Any lock in the world has a key to it. Customer cultivation, why many people do not do well and do not have the key to unlock the door. So, what is the core key in a lawyer’s client cultivation system? 1. Digitization that can be digitized is like letting me tell you that I work

Any lock in the world has a key to open it. Customer cultivation, why many people do not do well and do not have the key to unlock the door.

So, what is the core key in a lawyer’s client cultivation system?

1. Digitization that can be digitized

For example, let me tell you that I work as a customer development consultant for a lawyer and charge 1 million in legal fees for one event.

After listening to this, you seem to feel that you are making a million a day, and there is nothing special about it. You may even question whether what I said is true?

Then if I tell you, our collection was 1,280,000 yuan. That afternoon, for To achieve this goal, we planned a month before and after, and used two company operation legal lectures in the middle to iterate the results. Let me ask: How do you feel at this time?

Obviously, the latter will make you feel, It’s more real, because you will be specific to a certain number. You can also see this from the news, because the news is generally very rigorous, and a lot of content will strive to be expressed with clear numbers...

Now content is king. In this era, the more involuted the legal industry is, the greater the role of content marketing will be. The biggest advantage of content marketing is that customers don’t have any sense of “marketing” and they don’t feel that you are doing marketing. What they feel is your ability as a legal expert. You kill three birds with one stone, be famous and profitable, and more importantly, your own knowledge is also will be promoted.

2. What can be concrete? Why do we say that what can be concrete should be as concrete as possible? It is because when the user is prompted to buy, it is substituted by the picture she imagined after purchasing in her mind...

is like, you The moment you buy whitening skin care products, you start to imagine that your skin will be ten degrees whiter after using it. Then it will naturally be activated. Use concrete descriptions to activate the user's desire, thereby conveying to the user a feeling. Very strong perception...

3. Can be scenario-based

Why is copywriting so lethal? This requires you to be able to use copywriting to reach your precise target users every day from opening their eyes to going to bed at night. You may use Every high-frequency scene of your product should be described so that users can be more easily immersed in it...

is like when you read a novel and see the scene of eating in the text:

"Puckered her lips and swallowed"

"Picked up a piece, Dongpo Roast Pork"

"The red and shiny meat touched the tongue"

"The moment it touched the plate, the meat trembled. Shaking the QQ bullets tremblingly "

" Sprinkled with a handful of green onions, this long-awaited truffle fish dish suddenly became delicious... "

As soon as you read it, the text will automatically pry open your brain's thoughts about it. The perception of the scene...

So, when you are describing a scene, essentially, the more sensory elements you capture the other person... the more you can capture the other person's attention.

Just like why do most people around you like to read novels? Now, let’s recall, before there were short videos, were there many people reading novels with flashlights in the middle of the night, even without paying attention... …Seeing it in the middle of the night, I simply couldn’t stop.

So, soul torture, why is this?

Because words stimulate his imagination, when you are addicted, you have planted some images of characters and space for imagination in your heart, such as: