According to media reports, Douyin has begun to try to launch instant delivery services for food and beverages. This function is currently called "group purchase delivery".
Judging from the actual experience, users can select the desired products in stores that support this service, then fill in the address and pay for the order. The packaging and delivery fees will be automatically calculated into the final payment amount. In addition, Douyin also supports regular services such as "number protection" and "customized delivery time", as well as discounts in the form of coupons, instant payment discounts on Douyin, etc.
Recently, reporters found on Douyin that a new function of "group purchase and delivery" appeared on the homepages of some catering stores. After clicking in and filling in the address, you can directly place an order for delivery.
However, unlike merchants who build their own takeout mini-programs or connect to third-party takeout mini-programs, this function is provided by Douyin. This is also the first time that Douyin has officially entered the catering delivery service.
html On July 15, the relevant person in charge of Douyin Life Service responded to The Paper reporter: Douyin Life Service is carrying out activities to help merchants recover in some cities. Taking into account the actual needs of merchants and users, and in order to better ensure user experience, To aid economic recovery, the platform is trying to open the delivery service of group purchase goods for some merchants with urgent needs. The project is currently still in the exploratory stage.
Screenshot of Douyin's "Group Purchase and Delivery" service
People close to Douyin told reporters that Douyin does not yet have its own delivery team and still needs to rely on merchants to contact riders for delivery. Therefore, it is in the initial stage, but there will be great potential in the future. Expansion capacity.
Previously, Douyin had signaled that it was about to enter the food delivery market, but it had publicly denied it many times. In October last year, it was revealed that Douyin would establish a " Xindong Takeaway " team. At that time, the relevant person in charge of Douyin told The Paper that there was currently no business plan related to takeout, and there was no investment or agency information related to "Xindong Takeaway". true.
In March 2020, Douyin short video launched a new function "Douyin Group Buying". The emergence of this function allows users to order food, group purchases, and takeout online through Douyin, and directly realize watching videos, purchasing, and paying online. , the scene of offline express delivery to your home. After
, Douyin launched "Xindong Restaurant", which is the first domestic food list based on short videos. Douyin users can nominate restaurants to participate in the selection by taking real-life videos and posting the restaurant's location and event topics, and then the "scan QR code to order" function will be launched. Users can scan the QR code on the table through the Douyin App to jump to the ordering page in the Douyin App. Since these businesses are very similar to the Meituan business, industry insiders have speculated that Douyin will enter the food delivery business.
takeout business has become a new "battlefield" for major Internet companies. On June 17, according to Bloomberg , JD.com Retail CEO Xin Lijun said in an interview that JD.com has considered entering the takeout business. "As for when to start, it depends on our capabilities and when we can build a talent team." In the
interview, Xin Lijun did not elaborate on the takeout plan, but said that its subsidiary Dada has strong intra-city delivery ability. This also means that JD.com will also compete head-on with Alibaba and Meituan.
Why are major manufacturers trying to get into takeout? Panhe Lin, co-director and researcher of the Digital Economy and Financial Innovation Research Center of the International Joint Business School of Zhejiang University, told reporters that localized services will be the focus of competition for future e-commerce platforms, because in fact, 80% of online demands can now be processed through Solved by localization. For example, e-commerce has always been considered a long-distance delivery process. However, if it anticipates user demand, e-commerce can place goods in local front-end warehouses. In this way, e-commerce is actually a local business rather than long-distance delivery. Serve.
In addition, there are many untapped needs, such as localized home appliance repair, water and electricity repair, and house repair. Many repair and installation services are bundled, and these technicians are available nearby.
"In current Internet life, we emphasize the one-hour living circle, and even emphasize that we can meet all needs without going out. Therefore, when major Internet companies enter the field of food delivery, they use food delivery as a springboard to prepare to enter the field of localized service platforms. Currently, This market is still in the stage of staking, and no one wants to miss it,ā said Pan Helin.
(The Paper, China News Weekly)
Editor: Zhao Shanshan
