Sina Technology News Beijing time, October 12th morning news, it is reported that on Tuesday local time, Meta Platforms CEO Oct. 12th local time, Mark Zuckerberg hinted that he regards Apple as the main competitor of Meta in the meta-universe field.
This comment came after Zuckerberg just released the company's latest virtual reality headset, the Quest Pro, which costs $1,499. Although Zuckerberg, like before, did not explicitly mention Apple, he said that competitors are focusing on developing a strictly controlled virtual reality (VR) platform, thus locking consumers in specific operating systems.
"In every generation of computing platforms, there are open ecosystems and closed ecosystems, such as Windows and Mac, and then Android and iOS." Zuckerberg said, "The focus of closed ecosystems is to create unique experiences through tight control and integration and lock in users. But most of the value eventually flows to this platform."
Zuckerberg's statement reflects the long-standing dissatisfaction with the Apple App Store model. The only way to install apps compliantly on iPhones is through the App Store, forcing companies like Facebook to submit their software to Apple's App Review Division and pay 15% to 30% of digital sales to Apple as a commission.
Facebook has been dissatisfied with this restriction in the past, and Zuckerberg has also criticized Apple for preventing Facebook from adding features to its own apps.
Facebook renamed the company to Meta last year, and they are currently focusing on developing virtual reality and the metaverse, hoping to drive a new round of growth. The company warns that meta-universe may not start to generate substantial revenue until the 2030s.
Zuckerberg said that Meta focuses on an "open ecosystem" and shares the dividends brought by new meta-universe technology with more developers and enterprises.
"I think our role is not just to help companies build this open ecosystem, but to ensure that this open ecosystem wins in the next generation of the Internet." He said Meta hopes to cooperate with a wide range of companies.
This incident once again highlights the conflict of interest between Apple and Facebook, both companies are currently investing heavily in the development of virtual reality and augmented reality (AR) headsets.
Apple has not released a VR headset and has not confirmed the work, but analysts and media believe that the iPhone maker is ready to launch a VR device—similar to the Quest Pro, which can use external cameras to transfer videos to high-definition screens in real time.
Zuckerberg believes that VR and AR are the beginnings of a new platform, and this new platform will eventually replace smartphones. If Meta eventually occupies a considerable market share in this field and controls mainstream equipment in the market, Meta will no longer be restricted by Apple's "closed ecosystem" policy.
Apple's latest platform privacy policy adjustments have also triggered a conflict between the two companies, making it difficult for Facebook to publish precise advertising. Zuckerberg previously said that this would cost Meta $10 billion.
Meta said on Tuesday that the ultimate form of VR or AR will be a pair of lightweight glasses with all-day battery life and help users enter the virtual world anytime and anywhere, which is also the direction of the company's efforts.
Zuckerberg said: "The basic technology for developing AR glasses is gradually being combined. We now have many modules such as displays, sensors, chips, artificial intelligence , etc.."
