In recent years, new energy vehicles have become the key development direction of major auto companies. Great Wall Huaguan also launched its first new energy vehicle-Qiantu K50 on August 8 last year. However, the price of 686,800 yuan makes it only sell 59 cars a year.
When it comes to Great Wall China Crown, many people naturally associate it with Great Wall Motors. In fact, the two companies have nothing to do with each other. The common point is that the company names all have the word "Great Wall" and they all produce cars. However, the status quo of the two companies is very different.
According to the data, Great Wall Huaguan’s original main business was car design, and then it was transformed into a company engaged in the production and sales of new energy vehicles, and the future K50 was launched by it. The first product. The body is made of aluminum alloy frame and carbon fiber materials. In terms of body size, the length/width/height are 4628/2064/1254mm respectively, and the wheelbase reaches 2650mm. As a pure electric vehicle, the future K50 is driven by two electric motors, with an acceleration of 4.6 seconds from 100 kilometers, a cruising range of 300 kilometers, and a maximum speed of close to 200km/h.
From the design point of view, this is a very supercar style product. However, since its release on August 8 last year to the end of last year, the data shows that the future K50 is only sold 59 vehicles (data source: National Riding Federation). Previously, according to Lu Qun, chairman of Great Wall Huaguan and founder of Qiantu Motor, Qiantu Motor raised a total of 3 billion yuan through equity and debt financing, but it has already spent more than 2 billion yuan. More than 2 billion pointed out that only 59 vehicles were sold in exchange. Why?
From the point of view of Volkswagen, the market positioning of this car has a big problem! The price of Qiantu K50 is as high as 754,300, and the price after subsidy has reached 686,800 yuan. There are too many luxury cars to choose from in this price range, and Qiantu is completely uncompetitive. Even so, Qiantu Automobile still persistently launched its second product K20, another two-door coupe......
Although Qiantu Automobile Chairman Lu Qun said in an interview, "59 of this I don’t know where the data comes from. The real sales data is definitely better than this, and better than I expected.” But in the end, a specific number was not given.
Recently, some media visited the Suzhou production base of Qiantu Motors and found that the production workshop was even empty. Some employees said that the production line had started "four rests and three holidays", but the experience store employees He told reporters that "the output of Qiantu Automobile last year was 5,000".
