folding screen form is just the starting point of the market. Only by releasing the nature of folding screens can we bring a broad space of practical value through innovative human-computer interactive experiences.
Based on the ultimate product concept of dual-wheel drive and in-depth research on the pain points of folding screen users, Honor Magic series folding flagships fully realize the level of straight screen flagship in terms of performance, communication, hand feeling and experience. On this basis, they are brave enough to challenge the folding screen experience no man's land, and are committed to making full use of the advantages of folding screen form, bringing users practical breakthroughs that exceed expectations and creating new market value. The Honor Magic Vs series released this time is not only a communication tool, but also based on the underlying MagicOS 7.0 capabilities, bringing time-efficiency value to consumers and technological experience value beyond the direct screen machine, leading the evolution of the folding screen industry.
breaks through the bottleneck of folding screen structure design, achieving both light and long battery life
Light and thin is the inevitable development direction of folding screen, but it is just that folding screen has become the surface problem of the main machine. Research has found that 50% of folding screen users also have a straight-panel machine, because most folding screen phones have difficulty sustaining their battery until they go home at night, and repeated charging is also an important obstacle for folding screen to become the only mobile phone. The existing internal folding large screen products can only solve one problem at a time. They are either for the sake of extreme lightness and extreme lightness, or for the sake of long battery life, they are stuffed into a larger battery but give up the feel. The core reason is that they have not been able to break through the structural design bottleneck of folding screens. The
Honor Magic Vs series has been deeply cultivated by the industry's top structural parts team, combining ultimate lightness and ultimate performance into one. It adopts a new self-developed "Luban 0 gear hinge", and the reliability and precision of the folding transmission are further improved. The 400,000 folds are not easy to loosen. It is combined with a variety of aerospace-grade lightweight materials that have been fully upgraded, and pursues the ultimate lightness. On the other hand, Honor Magic Vs series continues to optimize battery technology, based on the new structural design brought about by the advancement of key hinge technology, it can accommodate an ultra-large battery capacity of 5,000mAh, and achieve a battery life of 12.6 hours of large-screen video playback, 17.3 hours of large-screen reading, and 13.1 hours of large-screen navigation, making it another amazing work of foldable screen mobile phones currently available on the market.
uses underlying technology to break through the nature of liberating the folding screen and promote future interactive changes.
Honor Magic Vs series defines the gold medal adaptation standard for folding screens for three usage forms of folding screens and user core pain points scenes: folding state, the feel and experience are both large-screen flagships; expanding state, supports new split-screen quick gestures and a more free split-screen method, making the spread-state internal screen interaction more comfortable and efficient. brings a better experience value-added than two straight-screen phones; from folding state to expand state, the internal and external screens are switched without sense, and through system-level capabilities, adaptive screen rotation and other integrated three-party APP adaptation, pursuing full scores of experience continuity.
based on the Honor Magic Vs series of MagicOS 7.0. The origin of human-computer interaction experience evolved from "human instructions" to "AI active push". Powerful AI computing power can actively initiate smart services that meet consumer behavioral habits at the most appropriate time and place, and reduce common mobile phone operation steps such as picking up express delivery and checking flights by more than 50%, making the folding screen easier to use, and the more you use it, the more you understand you, and achieve a leap in the interactive efficiency of folding screens.At the same time, Honor’s industry pioneered the MagicRing trust ring, breaking the boundaries of operating systems of different devices such as mobile phones, notebooks, and tablets under the open ecosystem, allowing Honor Magic Vs series to transform from a single communication tool to a practical productivity tool through key and mouse sharing, application continuation and other functions.
In the user's pain point dimension, Honor Magic Vs series fully releases the business value of folding screens, breaking the anxiety of mobile offices for business people: Honor Magic Vs ultimate version comes with a stylus, which uses self-developed zero-pressure touch technology, and can be written with a touch. It supports shorthand for pens and global annotations, bringing a smooth and efficient paperless office experience. Reading notes can be recorded at any time, and plan review, contract signing, etc. are completed anytime, anywhere. The new Honor Notes support global collection, and article videos can be collected offline by sliding down by three fingers, and work and life affairs can be easily handled on the plane; Magic text function actively recognizes the shooting content, and converts PDF text with one click to complete the formal business information transmission.
Technology is a human being, helping Honor win the voice of the high-end market
Honor Magic Vs series embodies Honor's thinking, exploration and practice of the value of top flagships. It is an advanced product of the Honor Magic series' technological idealism.
Honor insists on making warm technology in the face of consumers, and has always had a profound technological accumulation in leading the industry in the field of screen eye protection. The newly released Honor Magic Vs series is another milestone in Honor's health display technology. As the first product in the mobile phone industry to pass the VICO A+ visual comfort test of the winning bid, the Honor Magic Vs series' natural light-like eye protection function can intelligently simulate the dynamic changes of natural light, help ensure moderate movement of some eye muscles, promote eye blood circulation, and thus relieve eye fatigue. The Honor Magic Vs series is also equipped with a sleep-aided display function for the first time. According to the original rhythm of a person's work and rest, the screen color temperature is slowly lowered from sunset to achieve no perception reduction of blue light . The Honor Magic Vs series is used for 3 hours at night. Compared with products without this function, the melatonin concentration of the subjects is about 20% higher on average, effectively improving sleep quality.
At the industry level, Honor uses its underlying technical strength to stimulate the innovation vitality of industrial chain , and drives the high-quality development of the entire industrial chain. This Honor Magic Vs series not only brings users a more cutting-edge and three-dimensional ultimate experience, but also brings new ideas to the industry in terms of screens, hinges, etc., perfectly interprets the "technology idealism" concept of Honor Magic series, promotes the folding screen technology innovation to form a virtuous business cycle, and helps Honor win the voice of the high-end market.
The Honor Magic Vs series released this time includes two versions: Honor Magic Vs and Honor Magic Vs Premium Edition. Honor Magic Vs offers three colors including sky blue, bright black, and burning orange (plain leather). 8GB+256GB version is 7499 yuan, 12GB+256GB version is 7999 yuan, and 12GB+512GB version is 8999 yuan; Honor Magic Vs Premium Edition 16GB+512GB is priced at 10888 yuan, and is available in two color versions of Fengyu Gold and Gloss Black. The Honor Magic Vs series will be pre-sales in Honor Mall, major authorized e-commerce and various authorized stores at 18:08 on November 23, and will be officially launched at 10:08 on November 30.
