enters Apple's supply chain, which is almost the lifelong wish of many component suppliers and foundries such as smartphones, tablets, PCs, and wireless headphones. After all, being able to enter the Apple supply chain at least means that the company has reached a world-class level.
However, after taking the order from Apple and making money from Apple, it looks glorious, but the risks it takes are also very large. This is a difficult business and is called by the media ["Fruit Chain" to make a living, licking blood from the knife] . The reason why
says this is not a joke. There are many such cases in history.
shenghua Technology: From the second in the world to bankruptcy
shenghua Technology, a world-renowned touch panel and small and medium-sized liquid crystal display (LCD) manufacturer, was established in 1990 and went bankrupt in 2014.
Shenghua Technology is a touch panel manufacturer. At its peak, it was the second largest touch panel manufacturer in the world. In 2010, most of the iPhone 4 products used touch panels provided by Shenghua Technology. It was Apple's largest panel supplier at that time. Just eating Apple's orders contributed more than NT$65 billion, more than 60% of its revenue, and once again became a popular chicken.
In order to firmly tie up Apple, the "funding owner", Shenghua Technology has made large-scale investments in building factories and expanding production capacity.
However, the good times failed. In 2012, Apple became a leader in the iPhone 5 mobile phone. In order to pursue a thinner body and a more transparent display effect, it chose another completely different In-Cell display technology, which Shenghua Technology said was not available, and it was kicked out of the supply chain by Apple without hesitation.
Large-scale investment did not help Shenghua Technology win the favor of Apple. In order to complete its transformation as soon as possible, Shenghua Technology invested 50 billion yuan to focus on the OGS technology used in the stylus laptop, but it eventually lost to the times. It could only shut down the factory and sell its equipment in a tragic fate of high debt, and filed for bankruptcy in 2014.
In 2016, Shenghua Technology, which had been suspended for two years, was acquired by Lens Technology. In 2021, Shenghua Technology sought auctions in many factories in Taiwan. It was once a popular chicken, took orders from Apple and made money from Apple, but in the end, it turned into bankruptcy because it was eliminated by Apple.
Official: From revenue exceeding 50 billion to continuous loss
was established in 2001 to develop and produce precision optical optoelectronic film components in digital camera systems, such as infrared cutoff filters and stand-alone components, touch screens, fiber coatings, low-pass filters and other products. In 2016, it became the third iPhone camera supplier after LG Innotek and Sharp.
With its "intimate relationship" with Apple, Ofilm's stock price soared. It once exceeded 20 yuan per share in July 2020, and its revenue also exceeded 50 billion yuan in one fell swoop, and its fixed assets rose from 5 billion to 11 billion yuan, which can be said to be incredible. But at the same time, Ofilm also has a series of problems, that is, its net profit has not grown at a high rate, and it only made 1.5 billion in four years. It is highly likely that the money earned in the past four years will be used to expand production and buy equipment for fruit chains, which can be called the "most miserable worker."
However, just as Ofilm was making rapid progress, in March 2021, Ofilm terminated its cooperation relationship by Apple. Some say that Ofilm technology cannot keep up with Apple's development, some say that Ofilm's supply has problems, and some say that it is non-market factors. Subsequently, Ofilm's performance was in a slump. As of the third quarter of 2022, the company's net loss had exceeded 3 billion yuan, an increase of more than 8 times year-on-year, and its stock price had fallen to around 5 yuan per share. The double blow of performance and stock price has also made the title of "Ou Kuaiguang" widely circulated among the stocks.
From revenue exceeding 50 billion to continuous losses, in order to make ends meet, Ofilm sold four subsidiaries and ensured that its development strategy of focusing on its core business by divesting subsidiaries or assets involved in losses, it can be called the "most miserable worker".
Gol shares: From the leading fruit chain to the limit down, resignation
was established in 2001 and mainly develops, manufactures, sells acoustics, optical, wireless communication technology and related products. In 2018, it entered the Apple AirPods assembly industry chain. During 2020 and 2021, Apple AirPods brought about 20.6 billion and 24.4 billion revenue to it, accounting for 35.7% of Goertek's total revenue and 31%.
However, the good times did not last long. Today, just three or four years later, Goertek received a relevant notice to suspend the production of a smart acoustic whole machine product, which is expected to affect 3.3 billion yuan in operating income in 2022. "Goal" from Taiwan, China said: "Apple ECN found that Goertek's bad debt rate has been faked for three years, Goertek is recovering, but this behavior has crossed the Apple red line."
was kicked out of the supply chain by Apple, and Goertek, whose market value is nearly 100 billion, was pressed on the limit down, and even directly reported that he was queuing up to resign. If the relevant news is true, Goertek's reputation will be severely hit. More importantly, the equipment and production lines he bought for AirPods will be completely useless. Goertek will also face the same problems as Shenghua Technology. The equipment has become scrap iron, and its R&D has been wasted and eventually dragged down.
Kange Ge Taotao In the past few years, many Apple supply chain or foundry companies, including Foxconn, have moved their production bases to India or Vietnam. The biggest reason is to reduce costs and save meager profits. But facts tell us that over-reliance on Apple is not a good thing. Once Apple orders are lost, companies may not go bankrupt immediately, but life will definitely not be prosperous. Although I took orders from Apple and made money from Apple in a short period of time, it seems to be a glorious one, but for the supply chain and OEM, this is always a difficult business. It can be said that it is a "fruit chain" to make a living, licking blood from the edge of a knife.
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