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Source: Foresight News
Original title: Understand in three minutes Smoothie: Web3 Project Tokenization Reward Protocol
In the Web3 industry, many new projects are born every day. As investors, as we begin to explore the Web3 world, we need to find a reliable way to discover quality Web3 products. What is
Smoothie?
Smoothie is a tokenized rewards agreement that helps the founders launch Web3 projects and was selected for the 2022 Coinlist Winter Batch Seed Project. Smoothie has the Discover-To-Earn platform Smoothie Awards, which provides a foundational community for crypto projects to help founders launch new Web3 startups and promote and market through the foundation community to expand the visibility and influence of the project. Smoothie Awards serves as a reward platform for discovering Web3 projects, and helps investors quickly find the latest Web3 projects and determine whether the project is worth paying attention to. The product logic of
Smoothie is very simple. Users can directly apply to participate in the Award selection by logging in with their wallet and filling out a form for the official project website link, project name and explanation information. The review process after submitting information is generally 1-2 weeks. Once the initial review is passed, it will enter the next public voting selection process.
Web3 projects that pass the preliminary review every week will be released centrally on the Smoothie Awards. Users can vote for their favorite projects. Each person can only vote at most 3 votes per week. The rules are simple, and those with the most votes will win.
voting is the core indicator of Smoothie Awards, and community members participating in the voting can also receive corresponding points. These points can be used as a proof of the reputation of community members in Smoothie. Each vote you participate in will receive 10 points. The more points a community member receives means that he is more active in the community and naturally may have greater influence. Currently, there is no upper limit on the total number of points for members and cannot be transferred by transactions.
For start-up projects, there is almost no threshold for participating in the Smoothie Award. Once it can be passed during the preliminary review and entered the public voting stage, the project will naturally gain more exposure and get more user feedback from the community. If you win the vote, the project will also gain additional benefits shared in Smoothie Newsletter, which will provide considerable help for the first step of 0 to 1 for quite early start-up projects.
Smoothie Newsletter is the first product of the Smoothie team's initial operation and will regularly output the team's research results. The historical releases include some data-oriented analysis, hot topics in the encryption field, new trends, etc., and the Awards winner can share projects in Newsletter and achieve larger community communication.
Competitive products and challenges
Smoothie The logic and positioning of the product itself are not complicated. It is mainly to accelerate the cold start of the Web3 project through community voting and provide community members with a platform to find very early alphas. Although there are no competitors in the market with completely consistent business, the decentralized recommendation protocol represented by Attrace has actually accumulated some experience worth referring to in terms of "on-chain promotion".
Attrace is a trustless recommendation protocol for Web3, providing reputable marketing for assets in the blockchain space. The basic working principle of this agreement is that after users as referrals, they can create the only recommended link for promotional projects after searching for high-quality projects worth recommending on different social platforms, and recommenders can link to communities and friends, etc. When the buyer participates through the referral link, both the referral and the buyer will be incentivized tokens.
Compared with Attrace's user recommendation, Smoothie designed a review process before the project selection, which provides a guarantee of the quality of the platform project. Compared with Attrace, the risks users need to bear are relatively small.
However, compared with Attrace, the main disadvantage of Smoothie's current online is that it has no complete incentive mechanism (the points do not have actual incentive effect). At the same time, on Smoothie, the interaction between users and project parties is very limited, with only voting and chatting. The very single product experience and the lack of economic incentives have caused low user stickiness, which are issues that Smoothie needs to solve urgently. However, Smoothie has officially disclosed its future token incentive plan, so we can look forward to the progress of the subsequent project.
summary
Whether it was selected for the Coinlist winter batch seed project or so far, the information disclosed by Smoothie's official website was very limited, and the official website did not disclose team member information. However, the Smoothie team is not completely anonymous. The co-founder of Twitter ID is @withmattkim, is very active on Twitter. In addition to sharing the progress of the Smoothie project and some research results, the "founder" who used Azuki's avatar also recorded and shared many offline experiences on Twitter. And judging from the Popping video he posted, Smoothie is at least energetic enough.
Editor in charge: MK
