With the Apple 's iPhone 14 Pro, domestic mobile phones have finally been selling at a price cut in recent times. The reason may be that their inventory is too high. Data in the first half of this year showed that China made 576 million mobile phones, but only 136 million were sold, and it seems that 4.4 of them have become stocks.
This year should be the most difficult year for domestic mobile phones. Data released by Institute of Information and Communications shows that the domestic mobile phone shipments in the first seven months of this year were 156 million units, a year-on-year decline of 23%; in the first seven months, it only rebounded in June, and in the other few months, it has declined, indicating the sluggishness of the domestic mobile phone market.
In the domestic market, , Samsung , among foreign brands, now only accounts for about 1% of the market share, while Apple ranks among the top five in the domestic market. Data in July showed that except for Apple's growth, shipments of other domestic mobile phone brands are declining, with the least decline of more than 10%, which means that Apple has seized more markets, and the shrinking of domestic mobile phone shipments is greater than the overall decline of mobile phone shipments.
Data disclosed by the Ministry of Industry and Information Technology showed that China made 576 million mobile phones in the first half of the year, while the domestic mobile phone shipments announced by the Institute of Information and Communications Technology at the same time were only 136 million mobile phone shipments. In addition, the above data showed that the shipments of Chinese mobile phone brands were shrinking, which led to the high inventory of domestic mobile phones.
has caused such a result because domestic mobile phones are too made. It can be said that domestic mobile phone brands are abandoned by domestic consumers and they are self-inflicted. Of course, there are other factors that combine to lead to the rapid decline of domestic mobile phone brands.
First of all, domestic mobile phone brands are too arrogant. In the early years, foreign brands Nokia and Samsung both occupied an advantageous position in the Chinese market. After 2014, Chinese mobile phone brands completely defeated foreign brands and occupied an advantageous position in the domestic mobile phone market, and their market share continued to surge. In the end, domestic mobile phone brands accounted for more than 80% of the domestic mobile phone market, while Samsung only had 1% of the share, and Apple could only rank fifth in the domestic market.
Domestic mobile phones attribute this to their own increase in competitiveness rather than the support of domestic consumers. As a result, domestic mobile phone brands began to continuously raise prices, from 1,999 yuan in the early years to 3,999 yuan, and then to 5,999 yuan today, the price has tripled, but they do not have their own core technology advantages.
Today's Chinese mobile phone brands use Qualcomm or MediaTek chips, and the difference in mobile phones is very small. A mobile phone company calls other domestic mobile phone brands as assembly companies. Now it can only use Qualcomm or MediaTek chips. In this way, it can be said that all Chinese mobile phone companies are assembly companies, which is too ironic.
The pricing of domestic mobile phones is catching up with Apple. However, the Qualcomm or MediaTek chips used by domestic mobile phone brands are two generations behind Apple's A-series processors, and the Android system is criticized for becoming more and more stuck as it is used. Android phones have been repeatedly criticized for infringing on user privacy. However, the photography technology emphasized by domestic mobile phones is actually lagging behind Apple in video shooting due to the backward algorithms. Therefore, many consumers may extend the use of their mobile phones or purchase iPhones.
Another thing is that in this environment this year, the mobile phone market is gradually declining. Apple has cut the price by 1,200 yuan this year in 618, while domestic mobile phone brands have been slow to cut the price, and there was no major promotion for domestic mobile phones during the subsequent summer shopping peak season, which eventually led to a surge in inventory of domestic mobile phone brands.
In 2021, the Chinese market shipments were only 325 million units, which shrunk by more than 30% from the peak of 470 million units. According to sales volume forecasts in the first half of this year, the domestic market shipments will fall below 300 million units this year. The inventory of domestic mobile phones is facing difficult to clean up. As the end of this year is approaching, domestic mobile phone brands have finally woken up and started to reduce prices and promote prices.
Baiming Technology believes that the inventory of so-called domestic mobile phones exceeds 400 million. After all, not all mobile phones made in China are sold in the domestic market. A large proportion of mobile phones are sold in overseas markets, and the actual inventory is definitely not so high.
