Since TSMC announced the development of the 1.4nm process, the size of the transistor has approached the physical limit, and the chip is about to enter a bottleneck period. Even people who are not in the technology circle have felt this, and that is the increasing discussion about the "excessive performance" of mobile phones.
Are Apple’s A-series chips powerful? It is indeed powerful, but according to data released by Agron Technology, and Apple already have more than 1 billion active users, and there are more than 1.65 billion active Apple devices worldwide. However, under the huge size, there are negative voices that are increasingly difficult to cover up, such as "Apple is difficult to use and inconvenient", "Does anyone find the iPhone particularly difficult to use?" "Why do I think the iPhone is difficult to use?" etc. , in Zhihu , can be seen everywhere on any platform.
The pain point for users is no longer the contradiction of insufficient chip performance, but the real contradiction in "usage experience". In terms of solving users' pain points, users of Apple, Samsung or Huawei all agree that Xiaomi is the best at listening to users' voices and implementing it personally. Users describe it as: "MIUI is really It is a good system tailor-made for the Chinese people."
The SOC-level chips currently on the market include Apple's A-series chips, Huawei's Kirin chip , and Samsung's Exynos chips. Although it has its own characteristics, the performance is almost the same. This is due to the chip falling into a bottleneck period.
But compared to Apple's "lying flat", Xiaomi is obviously more youthful and energetic. In recent years, it has continued to conduct self-research. Since the SOC chip has fallen into a bottleneck, it will develop new plug-in chips to fill the gaps in the industry. For example, ThePaper C1 for imaging, ThePaper P1 and ThePaper G1 for charging and battery life, etc.
How to evaluate Xiaomi, even as an insider, it is actually difficult to decide. Why don’t we just quote Yang Ma’s evaluation. Just before the release of the Xiaomi 12S series, Yangma published an article for Xiaomi and evaluated it as: "Opening a new era of mobile imaging." The weight of this sentence is undoubtedly very high.
In addition to Xiaomi's own profound imaging capabilities, there is also the full participation of and Leica . I think that Xiaomi can receive such a high evaluation this time because it is in the right direction. Internally, the chip is stuck in a bottleneck, and externally there is a chip ban imposed by the United States, so it is even more important to actively research and develop and try to make breakthroughs in multiple directions instead of just waiting for death.
It is clear that Xiaomi is on the right track. Not only has it received positive reviews from Yangma, but it is also highly sought after by consumers in the market. The price of the Xiaomi Mi 12S Ultra has recently been higher than that of Apple, and demand is still in short supply abroad.
