The offline economy and the online economy should be complementary, but at present, it is obviously top-heavy in China, and it is inevitable that the wrestling is a matter of inevitable.
After physical stores declined, e-commerce has not been so easy to do in recent years, and customers will not pay for it no matter how cheap the things are.
E-commerce is just a tool, and it does not have a difference between good and bad. The key lies in the person who uses it. I am operating both offline and online at the same time. It is not that e-commerce is not good, but the current e-commerce is moving too fast and radical, which has led to the e-commerce company's efforts to squeeze out the living space of offline stores, and it has also laid the root of its future development.
The excessive development of e-commerce has led to the outflow of large amounts of funds in many e-commerce backward areas, and it is becoming increasingly difficult for local people to make money.
Whether a place is rich or not depends on the flow of local funds. Not all regions are suitable for e-commerce. When the offline of these places is impacted by e-commerce, local money will be made and spent outside the country, resulting in a large amount of capital outflow.
Local companies or stores cannot make money and will experience salary cuts and bankruptcies, which will lead to local people's salary reduction, making money difficult or even unemployed.
Due to the difficulty in making money, local talents will be outflowed, and the reduction in population will further affect the local economic strength. The richer places become richer, while the poorest places can only become the plundered resources.
The low profits of e-commerce have become the last straw that has crushed many factories.
Normally, e-commerce shipments are large and should be able to support more factories and workers, but the fact is that many factories have been laid off due to e-commerce bankruptcy.
Any business activity needs profit to support, and only profitable enterprises can have the funds to innovate and provide better services.
In recent years, e-commerce price war has been so popular. Not only are the merchants’ profits meager, but many companies will participate in it themselves. The lower the price of
, and the platform deducts points, many times, factories can only solve the problem by laying off employees or cutting salaries in order to reduce the price.
The rise of live e-commerce is even more like a live broadcast that can kill several factories.
Many factory owners themselves are unwilling to be live streamed, but their competitors are there. In order to support workers and maintain operation, they can even grit their teeth and persevere, but often this persistence will lose everything.
In addition to the large amount of pit fees and deductions, many smaller anchors have special product selection teams. They calculate the cost of the product clearly and only leave a very meager profit for the factory. The most important point is that there are relevant requirements for the quantity of stockings. Sometimes, if the live broadcast is not effective, you can’t produce so many goods at all. In addition, seven days of unreasonable returns often lead to a large backlog of factories and exhaustion of working capital.
A lot of factories went bankrupt in this uncertain situation, causing workers to lose their jobs and further deteriorated the already bad economic environment.
Behind the prosperity of e-commerce are sad e-commerce people and a wealth of platforms.
The reason why e-commerce can make a lot of money is basically the past few years. As the people's hands are getting less and less money, more e-commerce sellers are just barely maintaining their lives and wandering around the brink of bankruptcy all day long.
is often the case that no matter how cheap the product is, no one buys it, because there will always be cheaper competitors, and people just clear their positions at a loss.
A large part of the money earned by e-commerce sellers becomes the expense of purchasing traffic from the platform. If you are not careful, you will also face fines and freeze payments from the platform.
's profit is getting lower and lower, and its traffic is getting more and more expensive. But there is no way to make money from the platform. This is the bad consequences laid by e-commerce people on themselves. Now it is time to bear fruit. The
platform does not need to estimate whether e-commerce sellers make money. If you want traffic, you have to pay for it. Anyway, there are so many merchants, so you will not be short of one.
This year, not only offline, but also a large number of merchants online have left the market with scars.
Imagine if the online and offline stores can be in a balanced state at this moment.So does the platform still dare to harvest merchants without scrupulously?
The weaker the offline store, the more difficult it is for ordinary people to make money, and the unemployment rate remains high. As an online merchant, will life be better in the face of the dual impact of weak consumption and platform harvesting?
Think carefully about the current situation. When faced with the loneliness of offline stores, e-commerce people will inevitably become tragic and sad. Everyone is a victim of capital.
I am Lao Xu who loves to talk to you. If you want to see something different, please like and follow.
