On September 21, 2022, Discovery and MediaTek jointly released the "Chasing Incredibles Extreme Imaging Cooperation Plan - Exploration to Extraordinary", which tells the story of innovative imaging technology bringing new power to creators. Dr. Xu Jingquan, Deputy General Manager of MediaTek and General Manager of Wireless Communications Business Department, and Mr. Li Junnan, Technical Planning Director of Wireless Communications Business Department attended the launch event and shared the breakthroughs of MediaTek's Dimensity 5G mobile chip in imaging technology. The event also invited Mr. Qiu Huang, Senior Vice President of Warner Bros. Discovery Group, and three professional imaging workers from Discovery to the scene, telling their shooting history as program creators, presenting the changes brought by technology to image creation experience and artistic expression in three-dimensional way.
Discovery and MediaTek have the first cross-border cooperation. In order to better record
At the end of 2021, Discovery and MediaTek officially announced that the two parties will work together to shoot and produce the "Chasing Incredibles Extreme Image Cooperation Plan - Exploration to Extraordinary". After months of professional shooting and production, on September 21, 2022, the two sides jointly released the results of this cooperation and shared the changes in the way of life and story recording by the advancement of imaging technology.
Mr. Qiu Huang, Senior Vice President of Warner Bros. Discovery Group,
Mr. Qiu Huang, Senior Vice President of Warner Bros. Discovery Group, said at the press conference that the pursuit of excellence and extraordinaryness represented by "Chasing Incredibles" has always been one of the core spirits of Discovery's brand. As a global leading brand of IP content and documentary entertainment, Discovery has always been committed to creating more diverse, rich, international and highest quality works, whether in content development or image creation. This cooperation between Discovery and MediaTek hopes to share with consumers that under the current technological development trend, the ever-changing technology has brought new opportunities to the creation of the imaging era. Explore, discover and present wonderful pictures and story works, no longer limited to professionals, everyone has the opportunity to become the protagonists of life and convey dreams and beauty.
MediaTek Deputy General Manager and General Manager of Wireless Communications Business Department Dr. Xu Jingquan
Dr. Xu Jingquan, Deputy General Manager of
MediaTek and General Manager of Wireless Communications Division, said: "The Dimensity series of 5G mobile chips are a milestone for MediaTek on the road of innovation. With the evolution of architecture and energy efficiency, it achieves breakthrough computing performance and brings advanced cutting-edge technology to users. Discovery is good at telling stories with lenses. In the cooperation between the two parties, producers and directors have tested the Dimensity chip's imaging capabilities with professional, rich, and even rigorous creative methods. We look forward to more consumers to see MediaTek Dimensity 's imaging technology, understand the help Dimensity brings to smartphone shooting performance, and the leapfrog improvements brought to the experience of image creators."
Emmy Award Photography Director and Senior Producer Test and Certification, making high-performance mobile phones the best photography "partner"
"Chasing Incredibles Extreme Image Cooperation Plan - Exploration to Extraordinary" is conducted by three professional imaging workers from Discovery using mobile phones equipped with MediaTek Dimensity 9000 chip to carry out documentary landscape survey work. They are Discovery senior producer Allan Mao Xiaoke from Beijing, documentary photographer Ricardo Afonso from the UK, and photography director Brian McDairmant from Scottish . Brain has been nominated for the British Film Academy Awards and Emmy Awards many times. Three professional imaging workers showed up at the press conference with multiple photos and wonderful videos to share their stories during the landscape survey and their experience of using the Dimensity 9000 chip mobile phone.
The work of Mao Xiaoke is related to "architecture design". He mentioned that one of the challenges of landscape exploration is to overcome the limitations and impact of light and shadow, especially to deal with some situations where light contrast is extremely large. The HDR multiple exposure function of the MediaTek Dimensity 9000 chip can delicately present the details and levels of light and darkness, and the imaging effect is also very good when there is insufficient light. When shooting the main body of the building, the imaging effect is clear and delicate, and the color restoration performance is excellent.
In the program, documentary photographer Ricardo Afonso from the UK set out to explore the Mayan culture , and set out to the beautiful Mexico . In addition to visiting local natural wells, he also recorded the "Potabo" competition of the traditional ball sports that has been circulated for more than 3,500 years. Ricardo said that the dynamic capture effect brought by the Dimensity 9000 chip is excellent. The mobile phone can capture the exciting moments of objects moving at high speed, which is very suitable for shooting sports competitions.
Emmy winner Brian McDairmant admitted that the smartphone is his best "helper" in the preparation process for shooting. What surprised him the most is the noise reduction function: during night shooting or when the light difference is very large, the AI processor APU and ISP image processor equipped with the Dimensity 9000 work together to make the picture look quite clean and clear. Brian especially encourages friends who want to enter the image production industry. A smartphone with excellent performance can improve work quality and efficiency. Using good creativity with professional-grade equipment can produce good works and good stories of their own.
Breakthrough imaging technology, Dimensity mobile chip improves creator experience
Technical Planning Director of MediaTek Wireless Communications Division said that Dimensity mobile chip has outstanding breakthroughs in performance, energy efficiency, AI, imaging technology and other fields, and has raised mobile phone computing photography to a new level.
In terms of video shooting, the mobile phone equipped with the Dimensity 9000 chip has a high-performance HDR-ISP image processor, which can process 9 billion pixels per second, and has processing power of up to 18-bit dynamic range. It can integrate multiple exposure images. When recording videos in HDR mode, it can help photographers capture high-contrast and clear images that are close to the human eye.
In addition to requiring a high-performance processor, it also requires high-energy-efficient and low-power consumption characteristics. Recording 4K videos is a heavy loading scenario for mobile phone applications. It requires high computing requirements for mobile phone chip , which can easily lead to heat and a lot of power consumption of the mobile phone, which in turn affects the creator's shooting process. Mobile phones equipped with Dimensity 9000 chip have low-power image processing capabilities, which fully alleviates these problems and can support creators to have more lasting high-definition shooting.
Dimensity 9000 chip has a high-efficiency AI processor APU and a high-performance ISP image processor. The collaborative work of the two enables the mobile phone to fully utilize its computing and photography capabilities, and has excellent performance in shooting fast moving objects, intelligent tracking focus, night scene noise reduction, etc., helping users to capture clearer and richer details.
In the era of imaging, use technology to record a better life. Today, when the texture of life is attracting much attention, the "Chasing Incredibles Extreme Image Cooperation Plan - Exploration to Extraordinary" launched by Discovery and MediaTek combines technological innovation and documentary aesthetics to show the progress and innovative breakthroughs of mobile chip technology, helping people record every beautiful moment and bring unprecedented new mobile image experience.
