Enterprise is shaking up
Samsung : Released the latest official avatar G∙NUSMAS. Samsung said that G∙NUSMAS was created to communicate with the younger generation, especially millennials and Generation Z (Internet Generation) consumers.
Picture source: IT Home
NetEase Cloud Music : Reached copyright cooperation with Longtao Entertainment . The two parties will carry out in-depth cooperation in the fields of music copyright and artist promotion. At present, NetEase Cloud Music has obtained full music copyright authorization from Longtao Entertainment, including the music works of popular artists such as Huang Zitao , Xu Yiyang , Shi Xitong , and Doggie.
Tencent : " MapleStory 2" will be discontinued due to the expiration of the agent. The official website of the game " MapleStory 2" announced that since the agency agreement between Tencent and the developer of the "MapleStory 2" game is about to expire, Tencent will officially discontinue "MapleStory 2" in November this year after friendly negotiations with the developer. Operations in mainland China.
Image source: IT House
Tencent Conference : Response to software crash. On the morning of August 29, some netizens reported that Tencent Conference "crashed". In response, "Tencent Conference" issued an apology saying that due to the current surge in usage, some users' logins were affected.
Apple : Applying for a name for AR/VR headsets. The trademark application shows that Apple may apply for a potential name for its highly anticipated AR/VR headset, which Apple plans to launch in 2023.
Meituan : Released the "2022 Tea Beverage Development Report". The report shows that the total size of China's tea market reached 410 billion yuan by the end of 2020, which is about twice the size of the coffee market. Among them, ready-made tea drinks have the fastest growth rate. The market size in 2020 is 113.6 billion yuan, and it is expected to reach 340 billion yuan by 2025. , with a compound annual growth rate of 25.5%.
Dida Travel : will launch a free order event on "8" on September 1st. In order to celebrate the eighth birthday of Dida Travel, Dida Travel APP will officially launch the "8" free ride event on September 1. Passengers can grab free rides, and car owners can enjoy travel rewards.
Rookie : Rookie supply chain green packaging design won the 2022 Red Dot Award . At present, Cainiao has formed "green logistics" with two major modules: green recycling for consumers and green supply chain for merchants. It has served many global consumer brands such as Procter & Gamble, Nestlé , Unilever , Philips , etc., to achieve effective carbon reduction in the supply chain.
Insightful Eyes on the Industry Industry Tentacles
Big Data: "It's Time for Vacation - 2022 China Tourism and Vacation Development Report" was released. 99.63% of the respondents have carried out travel activities in 2021, with 58.75% traveling twice; 92.21% of the respondents have traveled for leisure and vacation as the main purpose in the first half of 2022 .
Exhibition: The 13th China Art Festival series of exhibitions will be held. The exhibition works cover Chinese painting , sculpture, calligraphy, seal cutting, photography and other types. It includes both new creations by the older generation of artists, as well as representative works by contemporary young talents, presenting the latest achievements in the fields of Chinese art, calligraphy, seal cutting, and photography from multiple perspectives and angles.
Picture source: Tianjin Urban Construction University
"The Mark of Civilization - Dunhuang Art Exhibition" will be exhibited in Beijing. As the largest Dunhuang art themed exhibition to date, "The Mark of Civilization - Dunhuang Art Exhibition" has achieved new breakthroughs in both the exhibition structure and the number of exhibits.
Image source: Beijing Minsheng Modern Art Museum
Public: Guangzhou’s first Frisbee Park was completed and opened in September. According to reports, Zhongluotan Frisbee Park integrates leisure, entertainment, sports and other functions. After completion, it will bring a better leisure and entertainment experience to Zhongluotan neighborhoods, meet more diverse new sports needs, and further enhance the general public’s Well-being and comfort.
Science and Education: "Avatar: The Way of Water" CINITY technology demonstration seminar was held at China Film Academy. After preliminary discussions at the meeting, it was initially agreed that China Film CINITY projection system will become the exclusive projection technology partner for the new remake of "Avatar" and the large-scale domestic celebrations of "Avatar: Path of Water", providing the audience with the ultimate movie-watching experience.
Picture source: Cultural Tourism China
Communication: "Nanjing Ship" appeared at the Netherlands Centenary Intangible Cultural Heritage Festival. In order to celebrate the 50th anniversary of the establishment of diplomatic relations between China and the Netherlands, Nanjing, China, as a special city, participated in the centenary intangible cultural heritage festival " Gondola Night" held in Giethoorn, a small town in the northwest of the Netherlands, on the evening of the 27th. " as a carrier to show the style of China's famous historical and cultural cities.
Picture source: Xinhuanet
Art: The national opera "Snowstorm Dabie Mountains" kicked off the exhibition of outstanding stage art works in Anhui Province. The play is based on the history of the revolutionary struggle in the Dabie Mountains. In the form of a national opera, it tells the extraordinary years experienced by two revolutionary families, and vividly reproduces the true history of the Dabie Mountains "28 years of red flags that did not fall".
Picture source: Culture and Tourism China
Cultural relics: The largest animal-shaped bronze unearthed so far in Sanxingdui. According to reports, since the first excavation of Sanxingdui in 1986, the mythical beasts unearthed are all petite "players", about 20 cm to 30 cm in length. The length and height of this "large-scale human-like mythical beast" in Pit No. 8 are about 1 meter, and it is very large. It is the only one of its kind at present.
Believe it or not, will the rise of a new track for selling books in live broadcast rooms lead to a "two-way rush" between authors and readers?
Xu Yang
Economist Xue Zhaofeng sold 65,000 copies of " Xue Zhaofeng Economics Lectures " through live broadcast; 2021 Gurna, the winner of the Nobel Prize in Literature , chose to premiere his collection in the live broadcast room after being introduced to the country, attracting an influx of literature lovers; writer Zhang Jiajia new book "Paradise Tour Group" sold more than 10,000 copies in two minutes on the night of the live broadcast …At present, short videos and live broadcasts have become new ways to stimulate readers’ interest in reading and purchase books. “Search for a short video and discover a good book” has been integrated into the daily reading scenarios of more and more users.
books have spread rapidly through the strong traffic and influence of the Internet platform. It is easier for anchors, publishers, and writers to "let books find readers". On the other hand, users have developed the consumption habit of "actively searching and discovering good books" . Will the rise of a new book-selling track lead to a "two-way rush" between authors and readers? At least a series of rising data shows that relying on the global interest e-commerce model, short video platforms are becoming a new channel for bringing goods-last year, Douyin e-commerce alone sold more than 190 million books, with sales increasing by 312% year-on-year, and the number of consumers A year-on-year increase of 205%, the monthly search volume exceeded 100 million times, the total live broadcast time of book delivery reached 5.818 million hours, and the cumulative live broadcast viewing volume was 8.05 billion times. There are nearly 10,000 book publishing company accounts active on the site, an increase of 134% compared to the same period in 2020.
Short videos and live broadcasts are not only an incremental market for publishing, but also a new entrance to create popular products
In response to the impact of the epidemic and the pressure of digital transformation , the traditional publishing industry has recognized the communication effects brought by live broadcasts and short videos. Actively look for points of fit. Many senior publishers have said that the live broadcast platform is not only an incremental market for publishing, but also a dividend growth point for creating hit products. Coupled with the "out of the circle" of Oriental Selection anchor Dong Yuhui , live book sales have injected new possibilities into the entire publishing ecosystem and content industry.
"As more and more publishing institutions join e-commerce, more genuine new and good books have reached readers. Many publishing houses have matured their self-broadcasting model on the platform and the results are very good." Douyin e-commerce book industry manager Zhou Zeyu revealed that for example, in the live broadcast matrix of CITIC Publishing Group, the account "CITIC Children's Book" broadcast GM on a single day at the Tianfu Book Fair. V (referring to the total sales volume) has exceeded 300,000 yuan; Machinery Industry Publishing House has sold more than 1.22 million books on Douyin e-commerce, and has released many popular items.
Li Shuanglei, deputy director of the Marketing and Sales Center of Machinery Industry Press, believes that the pulling effect of the live broadcast platform and subsequent short video clips will extend the sustained growth cycle for book sales. Through the distribution of a batch of short videos, "Underlying Logic" has sold more than 600,000 copies online; "Smart But Chaotic Children" sold tens of thousands of copies in the first two weeks, and after a period of dissemination and fermentation, it also exceeded 100,000 copies. "Now search for best-selling books such as "The Courage to Be Disliked" and " Deliberately Practice ". There are a lot of experts recommending them on Douyin. Dong Yuhui alone has sold nearly 200,000 copies with just one link. Other experts on the entire network are also actively cooperating in distribution. "Deliberate Practice". "It is not difficult to find that the stickiness of the social attributes of the Internet platform and new marketing methods have provided new ideas for the publishing industry.
Some outstanding anchors not only help best-sellers continue to be popular, they can also salvage unsalable books that had been buried, and the "drainage" effect is obvious. Ma Lanhua, a book expert who graduated from Tsinghua University , began to use short videos to share her reading insights in 2020, and found many good books for readers that may be "unpopular" but meet her definition. For example, "The World and Us" was almost unknown online at first, but Ma Lanhua believed that the content in the book was vivid and suitable for children to read. With her "Amway" recommendation, this book sold nearly 7,000 copies a month. In addition to boosting the sales of classic literary works, Dong Yuhui also sold nearly hundreds of thousands of niche books such as "A Brief History of Chinese Philosophy". Talent "Xiao Jia'a" used short videos to support book sales. After she released a short video explaining "Mr. Toad goes to see a psychiatrist", more than 5,000 copies were sold in 4 hours. "Will you get better when you grow up?" 》The short video also drove 60,000 sales.
Be wary of piracy and chaos disrupting the content ecology, and the e-commerce model seeks sustainable development and iteration
Short video and live broadcast platforms have become new channels for more and more people to buy books, and pirated booksellers are also "eyeing" this traffic entrance. Industry insiders pointed out that in the Internet era, piracy forms are characterized by multiple forms, high concealment, high speed, and high harm. E-commerce platforms are faced with the pressure of difficult judgment, governance, and coordination, and the challenges are becoming increasingly severe. To achieve a benign and sustainable "two-way rush", multiple parties need to work together to build a comprehensive pirated book management system.
For example, common methods of transaction in e-commerce scenarios include content planting, live streaming, and user search and purchase. Some pirated booksellers use short videos and live streaming platforms to publish a large number of false propaganda articles, and attach links to Pirated books attract traffic off the site; there are also merchants who use gimmicks such as low-price promotions to bring goods, and after the live broadcast of transactions, they quickly remove the products or maliciously misplace the categories in an attempt to erase traces of infringement; there are also merchants who mix genuine products with fake products and spam product information and other means to create confusion by selling pirated books. There are individual stores that have been reborn after being punished and banned. Their sales costs for opening a store are far lower than the cost of identifying and cracking down on the platform, which greatly increases the difficulty of governance.
All kinds of chaos have seriously squeezed the genuine book market. Some inferior pirated books may also have adverse physical and mental effects on readers, which will eventually endanger the entire book publishing industry. "E-commerce formats are updated and iterated quickly, and platform management scenarios are also more complex. Traditional e-commerce is mainly based on flat graphics and text, but now it is mainly based on dynamic video content, and the magnitude of data to be processed is completely different." Douyin Electronics Feng Cheng, the head of for Intellectual Property Protection at Shanghua, said that the sharp increase in the amount of data has put forward higher requirements for technology and system improvement, resource investment, operator experience and energy, and cooperation among all parties in society.
According to Du Ying, professor and doctoral supervisor at Central University of Finance and Economics School of Law, a healthy ecology of book copyright protection on e-commerce platforms cannot be achieved by relying solely on the platform. It can only be achieved through multi-subject co-governance and online and offline co-governance. Governance goals. She called on: Platforms, governments, rights holders, platform operators and platform users, and industry organizations must assume corresponding responsibilities and form a joint force to combat piracy and infringement, maintain a healthy and green platform book market ecological environment, and achieve a win-win situation for all parties. .
data barometer digital reading movie
picture source: Electricity Finance Office
analysis variety show
picture source: Gu Duoying Viewing rankings
Perception drama
Picture source: Guduo Film and Television rankings
Editor: Yi Huaijing
Artistic editor: Zhang Jiali
Promotion: Yang Yingying
