After the release of Xiaomi 12S series this year, Xiaomi founder, chairman and CEO O Lei Jun made it clear that they did not test DXOMARK this time, and then many new products released by other manufacturers no longer promoted the ratings of DXOMARK-related institutions, which aroused discussions among many netizens.
As for the beginning of this year, manufacturers such as Xiaomi have chosen not to send tests. Frederick Gicshare said, "It is not that fewer and fewer manufacturers do not need our test scores, but that fewer and fewer mobile phone test scores can rank first." Only the first place is of publicity.
In addition, Frederick Gicshare talked about the revenue share of DXOMARK, with the revenue share of assessment reports, testing tools and laboratories accounting for approximately two-thirds and one-third.
Some time ago, DXOMARK released a video. DXOMARK CEO Frederick Gicshare responded to industry rumors that "we do not sell scores or sell lists." The business model is to sell laboratories and technical reports. The published score depends only on the quality of the product itself and is not affected by whether the manufacturer chooses evaluation services.
According to relevant media analysis, this video is a response to some questions about DXOMARK's related reviews and rankings.
But OPPO Former Vice President Shen Yiren commented on DXOMARK's response, saying, "It's true, the scores and rankings are not sold. But selling 'services' is high according to feedback and debugging, and the rankings are also high." It was interpreted by many media as the reason why various mobile phone manufacturers still distrust the DXOMARK rankings.
According to previous reports, after the mobile phones entered the rapid development of performance, mobile phone manufacturers took mobile phone camera capabilities as the next goal of development. Therefore, many professional mobile phone camera evaluation agencies have appeared to provide professional camera testing, scoring and ranking services for each mobile phone. Many mobile phone manufacturers also regard the first place in the relevant list as a promotional point when releasing new phones.
This time, the statements and responses from multiple parties have kept the popularity of this incident unabated, and users who are interested in this incident can continue to pay attention.
