[ mobile China news] On July 15, Xiaomi India announced that the position of president of the company will be held by chief operating officer Murali krishnan B, who will be mainly responsible for the daily operations and services of Xiaomi India. , public affairs and strategic projects. In addition, this appointment will officially take effect on August 1, 2022.
Xiaomi mobile phone
It is reported that this is not the first leadership change of Xiaomi in India. As early as June 3 this year, Xiaomi India announced adjustments to the company’s organization. The general manager of Xiaomi India will be Xie Ziyang, the former general manager of Xiaomi Indonesia, while Anuj Sharma will rejoin Xiaomi India as chief marketing officer of Xiaomi India.
Xiaomi replaces its head of India
As the starting point of Xiaomi's international development, India is currently Xiaomi's largest overseas market. However, due to various factors, Xiaomi's development in India faces many difficulties. Previous data showed that Xiaomi’s Indian smartphone market share reached 23.2% in the first quarter of this year, but compared with the same period last year, shipments fell by 18.2%. In addition, Xiaomi's competitors are also rapidly closing the gap with Xiaomi, which is not good news for Xiaomi. Under this circumstance, Xiaomi changed the person in charge again, most likely to seek new development opportunities.
As a highly popular mobile phone manufacturer, Xiaomi has always enjoyed good market visibility in China. Not long ago, Xiaomi cooperated with and Leica to launch three new 12S series phones, which brought a new round of popularity to Xiaomi. In the Hong Kong market, some consumers are willing to buy them at a price that is nearly 1,000 yuan more than the original price. After changing the person in charge, Xiaomi may take new measures to further explore the Indian market to gain a more stable share of the Indian mobile phone market.
