For advertisers, monitoring advertising effects is the top priority to ensure the effectiveness of advertising. So, how do advertisers monitor advertising effectiveness?
How advertisers monitor advertising effectiveness
1. Set monitoring keywords
Generally speaking, although the advertising channels selected by enterprises are affected by various factors, there will be differences, but the audience can express themselves through different network channels. Their opinions may range from recognition to dissatisfaction to disdain at all to pertinent suggestions. To this end, advertising mainly wants to scientifically understand the audience's attitude and evaluation of advertising on major online platforms, so it needs to monitor the entire network.
The traditional manual collection method in the past can no longer meet the demand. On the one hand, the speed of information update and dissemination is fast, and on the other hand, there are many platforms for information generation. At this stage, the most effective solution is to cooperate with some public opinion monitoring companies, such as Shida Technology. Its products can conduct 24-hour real-time monitoring of public opinions on the entire network by setting monitoring keywords. Once the keywords are triggered, the opinions published by the audience will be All public comments can be collected and analyzed, and the information of concern can be seen at a glance.
2. Set up a monitoring platform
Due to the different preferences of consumers in different industries and the different positioning attributes of various information generation platforms, the platforms for gathering public opinions will also be different. For example, consumers in the automobile industry may be accustomed to publishing information on platforms such as autohome , Bitauto, portal car channels, automobile complaint network , etc., while consumers in the real estate industry may tend to publish information on China Real Estate Network, China Industry Federation, Publish information on Weibo and other platforms, therefore targeting different industries For enterprises, if they want to accurately understand their audience's attitude and evaluation of their own advertising, they need to use the targeted monitoring services of public opinion monitoring companies and set up key monitoring platforms to accurately, quickly and comprehensively understand the audience's opinions on these platforms. Remarks that express approval, dissatisfaction, or are not optimistic at all, or give pertinent suggestions.
3. Set the monitoring period
In addition, the public opinion monitoring company's services also have period monitoring functions. In other words, it not only helps advertisers understand the current audience's attitude and evaluation of advertising in real time, but also helps advertisers understand past history. attitudes and evaluations, thereby helping companies evaluate the advertising effects of different channels and different periods.
The free trial entrance to Shida Technology’s public opinion monitoring service can be obtained by clicking on the “blue letter” below.
