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Before understanding Internet thinking, you must first understand the development stage of the Internet:
web1.0 stage, usually called read-only network, mainly static and one-way reading. The information in the website can directly interact with other website information, and can integrate and use multiple website information through a third-party information platform. The
Web2.0 stage, that is, from 2004 to the present, is usually called the read and write network. Users can have their own data on the Internet and can use it on different websites. For example, Sina Weibo , we can publish our own Weibo ; today's headlines, publish articles, etc. The
Web3.0 stage has not yet developed and matured, so I will not explain it more here. What changes are there in web2.0 compared with the web1.0 stage?
1. Effectiveness is preferred
In the era of web2.0, doing the right thing is more important than doing things right. Your opponent is no longer a peer, but a barbarian at the door. The one who can’t sell ’s unified instant noodles is not another instant noodles, but the rise of the takeaway platform. It is not the more powerful thieves who make thieves unemployed, but the Alipay WeChat.
2, user-driven
In the era of web2.0, behaviors that are not driven by users have no meaning. You have to figure out who your user is? What age stage is it? Is it a man or a woman? Which city to live in, etc.
has a word that can be summarized on the Internet, "user portrait", user portrait includes region, age, gender, behavioral interests, etc. Understanding your own user portrait will make you achieve twice the result with half the effort.
3, platform sharing
One of the core models of the Internet is platform sharing. Many large Internet companies are platform-based enterprises, such as the well-known Taobao.
4, decentralized
The difference between the Internet era and the industrial era is that the Internet has no concept of hierarchy and no centralization.
5, free mode
In the Internet era, traffic is king, and only free can exist. Everyone can brush Douyin, it is free, and the Douyin platform does not charge you money, right!
Through the above content, I believe everyone has a deeper understanding of the Internet. Let us systematically understand what Internet thinking is?
1, User Thinking
All products developed by Internet companies are to meet the various needs of users and ultimately serve users. In the Internet era driven by users, we must put user needs first, understand what users like and don’t like, where they live, how old they are, whether they are a man or a woman, etc.
2, product thinking
Through a series of methods such as user research, demand analysis, competitive product analysis , etc., it proposes product solutions, and standardizes and productizes the solution. It is a comprehensive thinking to solve problems.
3, Minimalist thinking
Less means more. In the Internet era, Minimalist is emphasized, because users have limited attention, so you should make your product minimalist and easy to use.
4, iterative thinking
The Internet is developing very rapidly. We need to constantly update and iterate the company's products, optimize and adjust according to the corresponding data and feedback, and continuously improve the shortcomings of existing products or services.
There is a word I like very much, called embracing change. Only by constantly adapting to change and constantly learning and innovating can we not be abandoned by the times.
5, traffic thinking
This thinking is very important. Remember, the core of the Internet is traffic. Without traffic, there is no Internet. The company also needs us to obtain traffic through various Internet channels. On the basis of obtaining traffic, we will further operate and mine the traffic to guide them to produce subsequent paid behaviors.
Alibaba China's top Internet companies, take Taobao as an example. Do you think Taobao lacks traffic? Let me tell you that it is very short of . Many Internet products invested and acquired by Alibaba are just to divert traffic to Taobao.
And in normal times, when we use various APPs, we will also see various advertising connections on Taobao. These advertisements are just to divert traffic to Taobao.
6, Fan Thinking
If a product can gain the followers of fans, it will be spread viral. After all, like is like, and like does not require any reason, so you should pay attention to building networks and building chain communication.
7, data thinking
Any platform or enterprise will consciously record and analyze the data in the background. Based on it, by analyzing various data, find the optimized points for optimization.
Take live streaming as an example. We should pay attention to and analyze the data such as exposure, clicks, followers, orders, etc. in the background, summarize the good things done and the bad things done, and make optimization and adjustments.
8, Platform Thinking
The so-called platform thinking is an open, shared and win-win thinking. There are almost no companies in China that have done this before, such as Taobao links, Douyin links cannot be directly shared with WeChat, and Taobao cannot use WeChat payments, etc. However, with the intervention of the state, the current situation has improved.
9, Cross-border thinking
With the continuous development of the Internet, the boundaries of many industries have become increasingly blurred, and the tentacles of Internet companies can be said to be omnipresent, such as finance, automobiles, transportation, communications, entertainment, real estate, catering, etc.
Cross-border thinking needs to follow two rules: one is to carry a large number of users, and the other is to boldly disruptive innovation. Taking Douyin as an example, there are more and more functions in it.
above is today's sharing, I hope you can understand the Internet better. Of course, the Internet is constantly changing, and thinking will definitely change. Here we just share some mainstream Internet thinking. If you want to understand more comprehensively, you also need to constantly learn and summarize in your daily work.
