[Qi Dasheng talks about the offline Internet] [Coffee] Good morning, greetings to everyone in Shanghai in the morning of summer retreat [Baoquan] #Internet#​#Community Fresh E-Commerce#​As community group buying cools down, relying on Kuai Tuan Tuan, group Social group buying tha

[Qi Dasheng talks about the offline Internet] [Coffee]

Good morning, greetings to everyone in the newly whitened Shanghai in the morning after the summer heat [Hold fist]

As the community group purchase cools down, relying on fast group , group solitaire, group dong dong However, community group buying that can be launched with one click through social Saas tools such as Goe Xiang Tuan, Tiantian Tuan, etc. is booming. Especially in areas under epidemic control, these social group buying platforms have taken advantage of the trend and developed their own group leaders in many communities, gained users during the epidemic, and cultivated users' usage habits.

Is it possible for these group-buying platforms, known as "wild groups", to iterate the future of fresh food e-commerce?

To answer this question, you need to understand the pain points that fresh food group buying needs to eliminate.

The first pain point is that the traditional fresh product supply chain is too long. For example, fresh products from many vegetable producing areas in the north must first be transported to national wholesale markets such as Shouguang and then to regional markets such as Jiaxing The vegetable wholesale trading market then flows to city-level wholesale markets such as Jiangqiao , and finally reaches vegetable market stalls one after another. The circulation route is very long. Fresh products must be picked in advance, refrigerated and transported. Regardless of their taste, each level must be "skinned" to make a profit, resulting in a huge price difference between production and sales. Wild group, can you solve it?

The second pain point is that the transportation of fresh products to other places takes a long time, and weight loss and spoilage all bring sales obstacles. For example, when apples are shipped from Aksu to Shanghai, the weight will be lost by more than 10 to 20 percent, not to mention a large proportion of spoilage. Can wild groups solve this kind of problem?

The third pain point is that considering the cost of express delivery, fresh products must be sold in boxes or packages. However, now that the family population structure is becoming more and more miniaturized, buying a big package will take a long time. Can wild groups solve this kind of problem?

Only if it can solve the pain points can wild groups find a way out. Otherwise, daily premium products and so on will serve as lessons from the past.

[Starting point of discussion: The so-called traditional enterprises start with products to find customers; the so-called Internet enterprises first circle people and then provide products/services according to the needs of these people]