The cross-border e-commerce industry has many channels to find customer resources, which can be obtained on global social media or from B2B platforms in some countries/regions. Of course, it can also be obtained through search engine bidding. There are many methods, but no one has sorted out the specific methods to do it. Now let the little fisherman see what to do.
1. Foreign trade customer public domain traffic pool
1. Acquisition of customers through customs is the most common method, but it is relatively cost-effective.
2. Basically every foreign trade company has tried this method of offline exhibitions. There are domestic and foreign participations for a fixed time, and the publicity cycle is also long. However, no company can participate in every game, which will increase costs and will not be worth the loss. You can only attend some exhibitions in a targeted manner, so that you can play a good brand promotion.
3. Develop customers through search engines; search product keywords through foreign search engines to find corporate information, but the website may not be able to directly contact the decision-maker
4. Find customers through foreign industry association websites;
5. Develop customers through mainstream foreign videos and social platforms. For example: youtube, Facebook, LinkedIn, Twitter, Instagram, etc., you can find customers
2, foreign trade customer private traffic pool
1, and establish an independent brand official website. Obtain traffic through official website SEO optimization and advertising delivery, and obtain actively searched customers
2. Cross-border entrance platforms (such as Alibaba International Station , Amazon , etc.) obtain platform clues and orders
3, maintenance and development of old customers through entry, product release and operation. Through the maintenance of old customers, we can explore the procurement demand information around foreign trade customers.
The general summary of finding channels for foreign trade customers is the above method. Public domain traffic words are a large-scale screening to provide customers with more comparisons in terms of brand, price, quality, etc., and their profits will be lower.
Private domain traffic foreign trade customers actively searched, with strong demand and greater bargaining space. It is predicted that when corporate brands go overseas, they must establish their own private domain traffic and maintain their own traffic pool customers in order to outperform costs and profits!
or above is the link of Little Fisherman on how to obtain customer resources and channels in the cross-border e-commerce industry. If you do not have operational experience in this area, it is difficult to bear the cost of building a team. Find a Little Fisherman, with 18 years of overseas marketing experience, helping foreign trade companies go overseas easily and acquire more customers.
