display technology a lack of excuses? Or is it a breakthrough and rebirth of color TV manufacturers?
1. Background
1958, developed by Tianjin Radio Plant and produced by China's first black and white TV was born, and the "first screen in China" was first established. It unveiled the beginning of China's TV industry.
Today, China has become the world's largest exporter and producer of color TVs. The latest customs data shows that from January to July 2022, more than 51.58 million LCD TVs rushed abroad and sold overseas, an increase of 16.4% year-on-year.
When Chinese manufacturing is becoming increasingly important to the world, local enterprises born and raised here have also embarked on a voyage to explore the world. Hundreds of boats compete for the current, breaking through the waves and setting sail. Characteristics such as "high-end, intelligent, and ultra-high-definition" have become many channels for color TV companies, and one of the giant ships is Konka.
September 8, Konka invited the chief dancer Zhu Jinhui to launch an 8K ultra-high-definition dance short film, spanning the prosperous era of the Tang and Song dynasties, outlining Chinese ink and wash Chinese painting , with a glimpse of the glory and beautiful shadows. While touching the limits of visuals, it shows the traditional aesthetics of a long-standing civilization and tells the story of China to the world. What
reveals from it is the history of Konka 8K technology's continuous development in its inheritance.
2.8K is the established future of resolution iteration
"Do we really need 8K?"
In fact, people's debate about resolution has never stopped.
Some people say that 4K picture quality can meet daily movie viewing needs, and noise can no longer be observed by the naked eye.
But history is always surprisingly similar.
Take computers in consumer electronics as an example. The best-selling Apple II, 30 years ago, had a maximum memory of only 48KB. Today, the 16G memory of an ordinary home computer is 350,000 times that of its memory.
has gone from 480P standard definition at the beginning of the century to 1080P ultra-definition, and then to the current Konka Zhen 8K ultra-high-definition display chip. Technology is constantly being updated and iterated, and users' awareness and acceptance of high picture quality are also increasing.
For color TV manufacturers, constantly pursuing the limit of picture quality is a key factor in exploring corporate profit growth, and it also brings a more stunning immersive visual experience to moviegoers.
In addition, in the VR new blue ocean display field, 8K is far from the end. The extremely close line of sight is like "looking at the mobile phone screen with a magnifying glass". The surround screen of over 120 degrees also increases the resolution. Industry experts predict that only by reaching the resolution of 16K in a single eye can the picture texture approaching the "retina".
It can be seen that under the driving force of the 5G information revolution, coupled with the support of new panel display technologies such as Micro LED/Mini LED, the trend of 8K Inspur has become unstoppable. Whoever can seize the high ground of ultra-high-definition technology will take the lead in this reshuffle of the color TV industry.
3. Based on the "primary player", win the first move
At present, the application of 8K technology in the commercial field is becoming increasingly mature, and it has become the preferred communication medium for well-known events and major conferences. Since the beginning of the year, CCTV Spring Festival Gala, Beijing Winter Olympics and other grand events have successively adopted "5G+8K" ultra-high-definition video technology solutions.
At the same time, consumption upgrades and the rise of the "small town youth" group have also spawned more demand for large-screen high-end TVs.
However, in order to make 8K TVs have a high penetration rate in the civil field, , there are still two major pain points that need to be solved urgently.
First, 8K technology is still a certain distance away from the full application. The above mentioned that ultra-high-definition video has extremely high specification requirements for transmission, storage, compression and other technologies. For example, 8K technology requires that the display chip in the TV has extremely strong ultra-high-definition decoding capabilities to meet the needs of high-speed data transmission.
Judging from the achievements made, Konka has achieved advance layout in the 8K field, winning it the first place in the market.
targets the application problems of 8K technology. As early as a few years ago, Konka developed a research on the transmission link technology of 5G+8K innovative display technology, and was the first in the world to realize 8K with dual-channel HDMI2.1/DisplayPort1.4 single-line transmission in 8K technology.
In 2019, the world-leading 8K display chip independently developed by Konka was officially released. This technology has achieved "International Advanced" achievements and was successfully selected as the National Science and Technology Achievement Library .From the research and development of core technologies, to the launch of Micro LED/Mini LED 8K TVs, to the movie-level 8K sample released this time, Konka has joined hands with cooperative manufacturers in the upstream and downstream of the industrial chain to jointly promote the popularization of 8K technology.
On the other hand, the content ecosystem of 8K TV is still being built. Compared with the production of 1080P ultra-definition videos, the cost of 8K content production has increased significantly. First, it is necessary to upgrade from the source of shooting equipment, storage equipment, etc., and the conventional 8K content that users can enjoy is also relatively scarce. It is a long process to build a huge 8K resource library. In the field of
live broadcast, Konka joined hands with Migu, a subsidiary of China Mobile to jointly establish the 5G ultra-high-definition joint laboratory, and jointly built Shenzhen's first 5G commercial DAS system with China Mobile, promoting ultra-high-definition technology and 5G technology accelerates the integration of innovation.
2020, Konka and its partners jointly created the "5G+8K+Satellite" ultra-high-definition live broadcast system, setting an industry benchmark, exploring the prospects of broadcast digitalization under the background of new technologies with high-quality innovative live broadcast models, and providing an 8K ecological content library with 8K ecological content library Provides strong guarantees. In terms of
video content, CCTV Central Station’s first 8K channel CCTV-8K officially started broadcasting, and B station became the first streaming media platform to launch 8K video functions. iQiyi has also followed suit, launching the first 8K+VR video zone in China, including more than 2,000 programs.
Foreseeable that over time, more video platforms will also embrace the 8K future.
"Old drama renovation" has also become one of the ways to enrich content. Recently, LeTV launched a 4K version of "The Legend of Zhen Huan". Video websites such as Youku, iQiyi, and Xigua have carried out a 4K repair plan for classic film and television dramas through AI algorithms and technology processing. According to statistics, Youku website alone has repaired more than 5,000 classic film and television works.
The latest 8K movie-level short film released by Konka this time is presented with innovative technology and ultimate picture, showing the beauty of Chinese culture. It is also a section for manufacturers to expand the field of ultra-high-definition content.
In fact, it is not just a video portal. Sony , Samsung , Hisense and Konka are constantly making efforts to build together with the upstream and downstream of the industry from the perspectives of video decoding, software support and content output. A massive 8K ecological content library.
4. 8K application scenarios under multi-hardware empowerment are broad. The application scope of
8K technology is far from being limited to closed indoor environments.
With the continuous deepening of 5G+8K and the continuous increase in VR/AR popularity, the future 8K application scenarios will also go outdoors, integrating many elements, becoming a breakthrough in the concept of space and creating a new visual environment.
can be roughly divided into three categories according to application scenarios: live news, shopping and entertainment, and popular science education.
For example, users can directly hit the first news and event scene by wearing VR devices or sitting in front of a special movie viewing giant screen device, experience the charm of technology in a realistic visual feast, and gain a strong sense of immersion in the game.
shopping and entertainment, for example, merchants can build a cloud store exploration model and through an innovative interactive system, they can achieve a shopping cloud experience that consumers can choose at will without going to the store and try it on at will. The fusion model of
5G+8K+VR also has strong application prospects in the field of popular science education, such as "immersive zoo adventure", "museum trip to explore traditional culture" and "multi-person online cloud courses" and so on. .
Of course, the deep integration of the "5G+8K+VR" system has not yet been realized, and the interaction and viewing experience of the next generation are still hidden in people's beautiful vision. However, with the further maturity of related technologies, Konka, which holds the "king" in the fields of 8K, Micro LED, etc., may bring new changes to the industry.
Conclusion
Looking around the world, the future technological competition will be more intense. For Konka, 8K technology innovation is the cornerstone of the company's stability, and a childlike heart is the beacon for the company's progress. Through the dark years, hope is at Konka's feet.
