htmlOn November 22, the vivo X90 series was officially released. As the opening work of the vivo X series in the new decade, the X90 series is both a peak in imaging performance and a design model. Not only is it comprehensively upgraded in terms of performance, systems, audio and video effects, etc.; it also brings an image experience beyond imagination with comprehensively improved dual-core computing power, self-developed imaging algorithms and industry-high standards optical devices; it establishes an aesthetic order of X series with both inherited and unique product design language. Being above flagships is better than flagships.
(Figure: Huang Tao, Vice President of Products of vivo)
The vivo X90 series released this time includes three models: X90, X90 Pro and X90 Pro+, and has many original and self-developed technologies and functions. For example, MediaTek's new generation flagship platform Dimensity 9200, self-developed chip V2, BOE's super retinal eye protection screen, Samsung 2K E6 super-sensor eye protection screen, IMX758 sensor, VCS IMX866 sensor and other leading configurations, and launched four fashionable colors, namely Huaxia Red, original black, ice blue, and to black, with a price starting from 3,699 yuan. The X90 will be officially launched on November 30, and the X90 Pro and X90 Pro+ will be officially launched on December 6.
"X series X represents the Xtreme ultimate. The vivo X series is born for the extreme. The way forward is to reach the peak and then surpass the peak. The vivo X series is to be an all-round peak flagship in the industry." Huang Tao, vice president of vivo products, attended the press conference and delivered a speech. "The goal of vivo X90 Pro+ is to be an all-round flagship in the current market." Zhao Dian, product manager of vivo, said when introducing the X90 Pro+. It is understood that since the official announcement of vivo, the X90 series has received high expectations and evaluations from the mainstream media of with its many leading technologies.
top-end full-focus Zeiss quad camera, aiming at the annual X-ray flagship
For ten years, vivo X series has been constantly exploring, regarding images as a long track, and has spared no effort to invest R&D, bringing many industry-leading technological breakthroughs and significant improvements in user experience. The outstanding performance of vivo X series has won it the praise of the "mobile image flagship".
(Figure: Full-focus Zeiss four-photo shot)
vivo X90 series has once again broken through itself in terms of imaging, bringing a full-link upgrade from lens modules, photosensitive components, chip optimization to self-developed algorithms. Among them, the X90 Pro+ relies on the full-focus Zeiss four-camera to create a king combination that is "above flagship and better than flagship". Vivo product manager Zhao Dian said that the X90 Pro+ not only needs to be the main camera for most users, but also needs to become the backup camera for professional photographers.
(Figure: Zeiss one-inch T* main camera)
On vivo X90 Pro and X90 Pro+, vivo creates Zeiss one-inch T* main camera based on IMX989, allowing mobile phone images to break the threshold of professional cameras. The aperture is f/1.75, and the ultra-low dispersion and high transparency glass lens is 24% higher than that of the public version IMX989.
In order to obtain a clearer shooting picture, the entire series of vivo X90 series is equipped with an upgraded Zeiss T* coating, and a new "ALC sub-wavelength bionic structure coating" is introduced, which is combined with SWC ultra-low reverse coating to more effectively eliminate glare and ghosting . The ultra-low distortion and ultra-wide-angle camera combined with Zeiss miniaturization presents a fascinating and transverse axis photography effect.
With a larger aperture, higher standard lens material and more precise coating technology, Zeiss one-inch T* main camera has become a veritable "one-inch king".
vivo X90 is equipped with VCS IMX866 ultra-large bottom main camera, and uses self-developed VCS bionic spectroscopy technology. Since the color filter spectrum of ordinary image sensors is very different from that of human eyes, the image quality will be deteriorated during the processing process. The self-developed VCS bionic spectroscopy technology improves the color filter to make the original information received by the sensor constantly approach the human eye, achieving better noise performance and color restoration, and pre-optimizing the optical signal. This technology is expected to become the next evolution point in the mobile imaging industry, allowing CMOS's spectral response to move from an era of improving the "light quantity" to an era of improving the "light quantity quality".
(Figure: VCS IMX866 Bionic Spectrum Main Photo)
In order to pursue more professional portrait performance, vivo X90 Pro+ has launched the "Zeiss dual-focal portrait lens". Among them, the 50mm fixed-focus master camera uses a globally originated and deeply customized IMX758 sensor, which has the characteristics of ultra-large aperture, ultra-high pixels, and ultra-large light input, making people feel more delicate in color and skin. The 90mm medium-telephoto portrait lens is good at creating space compression and out-of-focus blur, which is especially suitable for humanistic street photography, giving users a broader creative space, allowing the photographer to maintain a natural distance from the subject, and creating a perfect portrait of vivo X90 Pro+.
(Figure: Overview of vivo X90 Pro+ Image Capabilities)
With the Zeiss super-score algorithm, vivo allows X90 Pro+ to break through the shackles of zoom, greatly improving the signal-to-noise ratio and telephoto resolution of zoom images 5 to 10 times. In order to achieve a better telephoto shooting experience, vivo has also developed high-power zoom intelligent anti-shake technology to make the framing more silky and the shooting is more stable. Let consumers easily experience the professional zoom function, making the beauty in the distance close to you. Whether it is the beautiful mood of the moonlight or the spectacular scenery of mountains, rivers and lakes, you can instantly freeze with the X90 Pro+ without the need for a "long gun"-like lens.
Independent research and development and joint research and development have been carried out simultaneously to open up a new track for mobile imaging
The development of computing photography technology has continuously opened up a new track for mobile imaging. Vivo provides the X90 series with more advanced computing power and imaging algorithm support through independent research and development and joint research and development with Zeiss.
vivo has reconstructed and upgraded its self-developed chip V2. Based on the underlying technology, it has rebuilt three major sections: on-chip memory unit, AI computing unit and image processing unit. It brings more video shooting capabilities based on computing photography to the vivo X90 series, including 4K super-sensory "night vision device" and Zhencai night view video, helping the X90 series to win the "night god" in the mobile phone industry. In addition, the self-developed chip V2 has added a super HDR function, which can truly restore what the human eye can see even in complex light sources and super backlight scenes, and calmly presents a rich sense of picture layering. At the same time, Zeiss' one-inch T* main camera is combined with vivo's sky night view system, bringing an incredible "handheld starry sky photography" super experience - users do not need a tripod, they only need to hold it for a few seconds to capture starry sky photography works with clear and bright images.
(Figure: X90 Pro+ handheld starry sky photography sample)
In addition to self-developed chip V2, the vivo X90 series also brings a richer computing photography experience through self-developed algorithms and Zeiss' joint research and development algorithms.
In order to solve the shutter delay problem and shorten the gap between mobile phone shooting and professional cameras, vivo has developed "zero delay" capture and a new generation of motion detection algorithms. By optimizing the image processing process, the sensor start speed can be improved, and the shutter delay can be as low as 30ms, reaching the professional camera level.
(Figure: X90 Pro + floating motion capture sample)
vivo The X90 series has added the "Zeiss Flare Portrait" style based on the previous Zeiss lens package, optimized the backlight algorithm, and simulated Zeiss classic movie lenses, making halo vivid, making the overall atmosphere and tone fully restored, showing a sense of high-end.
In addition, vivo also brings a professional-level image experience. vivo X90 Pro+ supports 14bit SuperRaw and video Log mode functions, providing professional photographers with material quality with larger post-processing space. At the same time, vivo X90 Pro+ also supports Dolby Vision HDR video shooting, meeting the shooting needs of multiple scenes. On this basis, vivo X90 Pro+ can also achieve a complete experience of Dolby Vision's video ecosystem, bringing the Dolby Vision's entire workflow from shooting to display to editing, and creating real and vivid HDR video images with a mobile phone.
(Figure: 14Bit SuperRAW mode shooting sample after repair)
Full-link image technology matrix from optical photography to computational photography, vivo strives to achieve professional imaging equipment, professional photography team, and professional post-stage imaging capabilities; through the upgrade of vivo Zeiss joint imaging system, self-developed algorithms, self-developed chips and other software and hardware systems, the performance of color, tone and image quality has been greatly improved, allowing users to feel the full, fresh, enthusiastic and exciting life force when shooting scenery, portraits, or recording videos.
strong alliance to create the "King of Dimensity 9200"
vivo has always insisted on creating a "strong alliance" industrial ecosystem with supply chain partners, and created deeply customized and more competitive components and whole machine products through continuous joint research and development and joint adjustment. Regarding the launch of the Dimensity 9200 flagship platform of the vivo X90 series, vivo product manager Zhao Dian said at the press conference that it is the result of the sincere cooperation between the two parties and the deep development and exclusive adjustment of the underlying level. "vivo believes that starting is not an advantage, but a responsibility, lies in bringing the chip that gives users a full score in the first time." Zhao Dianru said.
(Figure: joint research and development by vivo MediaTek)
In order to fulfill the responsibilities originated from the industry, vivo did not choose a simple "take-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it In the early stage, vivo intervened in the research and development of the Dimensity 9200 flagship platform. Through the close cooperation between the two parties for 20 months, it brought five major functions of joint development and adjustment with MCQ multi-cycle queue, Honor of Kings adaptive image quality mode, chip eye protection, APU framework fusion and AI airport mode as the core.
In addition, the dual-core Boost e-sports experience launched based on dual-core collaborative technology has the characteristics of "stable, saving and cold". The high computing power and low energy consumption performance brought by the dual-core combination, combined with the ultra-wide-area ice field cooling system equipped by the X90 series, continues to provide a refreshing and warm feeling and a long-term stable frame experience.
(Figure: Dimensity 9200 laboratory score)
Under the joint research and development and exclusive adjustment of MediaTek and vivo, the Dimensity 9200 laboratory score is as high as 1.28 million, and the GPU score reaches 570,000, but the overall energy consumption is more than 25% lower than Dimensity 9000. With the joint efforts of both sides, the "King of Dimensity 9200" is about to emerge.
Top-level hardware creates the gold standard, and the third-level eye protection achieves the light of the national screen
A good screen is not just the top parameters. Faced with the increasing use time, the screen's eye protection ability has become one of the most important indicators that users pay attention to. In this regard, the vivo technical team has carried out closer cooperation with supply chain companies and third-party institutions around "seeing, seeing clearly and seeing comfortably".
(Figure: BOE Q9 Super Retinal Eye Protection Screen)
vivo originated The new generation of super Retinal Eye Protection Screen launched by BOE adopts a new generation of Q9 light emitting devices and blue diamond arrangement, with a local peak brightness of 1300nit and a resolution of 452ppi, taking into account clarity and power consumption. The PWM high-frequency dimming frequency up to 2160Hz can greatly reduce visual fatigue at night. vivo believes that such top-level hardware quality will become the gold standard for mobile phone screens in 2023.
In order to solve the problem of "comfortable viewing", vivo designed three-level eye protection solutions for software, hardware and chips. In terms of software, vivo has established a visual health laboratory and proposed a new brightness and color temperature control strategy to bid farewell to "small yellow"; in terms of hardware, 2160Hz PWM high-frequency dimming protects both eyes; in terms of chips, it has jointly developed an intelligent blue-reducing algorithm with Dimensity 9200 to reduce the screen blue-ray frame by frame and correct the color offset. The three-level eye protection mechanism of the
X90 series has passed the five eye protection certifications of the international authoritative organization SGS and the China Standardization Research Institute certification, which has also made the honor of the National Screen Light.
X90 Pro+ globally originated Samsung 2K E6 super-sensing eye protection screen, adopting a new generation of E6 luminescent material, with a local peak brightness of 1800nit, supporting XDR and Dolby Vision.vivo helps it optimize touch delay through its independently developed V-sync technology.
Based on the screen's "dual origin", the entire X90 series screen also supports Zeiss' natural color display, which can achieve accurate restoration of natural colors from the front end of the shooting to the back end of the display. Through joint research and development of self-developed technologies and upstream and downstream enterprises, vivo has achieved "beyond flagships, better than flagships" in the display effect of flagship screens.
Material craftsmanship is comprehensively upgraded to lead the new trend of flagship design
In terms of aesthetics, vivo also adheres to the ultimate exploration, and the X90 series brings flagship design to a new realm and height. The appearance design of the vivo X90 series adopts the image of "the rising sun is reborn and beautiful beyond the sky", bringing refreshing artistic aesthetic enjoyment.
uses lithography to create a "ripped ribbon cloud step" that looks like the skyline; reconstruct the design in the golden ratio to divide the grip area and shooting area; then arrange multiple cameras in sequence according to the zoom logic with integrated "big eyes", so that the zoom is switched invisibly and smoother. The shooting area adopts a professional camera layout and is paired with surgical-grade Halo stainless steel rings, which can provide all-round protection to the body and lens even under extreme conditions.
(Figure: Overview of vivo X90 series design)
Back cover part, vivo X90 series brings two completely different feels, achieving industry-level process innovation with the smoothness of the "risp ribbon cloud step" and the flexibility of the "litchi pattern plain leather". The natural wax of leather is warm and soft, not only environmentally friendly, but also resistant to dirt and aging. In terms of color matching of
, the vivo X90 series provides warm and mellow Chinese red, return to nature, elegant and cold ice blue, and bright and restrained black. It also provides two different materials, lychee pattern plain leather and fluorite AG, to meet the different aesthetic needs of users with different preferences.
experience generational upgrades, and all the things that should be available are. The stronger
is not only leading the upgrade of imaging technology and flagship performance. The vivo X90 series has not only achieved "full" in all aspects of fast charging endurance, system optimization, wireless lossless Hi-Fi and other configurations, but also has become the current industry ceiling.
vivo X90 series brings a stronger fast charging battery life experience. The battery capacity of X90, X90 Pro and X90 Pro+ is equivalent to 4810mAh, equivalent to 4870mAh and equivalent to 4700mAh, respectively. Among them, the X90 and X90 Pro use dual-cell 120W wired flash charging, which can charge to 50% in 8 minutes. X90 Pro and X90 Pro+ support 50W wireless flash charging.
(Figure: vivo X90 overview)
heat dissipation, the entire vivo X90 series is adapted to ultra-wide-area ice field heat dissipation system. In order to assist the advanced computing photography system in cooling, the VC heat-sinking plate area of the X90 Pro+ reaches an unprecedented 8900mm2, cooling the camera module in full scene and having stronger cooling capacity.
(Figure: vivo X90 Pro+ Overview)
The blessing of the new OriginOS 3 brings a lighter and intuitive user experience to the X90 series. In addition, the intelligent computing center that allows the platform to fully release its performance brings a "super useful" experience. Innovative functions include a new small window that is flexible, changeable, efficient and natural, as well as upgraded functions such as focus mode, smart sidebar, and screen reading. It brings users a stronger, more stable, exquisite and handy experience.
As a user feedback for the 10th anniversary of the X series, vivo X90 Pro+ launched a wireless lossless Hi-Fi function, which on the one hand evokes old users' memories of the special features of early X series products and demonstrates vivo's profound technical accumulation in lossless audio transmission, ultra-wideband sound units and computational acoustics.
vivo true Hi-Fi wireless headphones TWS 3 series is released together with the X90 series. As a ten-year contribution to vivo's deep cultivation of Hi-Fi technology, the vivo TWS 3 series is a full-link wireless real Hi-Fi headset in the industry, with the ability to redefine the acoustic flagship. In terms of noise reduction, the comprehensive noise reduction performance of the vivo TWS 3 series has been increased to 2 times compared to before, and the world can be quiet by strength. Not only that, the vivo TWS 3 series also supports 360° surround space audio, which can bring users an immersive auditory experience.In terms of price, vivo TWS 3 is only 499 yuan, and vivo TWS 3 Pro is only 999 yuan, which is quite cost-effective.
(Illustration: vivo TWS 3 series headphones)
unveiled at Qatar World Cup World Cup Image Extension Challenge kicked off
022 FIFA Qatar World Cup TM is in full swing. The vivo X90 series, as the official global designated mobile phone for the event, has made its peak debut at the opening of the Qatar World Cup. The vivo X90 series will bring professional, powerful and reliable event work support to the FIFA event organizing committee, the Qatar World Cup organizing committee, the official media broadcast team, the event volunteers and the official photography team, crowning every moment worth recording on and off the stadium.
(Figure: FIFA World Cup TM Global Official Mobile)
In China, with the release of the X90 series, the 2023 vivo image plus mobile photography competition has also officially started. vivo will bring more convenient and powerful humanistic creative capabilities with image peak technology. This competition has set up 6 submission units including portraits and scenery. This year, the "Best Work of the Year", the "Zeiss Professional Portrait Award" and the "X90 Peak Image Award" are also added, encouraging more creators to use the vivo peak flagship to experience the fun of creation.
023 The vivo image and mobile photography competition started on the day the vivo X90 series was released, and the collection of works will be concluded on May 8, 2023. vivo looks forward to meeting every vivo user, and looks forward to seeing more people’s observations and thinking about society, humanities, technology, and life.
price starts at 3699 yuan. Pre-sales on multiple platforms start from now on. The domestic price of the vivo X90 series is announced at this press conference. Among them, the prices of vivo X90 8GB+128GB version, 8GB+256GB version, 12GB+256GB version and 12GB+512GB version are 3699 yuan, 3999 yuan, 4499 yuan and 4999 yuan respectively.
vivo X90 Pro 8GB+256GB version, 12GB+256GB version and 12GB+512GB version are priced at RMB 4999, RMB 5499 and RMB 5999 respectively.
vivo X90 Pro+ 12GB+256GB versions and 12GB+512GB versions are priced at 6499 yuan and 6999 yuan respectively. In terms of sales time, vivo X90 will start pre-sale on November 22 and will officially start on November 30. The vivo X90 Pro will be pre-sale on November 22 and will be officially launched on December 6. vivo X90 Pro+ will start pre-sale on November 28, and will officially start
on December 6
