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Source: MarsBit
Original title: Web3 localization path in China (Part 1)
The current Chinese Web3 user group
Let’s start with China’s Web3 users. According to my observation, the current "Web3 end users" in China can be divided into the following categories:
1, digital currency players
2, Shuzang players
3, ignorant young people
Digital currency players are the most experienced group of leeks. They have come from several I started speculating on big cakes and concubines a few years ago. At the same time, I have been harvested by many emerging public chains, and I may have made money from them. They are familiar with the development history of major public chains and follow the ups and downs of the encryption industry. Maybe some can also detail the advantages, disadvantages and technical details of public chains. They don't care at all whether Web3 can be implemented, or what Web3 is. It's just that Web3 and cryptocurrency have recently intersected, and they were forced to get involved in the discussion of Web3. They are old leeks who have been sick for a long time. They vote with coins, select projects, and supervise the work of project parties. You ask them if they use their own projects? Maybe they don’t know how to use the product.
Shuzang players are a bunch of gambling dogs. They neither understand decentralization, nor digital currency, nor blockchain. The only thing they have in common with digital currency players is that they also use currency (RMB) to vote, select projects (Shu Zang Platform), and supervise the work of project parties (Shu Zang Platform’s Operations Director). Do you ask them if they like the item they bought? If it goes up, the platform is his adoptive father; if it goes down, the platform is his grandson. This group of people is mainly students from colleges and universities. They are about to graduate but cannot find a satisfactory job, or they have little experience and do not understand the risks. They speculate on Shuzang as futures , patching things together and adding leverage to do it. To them, Web3 and Metaverse are just another name for digital collections. If you tell him about Web3, he will ask you whether a certain series on a certain platform can still be released; if you tell him about Metaverse, he will ask you. Which station's metaverse has a way to make money?
Ignorant young people are a group of silly people with pink bubbles. The decentralization in their minds is the democratic discussion in the school club, and the DAO in their mouth is a free club that does not seek profit and relies solely on interests and moods. They long for unlimited freedom, even if they don't know exactly what freedom they want, what they want to achieve, what it means, and what price they are willing to pay. Their Web3 is more like a kind of performance art or a social experiment, where hormones are released from nowhere and overflow through the gaps in the mask. They have no point of view or purpose of their own. You want to ask them what is the difference between DAO and society? They hemmed and hawed about a lot of correct definitions, but they couldn't seem to convince you why they needed to build a DAO.
Middle-aged people do not believe that Web3 can improve business efficiency, let alone that it can be implemented in China. Young people's expectations for Web3 are too unrealistic. In this still too trendy circle in China, there are speculators and dreamers, but there are no real paying users, the kind of ordinary users who really pay for the product experience. Will
Web3 be a commercial success?
People can easily attribute the lack of real users to the fact that the public chain technology experience is not good enough, the policy is not clear, or the user's mental education is not enough. It is easy to pass the blame, but from the underlying logic, how can ordinary users accept it? For a new technology, new model or new concept to achieve commercial success among ordinary users, instead of becoming a pseudo-demand, it must meet at least one of the following three characteristics:
1, improve efficiency
2, reduce costs
3, and improve The advantages of user experience
Web3 have been preached countless times. In the past 300 years, the technology that created an era can be summed up in one word, and the changes it brought to society. The big technological revolution is steam engine , electricity, computer - production efficiency; the small technological revolution is the mobile Internet - convenience.If you were asked to sum up the changes that Web3 can bring to business society in one word, what would that word be? I think the word is " confirms ".
The ownership of items is an extremely important mechanism that has been established before humans appeared. This mechanism is the foundation of the formation of human society. If there was no ownership of objects, humans would not form tribes in order to compete with wild beasts or other humans for food, nor would they form language or evolve into humans. Private ownership of items is a step up from ownership and is the cornerstone of capitalism. Today, as the ancestors of the next hundreds of thousands of years of human development, we stand at an important historical turning point.
For the first time in nearly 50 years, we have digital assets. So far, we have followed the ownership rules for physical assets to deal with digital assets, and have not conducted in-depth discussions on the ownership of digital assets based on their characteristics, nor have we made sufficient technical preparations for digital asset ownership. Even in a certain In some cases, information asymmetry is used to deprive weaker parties of the right to claim ownership of digital assets. Web3 will be our answer to the question of ownership of digital assets for the first time in human history.
Therefore, if we want to judge whether Web3 as a new thing can achieve commercial success, we must evaluate whether "digital asset confirmation" can meet one of the above three characteristics:
- improve efficiency. We ask another similar question, can law improve the efficiency of social operation? cannot. The law exists to give justice to the weak. Confirmation of rights itself is a matter of fairness, so it cannot improve business efficiency.
- reduces costs. Confirming rights can reduce friction costs, reduce rights protection costs, and reduce the overall operating costs of society. For every consumer and business, savings in the cost of handling disputes and maintaining records can theoretically reduce costs.
- improves user experience. For some people who did not grow up in a mobile Internet environment, the theft of mobile wallets and the intangibility of digital assets are the fundamental reasons why they are unwilling to accept full digitalization. Confirming authority can improve their experience of recognizing digital assets.
"Confirmation of rights" accounts for 2 of the 3 conditions for commercial success, and it is possible to achieve success in commercialization. The next question is, how should Web3 be implemented, and in which scenarios should it be implemented first?
Nowadays, a lot of energy is invested in expanding the area covered by the public chain's impossible triangle (high performance, security, decentralization). In fact, we can never get a perfect public chain. The reason why the impossible triangle is impossible is that it is a logical proposition and cannot be broken. Even if the technology is improved, it will only be tinkering with the triangle, allowing the sacrifice of one corner to gain more benefits from the other corner, and it is impossible to completely ignore the Impossible Triangle. For example, if you sacrifice 1% of decentralization, you could only get 1% performance improvement in the past, but now you can get 3% performance improvement after spending a lot of effort.
but so what? As long as you still need decentralization, you will inevitably face choices that require loss of performance, and it will definitely be impossible to compete with centralized networks in terms of performance. History tells us that the reason why society can develop is because there are specializations in arts and division of labor in various industries. Instead of trying to build a universal public chain, it is better to let what should be centralized become centralized and what should be decentralized become decentralized. Being strong in everything means being strong in nothing. Letting the Web3 network and the Web2 network exist at the same time, and each performing their respective duties, is the way to realize the metaverse as soon as possible.
Another localization difficulty of Web3
In addition to commercial feasibility, another "difficulty" that people are generally worried about in the implementation of Web3 in China is policy and national conditions. Those who raise this concern all believe that currency issuance and anarchy-like comprehensive decentralization are essential elements of Web3. They call themselves "Web3 Native".
So, does the "coin" issued by Web3 necessarily have monetary attributes? Not really. The function of Web3's "coin" is to circulate on the public chain, and the records generated by the circulation can more conveniently confirm the ownership of digital assets.After we agree with the concept mentioned above of "let what should be centralized be centralized, and what should be decentralized should be decentralized", the "coin" of the Web3 public chain will not spread its scope of application to Go to areas that “should not be decentralized”. For example, as a circulation token required for storage, FIL is like points in the FIL system (intelligent, decentralized, points that can leave traces when circulated). You would not expect it to be directly exchanged for value with a bag of rice. . The appeal of
"Web3 Native" is anti-human. They want decentralization, use random consensus and passion to build organizations to solve problems, and even deliberately do not set organizational goals when establishing the organization. It's like throwing rocks in the air in the hope that one will hit a bird for dinner. They also wanted to take the power of coinage out of the hands of the powerful and use pure supply and demand to determine whether an item could serve as money and determine its value. However, this attempt has never been realized for a long time in thousands of years of human civilization, and it will not change due to any technology. The decisive factor in economic relations has never been technology, but the eternal human nature. Most of the colors of the anarchic era in history were dark. Human beings are genetically wired to follow the herd, and only a small number of people can restrain the genetic impulse to follow the herd. Anarchism cannot spread to large groups of people.
In fact, the real change that Web3 wants to bring to the world is not to repeat the mistakes of anarchic idealism and let people's original and simple wishes be realized again and then fail again due to the inertia of human nature, but to fill the existing social and economic gaps. The rules do not take adequate care of the loopholes of digital assets. BUIDL Web3 should not be a matter of tearing down and rebuilding, but should be the icing on the cake and adding bricks and mortar.
Web3’s China localization blueprint
I am a firm supporter of Web3 localization and industrialization. Web3 must generate commercial value and produce simple and direct effects that can affect consumers or producers. I believe that the localization path of Web3 in China will be as follows:
1, the public chain will become the infrastructure, the public chain operation team will adopt a license system, the public chain verification node will adopt a registration system, and the wallet will adopt a real-name system. There may be multiple public chains, referring to the operation methods of the three major operators.
2, domestic public chains will establish a cross-chain mechanism with overseas public chains, and the cross-chain bridge will be nationalized.
3. The public chain "coin" will establish a controllable mining mechanism to encourage nodes to participate in accounting. At the same time, it can be issued as the assets on the chain increase to prevent deflation.
4. The public chain will not be fully used at the application level, and the Web2 network will be used extensively. Only situations that require confirmation of rights and allocation of value will be uploaded to the public chain.
5, the key difficulty of consumer-level applications combined with Web3 will be to use a more appropriate and intelligent way to record and reward the results of participants' contributions and the digital assets generated. Web2's Internet strategy can still be used for reference, but product thinking is very important, and operational thinking is even more important. One operation is not another operation. You cannot just use the linear logic of AARRR to think about problems. You must innovate at the level of economics and game theory.
In fact, in the corners ignored by "several players in the village" and "overseas Web3 Native", some Web3 ecology with government background and high possibility of landing in the local area are working hard in a low-key manner. For an ecosystem to involve more people, it needs tools that are easy to use and develop to support a variety of application scenarios. I plan to adhere to this criterion to explore more domestic public chain ecosystems and explore the feasible Chinese Web3.
author WeChat: DanColumbia
editor in charge: Kate
