To do one thing, first understand the whole story of this matter, know yourself and your enemy.
How to make short videos? Let me first ask myself: What is the development history of short video ?
With the development of society, what is the connection between people and the world?
I thought of the " Zhang Xiaolong game written by Brother Hu on March 15, 2019. Are you watching? 》
people's connection
people's connection, people's information, entertainment, consumption link.
How do they link? How did it get up? How to connect?
Will this picture bring some thoughts?
WeChat update
WeChat as the daily data changes, it is constantly satisfying users and constantly updating. Has your brain updated to the latest version like WeChat?
1. How to make short videos
Conditions: You have the ability and can influence others' cognition.
Tiktok allows ordinary people to make users want and act by shooting videos.
Two important points:
1. How to affect other people’s cognition?
2. How to make people consume?
Let others know themselves, build their own brand, and go deep into life
How to build a brand? Influence others? Do you recognize yourself? What achievements have been achieved?
Only by seeing other people's cognition can you affect other people's cognition.
First, locate. What group of people do you target?
Secondly, what value is provided. It is beneficial to users, cheap, learn something, emotional value (healing when you see jokes), and give others the value of interest first. What group of people are targeted?
The last three questions: Who should I provide it to? What value can it provide? Why can you provide value?
How to find demand? From the fifth level of Maslow demand, look at:
Maslow demand theory
For example: Make red wine, talk about the knowledge of red wine every day; then change the style of life, take life photos first, and then intersperse red wine
What is your benchmark account? How to copy? imitate? It’s not about doing it, but about training yourself.
Thinking: What can I bring to others?
instead, what should I do? You can’t get up early without profit. People are selfish, so why should you pay attention to you! ? Standing from the other person's perspective, think about the problem. What are the benefits for the other party...
Golden three questions, why, how, whattml1
Golden three questions map
Determine your positioning and do what, why, how, and what to do, take the first step, don’t be afraid of making mistakes, only by trying can you have experience and finally result. The business model is not unchanging. Every time a point is broken, it will change. Just like investment financing, it will go through round A financing, round B, round C, round D...
Let me give you another example: I opened a bun shop . At the beginning, it was positioned as young people and working people buying buns and flavors; when I was selling buns, statistics found that the elderly buy more and mothers with children buy more. Do you need to adjust the plan of their own bun shop? It is definitely necessary to adjust the actual customers and situation, try selling, and see what the results will be? What kind of business model is suitable for? No matter how you adjust, you must follow the changes in the market. First, consider what benefits and value I can bring to my bun customers, and then your own profits. Every piece I made is to try first, improve, try again, improve again, repeat.
2. Select topics, what content does Douyin do
At present, what is the most concerned about? You can find it according to the five-layer needs of Maslow . Find customers’ urgent needs and truly meet users’ urgent needs.
1. Pain points. For example: I have insomnia, what should I do? There happened to be a video about how to treat insomnia, so I must be interested; for example: What should I do if a child is rebellious? I will also take the initiative to search and find the answer for the related videos so that the child will not be rebellious. There are many needs around you, how do you meet them? You can observe life or follow the website. The once popular movies can be popular now. You can see what difficulties people encountered in the past, how to solve them, and the pain points of high likes can be found on the website.For example: Zhihu , Weibo, official account...
2, hot topics. There are many news and hot topics every day. When borrowing them, see if they are consistent with their own personality? If it is consistent, you can borrow the east wind. Entertainment anchors are the most popular, why? There are still many people who eat melons.
3. Economy. It has something to do with money, but it is related to everyone. The track for money is also good. Can you analyze various market conditions in finance, real estate, stock market, economic status, domestic and foreign markets? What do users care about the most? Tell me what to buy and make money, I can buy it.
4. Health. As living standards improve, more and more people pay attention to health. There are two types of people who care about health the most, one is mother and infant, and the elderly throughout their lives, and the middle group actually doesn’t pay much attention to themselves.
What are my characteristics? If you want to do Douyin, what is your character? Which group of people are beneficial to? emotion? value? it works? resonance? Have you ever thought of it? Let’s look at the articles written by others, the videos posted by TV series, movies, books that children read, learning tools... It’s not about letting you read the content of the article or the content of the TV series, but why did the author write this article and what would it bring to the author? What did the author bring to you? (Haha, the world is very exciting)
3. How to shoot short videos in
1. The first second is to attract people,
2. Only within 60 seconds can there be a complete broadcast rate
0. You can either make short videos or special videos
. Several key points to obtain traffic: completion rate, likes, comments, collection, download, replay, forward
1. The content must be attractive and resonate with users, useful, valuable, and complaints, empathize with ... How to write copywriting? If you don’t know how to copy it! You can go to NetEase Cloud, imitate first, and then innovate.
How to train yourself to write Douyin content? Looking for hot videos, finding your own positioning, and disassembling other people’s videos, how can I attract watching them? Where are the complaints? Which place has many comments? Why is it exploded?
How to start a business? First, how to write Douyin content by disassembling other people’s business models 100
? First, how to disassemble 100 popular contents of
, how to shoot Douyin? First, how to disassemble 100 popular Douyin
, how to write? First, how to invest in
of powerful people? First, how to dismantle 100 business models of listed companies? First, how to dismantle 100 business models of listed companies?
....?
First find the points you are interested in, and then apply the universal model: first, dismantle 100 other people's plans, then imitate, then dismantle, try, and innovate. Will
make short videos? If you don’t even want to disassemble it, then you are not suitable for making Douyin/short videos, so quit as soon as possible.
