Recently, FITURE Magic Mirror officially launched the new smart fitness mirror Magic Mirror 3 series, which has undergone comprehensive iterative upgrades in terms of mirror design, AI technology, course design, and audio-visual experience. Currently, the prices of multiple products in this series range from 2,799 yuan to 6,999 yuan, which can fully meet the home exercise needs of different types of consumers.
A reporter from Beijing Youth Daily noticed that there are currently many brands of smart fitness mirror products on the market, with prices ranging from several thousand yuan to nearly 10,000 yuan. Data from the authoritative organization IDC shows that China’s smart sports and fitness market has a compound growth rate of over 40% in the past five years, and annual product shipments will reach millions of units. Under this trend, this “platinum track” has now attracted the active deployment of many giant companies from the sports health equipment and Internet technology industries.
According to reports, as the latest generation products of "FITURE Mirror", "FITURE Mirror 3" and "FITURE Mirror 3Plus" have undergone comprehensive iterative upgrades in terms of mirror design, AI technology, course design, and audio-visual experience.
Different from previous products, the two new products Magic Mirror 3 and Magic Mirror 3Plus use a 43-inch 4K ultra-high-definition translucent large screen, which has dual functions of mirror and display, supports 1.07 billion color display, and uses low blue light eye protection technology. Users can focus more while exercising and their eyes are more comfortable. In addition, FITURE has independently developed iClear Display display lamination technology, which can eliminate user-generated ghosting in all aspects, make the mirror action display smoother, and greatly improve the screen viewing angle. Currently, both new products are equipped with FITURE's self-developed new motion analysis engine "FITURE Motion Engine 2.0", which uses a new generation NPU processor and can identify up to 33 skeletal points. Compared with the previous generation products, the two new products of
are the first in China to realize AI interaction in two-person exercise scenarios by virtue of the upgrade of the sports analysis engine. The adapted course content can realize online interactions such as "two-person fat-burning HIIT, friend PK challenge" and so on. Scenario application. In addition, FITURE Magic Mirror 3Plus is also equipped with a customized Harman Kardon audio system. While users can obtain surround sound effects, they can also get more benefits during sports training through the various light and shadow effects brought by sports ambient lights. Multi-immersive experience.
In terms of FITURE's more prominent course content, FITURE has now provided users with more than 3,000 courses in 16 categories, covering more than 100 sports topics, including HIIT, strength shaping, yoga, Pilates, and aerobic dance. , etc., can fully meet the sports needs of consumers of all ages with different goals and interests.
For FITURE, simple hardware acquisition is not the main purpose. Subsequent course content and community services around paid members are the focus of its commercialization, and content differentiation is the key to maintaining members. At present, with a content team of 100 people including dozens of the industry's top "FITURE FORCE All-Star Coaches" who have exclusively signed contracts, sports science experts, and senior film and television and music producers, FITURE has completed HIIT, strength shaping, yoga, and Practical training. We have produced more than 3,000 courses in 16 categories, including lifting, aerobic dance, etc., and launched more than 100 sports topics to fully meet the sports needs of consumers of all ages with different goals and interests, from teenagers to middle-aged and elderly people. It is also the largest online self-made fitness course content library in China.
According to the "2021 China Sports and Fitness Industry Report" released by Fastdata Jishu, home fitness has become an important sports scene, and consumer spending on home smart fitness equipment has a year-on-year growth rate of 32.9%. Despite this, compared with foreign countries, there is still a huge blank market for domestic fitness. Especially in the post-epidemic era, the concept of big health affects more exercise beginners, and they will become the main driving force to promote the fitness market.
text/intern reporter Wang Siqi
text/Beijing Youth Daily reporter Wen Jing
editor/Tian Tian
