China Net Finance on September 19 (Reporter An Ran and Zhu Ling) After the "clearance" announcement was issued on phantom , the TME digital collection under Tencent Music Entertainment Group (hereinafter referred to as "Tencent Music") was also in a state of near-"suspended" status. The reporter noticed that TME digital collections were suspended for sale and updates after June 30.
Therefore, some TME digital collection users require a "refund and clearance" like a phantom core. In the community of QQ Music , China Net Finance reporters saw many netizens posting posts asking TME digital collections to refund users like phantom cores.
China Net Finance reporter contacted Tencent Music on this matter. The relevant person in charge said that the internal logarithmic sector is still under evaluation and planning, and there will be specific actions in the future and we will communicate with the reporter again. "But we (the company) will definitely handle the user's questions properly."
"The magic core has been refunded, when will the TME number hidden be refunded?"
"The magic core has been refunded, when will the TME number hidden be refunded?", "Refund, refund." In the QQ Music community, the reporter saw a large number of users posting requests for refunds. Some rights defenders also organized a QQ rights protection group of more than 300 people.
According to public information, Tencent Music Entertainment Group is a subsidiary of Tencent spin-off and listed. It has four major mobile music products currently known in the domestic market: QQ Music, Kugou Music , Kuwo Music and Kugou Music and Kugou Music . According to the iResearch Consulting report, according to the monthly active users, Tencent Music is the largest online music entertainment platform in China. TME Digital Collection is a digital collection platform launched by Tencent Music in August last year.
reporter noticed that in addition to requesting a refund, many users also complained that they could not find the entrance to the Scandinavian in the QQ Music community. "Where is the collection? I can't find it?", "Does the collection mean to hide it?"
It is understood that the regular entrance to TME digital collections has "disappeared" since August this year. A reporter from China Net Finance found that searching for "digital collections" and "TME digital collections" in the QQ Music App can no longer find the platform entrance, and you need to find the entrance through "My-Purchased-Digital Collections". Through the above path, you can see the pages of "TME Digital Collection Mall" and "Digital Collection Personal Center".
and clicked on "TME Digital Collection Mall", the reporter found that all the digital collections on the platform were in a state of "selling over" or "sold out". Judging from the release date of the digital collection, TME digital collection stopped being released and updated after June 30.
In fact, since June, many of TME's collections have been unsold. It is understood that the sold out collections on the TME digital collection platform will be displayed for sale, while the unsold collections within the specified time will show that the sales will be completed. Especially in June this year, the reporter noticed that only 3 of the 9 products sold on the platform were sold out.
Like magic core, TME digital collections also have strict restrictions on collection transfer. The magic core does not support any circulation method of digital collections, while the TME digital collection requires users to hold them for 365 days before they can be transferred.
However, many users complained in the QQ community: "I said before that I can transfer the gift without the following." Digital collection player Xiao Wang (pseudonym), said that all the three collections he purchased have been held for 365 days, but still did not wait for the transfer gift function. China Net Finance reporters tried to click on the "transfer" in the product, and the page shows "System is being upgraded, please wait patiently.
Industry: Music has not yet become the mainstream of Digital Tibetan
China Net reporters noticed that TME digital collections have their own characteristics backed by online music platforms with rich social, entertainment and music resources. Since its launch, TME has joined hands with Tenger , Hu Yanbin , Zhang Chu , Luo Dayou and other music scenes have created many digital collections.
In the eyes of industry players, TME digital collections do have their own unique collection value. Taking the "Sound of Years" series of digital collections launched by TME and Luo Dayou as an example, this digital vinyl has a rare hidden style engraved Luo Dayou's handwritten signature black gold stickers. In addition, different vinyl record theme vinyl record machines also engraved three versions of Luo Dayou's handwritten blessings.
In addition, on August 15, 2021, TME Digital Collection released the vinyl digital collection of Hu Yanbin's " Monk " 2001 pieces, with limited edition releases. According to relevant reports, the collection contains the DEMO version of "Monk" that was not disclosed 20 years ago.
However, compared with the magic core, the TME digital collection is much smaller. According to incomplete statistics from China Net Finance reporters, since January 9 this year, the platform has issued a total of 24 collections. Based on the collection issuance price and circulation volume, its sales in April were about 3.583 million and sales in May were about 2.2267 million.
"Music has never become the mainstream expression of the digital collection market", some industry analysts said. Regarding the suspension of TME digital tunnel and possible strategic adjustments in the future, Zhang Yi, a senior analyst at iMedia Consulting , said: "Like the magic core, it is probably more about legal risks and policy risks."
htmlOn September 15, Tencent Music announced on the Hong Kong Stock Exchange that it has obtained principled approval for the secondary listing on the main board of the Hong Kong Stock Exchange and has issued relevant listing documents. According to TME's second quarter results on August 16, the total revenue during the period was 6.91 billion yuan, a year-on-year decrease of 13.8%; net profit was 892 million yuan, compared with 871 million yuan in the same period last year.(Editor in charge: Chang Shuaishuai)
