For the previous classification of US$400 or above as "high-end mobile phones", Xiaozhai believes that US$600 is more reasonable; US$400 is less than 3,000 yuan to convert US$400 into RMB, which high-end mobile phone is considered? The conversion of 600 US dollars into RMB has reached more than 4,000 yuan. Xiaozhai believes that this is the more reasonable price range for high-end mobile phones.
Recently, IDC released the share trend chart of the domestic high-end mobile phone market from the second quarter of last year to the second quarter of this year. From the trend chart, the domestic high-end mobile phone market with a share of more than US$600, the lowest share of Apple is 57.6%, the highest. That's 76.9%; 76.9% is still terrible, which means that Apple has almost eaten up most of its high-end market share.
As for why it peaked in the fourth quarter of last year, the reason is very simple - iPhone13 series was released; Apple released the iPhone13 series smartphones in September last year, and October, November and December were the hottest sales points last year. , in the smartphone market, no manufacturer can beat Apple in the fourth quarter.
Friends should note that domestic mobile phone brands have been impacting the high-end market in recent years, with domestic mobile phones available at prices of 4,000 yuan, 5,000 or even 6,000 yuan; except for Huawei , Xiaomi , OPPO Both high-end mobile phones under vivo are relatively expensive, and these manufacturers want to use this to increase the revenue and profits of their smartphone business.
Perhaps iPhone13 is a machine that has been "derided". After all, the machine only has 4GB of running memory, the screen refresh rate is only 60Hz, the charging power is only 20W, and the camera pixels are only 12 million, but this does not prevent the machine from being in China this year The best-selling smartphone, from its launch to the present, iPhone13 has always been the number one in the domestic market.
Due to the restrictions of the "ban on sales", Huawei's flagship mobile phone sales in the past two years have been much worse than before. Huawei once tied with Apple in the high-end mobile phone market in China with the mate series and P series, but it is difficult for Huawei to now Sales volume reach its peak; of course, the Huawei mate50 series is likely to become the best-selling domestic high-end mobile phone series this year.
Apple has added the supply chain production capacity and plans to produce 90 million iPhone14 series smartphones. This is just this year's product, so Apple is very confident in the iPhone 14 series; perhaps the iPhone 14 has not improved much compared to iPhone 13, but it is 5,999 yuan The starting price is the same as the previous generation, and it can attract some consumers to purchase.
