On September 2, the Zhixiang Technology brand launch conference with the theme of Beyond Imagination kicked off at the Beijing Today Art Museum. The visual image laboratory, scene laboratory, Rococo consultation and design, Barn New Domestic Products Research Institute, JD Computer Digital and other joint release partners discussed the thinking from printing to image on the spot, and studied cross-border value creation. The press conference of
began. Wu Sheng, the proposer of scene methodology and founder of scene laboratory, gave a keynote speech entitled "Image Era, Scene Driven". Starting from the Know-How of "Scene Brand", it tells the scene wisdom connected by "images" and how to evolve new species of productivity and new species of lifestyle in the digital age.
This article is a special review of the research views of "Wu Sheng Creation" and will share with you.
01 From printing to image: It is a knowledge machine, and it is also a discourse structure
American scholar Neil Bozman once wrote in " Entertainment to Death ", "Orwell is worried that what he hates will destroy us, and Huxley is worried that we will destroy us in what we love."
talks about the "image era" we are in. As mentioned in "Hero Journey", everyone is looking for the "true self" throughout their life, which contains all possibilities in the future. Once a person finds the "true self", he finds the center of his life, and can create his own unique experience and brings powerful power. The Beyond Imagination press conference was held in the exhibition by visual art master Erik Johansson. If the "decision" before each picture and the printing of each photo are considered to be visual art creation, it is difficult to judge how it will inspire thoughts and imaginations about the future.
▲ Wu Sheng’s keynote speech on "Image Age Scene Driven" ©The picture originated from the Zhixiang Technology brand launch conference
to understand the new evolution of Zhixiang Technology. It is not only the "knowledge machine" defined in the New Species Explosion 2022, but also the discourse structure of the "Image Age". It is based on the definition, preview, connection, and decision-making of images - this does make people reimagine, redeconstruct, and re-understand the "image everything" they are in at this moment.
When a printer is not only a knowledge machine, but also a discourse structure, it means that the selection must be completed in massive information. Regardless of the homework correction scenario, or the image printing requirements extended by tea, coffee, and takeaway pickup, what is metaphored behind all the "information" is a brand new scene brand cycle. Understanding the experience changes in the scene era lies in the fact that the brand is no longer Big idea, no longer a great innovation that can achieve success. Most of the time, it follows like a shadow, blending in every familiar scene, becoming every bit of life.
▲ Heytea Customized Cup Paste and Creative Packaging©Picture originated from Heytea official Weibo
02 The image era, the problem list solution formed by scene-driven
" Digital Life Image Era" seems to have become the biggest consensus. For example, how to understand data protection and privacy security in a printer? How to form a scene solution more conveniently? Too many of the most granular scenarios need to be more efficient and agile to identify, connect and convert.
So behind the understanding of technology "knowledge machines" is that the light boat has passed thousands of mountains and has indeed entered an irreversible cycle. Just like the world children born after 2019 know about them so far, they are actually "extraordinary lives". Correspondence courses have become the norm, and twin mirror learning is the integrated reality of the new life.
scene integration has become the starting point of digital lifestyle and the only way to judge productivity tools. More and more expressions are no longer the leadership of genius, but the Communityship based on the community. The new collaboration relationship expression does not care whether it is hardware or software, or software-driven hardware. "Scenario collaboration" driven by the integrated software and hardware ecosystem has become the standard configuration for life in the digital era.
03 Image scene ecology: Re-refining the culture of daily life totem
's deep understanding of images in the digital age is the key to having enough awe and diligence in the evolution of the consumer spirit. To build a "image scene ecology", we must re-introduce new values and cultural totems from the lifestyle of a generation. It is screen interaction, digital aesthetics and content management, and it is also family rituals, edge interests and improvisation.
's expression of digital aesthetics is just like Erik Johansson's exhibition in Today's Art Gallery , and requires a complete experiential design and a unique interpretation of the design language. But this is just the starting point. All the beauty of digital life itself will be based on mobile phones, printers, and through repeated selections of massive pictures to express the most intimate sense of life ritual.
▲ Fantasy and fantasy—Erik Johansson Surrealistic photography exhibition ©The picture originated from the Art Museum today
Countless niche interests and improvised creativity touch people's hearts, and the soft heart can be connected by images again and again today, which means that the cognition retained in the image era is objective, reasonable, precise, and data-driven. Even scene brands represented by technology continue to penetrate into the scene and solve specific and minor problems - when one pain point after another is truly understood and one problem after another is overcome by difficulties, only the specific "little happiness" can fight against the continuous uncertain cycle. The knowledge machine in the image age can only withstand the long years of love and values that penetrate into the scene.
"Official account of Scene Laboratory, Wu Sheng and the research team bring the latest research results of scenes and new species. Scene Laboratory is a brand strategic service organization featuring scene methods, providing innovative consulting services such as scene research, brand strategy, topic design, potential energy communication, etc.." Written by
- Sun Yuan / Producer - Du Ying
