has been focusing on the research of new media applications in the past few days. Domestic new media can be said to be in full bloom. I think the overseas new media is the same. How to make good use of new media matrix broadcasting, I think every foreign trade person in charge must study it well. Use it well.
1, overall design, overseas new media operation general planning. As new media marketing must do an overall planning and design, so that it can be designed from the source to ensure that the intermediate process can be executed smoothly. Therefore, foreign trade leaders need to do a good job in overall planning and design, including specific implementation plans, evaluation standards, assessment standards, incentive standards, etc. Only by strictly planning and carefully implementing the work as a whole can we achieve twice the result with half the effort. Nowadays, many foreign trade companies follow what others say, so don’t blindly follow the trend or worship them. Since you want to do something, you need to make an overall plan and a step-by-step implementation plan.
2. Professional output of valuable things. Now that the overall plan is completed in the first step, it is necessary to implement it step by step according to the plan. After all, customers need to see something of value, and value needs to meet customer pain points, and it needs to be designed and produced based on market needs. This requires joint review by operations + foreign trade business, so that the output videos and articles can be valuable and meaningful. This is not easy. Many companies have always reflected their industry status, advantages, and cost-effectiveness. In fact, what does this have to do with customers? What matters is what do customers want to know? What do we output? What are the customer pain points? We will introduce you there.
3. Continuous improvement and enhancement through big data. Only by constantly understanding marketing effects through big data can we continuously adjust our ideas and methods. Each new media has its own unique algorithm calculation method, which requires us to study data. The traditional way of playing is just to look at the general effect. Now it must be accurate to daily traffic analysis, average spending, real and effective customer visits, and even statistics on the completion rate. Only when the analysis is in place can we ensure that money is not wasted.
