“Toutiao’s pursuit of traffic has become the magic finger of pirated booksellers.” On July 6, Dangdang shouted to ByteDance and Chairman Zhang Yiming from a distance, but received no response from the other party. In the past six days, Dangdang has posted five more Weibo posts ab

"Toutiao's pursuit of traffic has become the magic finger of pirated booksellers." On July 6, Dangdang shouted to ByteDance and chairman Zhang Yiming from a distance, but received no response from the other party. In the past six days, Dangdang has posted five more Weibo posts about combating piracy and respecting copyright, and fewer and fewer netizens have participated in the comments.

In recent days, new Huanghe reporters have discovered that there are indeed merchants selling pirated books in Douyin and Toutiao. At the beginning of this year, Peking University Press took a pirated bookseller of Douyin and Douyin App operator Beijing Weibo Vision Technology Co., Ltd. to court at the same time.

Dangdang promoted Toutiao and Douyin twice in 6 days

On the evening of 12, Dangdang once again used the mouth of Zheng Yuanjie to promote Toutiao and Douyin. Dangdang posted on Weibo: "Fairy tale writer Zheng Yuanjie is the national anti-piracy ambassador. 'Fairy Tale' dad shouts headlines, Douyin: Don't give traffic to bad people! Pipilu , Lu Xixi, Shuke Beita, Big Bad Wolf Rock shouted together: We fight against piracy! "At the same time, they @ the National Anti-Pornography and Anti-Illegal Affairs Office and National Copyright Administration . 24 hours after it was posted on Weibo, 88 netizens commented.

html On the evening of July 6, when Dangdang posted a message to ByteDance on Weibo, it attracted a lot of attention. "Bytedance and respected Chairman Zhang Yiming: You are not good!... Dangdang has repeatedly found that pirated bookstores are very active in Toutiao and Douyin. Toutiao's pursuit of traffic has become the magic finger of pirated booksellers." Dangdang. "Dangdang has focused on promoting reading and selling books for more than 20 years. We hope not to be overwhelmed by pirated booksellers on headlines and Douyin," he said on Weibo. As of press time, this Weibo has received 299 comments and 726 forwards.

ByteDance has never responded. From July 7th to 9th, Dangdang posted on Weibo for three consecutive nights. First, "Thank you, Teacher Zheng Yuanjie of ' Fairy Tale King ', for speaking out together to combat piracy"; and then created the topic #hundreds of publishing houses unite to fight against piracy. And @ more than 30 publishing houses. Very few responded.

html On the afternoon of November 11, Dangdang posted another @26 experts and scholars including Fan Deng and Yi Zhongtian , attaching their previously public anti-piracy remarks, saying “scholars have a clear view: to curb piracy, platforms must be responsible and responsible” ". Soon some netizens discovered, "Many people like Aite are users and don't exist." New Huanghe reporters verified one by one and found that among the 26 people @@, 8 users did not exist.

On the evening of 12th, Dangdang issued its sixth anti-piracy Weibo post. This is Dangdang's relatively rare intensive vocal campaign against pirated books. Since 2014, Dangdang has posted a total of 10 "piracy"-related Weibo posts, 6 of which were posted within the past week.

The operator of Douyin was once accused of selling pirated books.

Dangdang’s challenge to ByteDance this time was a reference to pirated booksellers. The cause was the “Statement” issued by Huawei on July 6, which had nothing to do with Professor Chen Chunhua. Dangdang believes that this incident originated from pirated booksellers and individual self-media, who, in order to attract traffic for the sale of pirated books, repeatedly fabricated one or two articles into different versions with eye-catching or even vulgar titles.

html On July 6, Machinery Industry Press also issued a "Statement", "There are many articles and videos on the Internet that exaggerate and interpret Professor Chen Chunhua's interpretation and comments on Huawei. This kind of false information is used to attract traffic and sell pirated copies. "The book's behavior has caused mental distress, reputational damage and economic losses to Professor Chen Chunhua, Huawei Technologies Co., Ltd. and the Machinery Industry Press. Our company strongly condemns such behavior." One day later, the Machinery Industry Press The publisher removed the statement.

Many of Chen Chunhua's works were published by Machinery Industry Press, including "The Theory of Collaborative Symbiosis: Organizational Evolution and Practical Innovation", Chen Chunhua's Management Classic Series Package, etc.

Machinery Industry Press stated in a statement that it had filed a lawsuit with the Beijing Haidian District People's Court in November 2021 against the pirated booksellers (including self-media accounts) suspected of producing and disseminating the copy, and will continue to use legal means Rights protection.

In the past six months or so, the Machinery Industry Press has released videos on Douyin seven times to combat pirated books.In November 2021, Machinery Industry Press Huazhang Branch issued an anti-piracy statement for the book "Underlying Logic". At the same time, the anchor discovered that someone was selling the paperback version of "Underlying Logic" in the Douyin live broadcast room. The paper was blurry, but the publication The company has not published a paperback edition.

Currently, there are still merchants on Douyin selling the paperback version of "Underlying Logic" at a price of only 20% off the original book. On the afternoon of the 12th, the reporter asked the Machinery Industry Press for confirmation. The press stated that it had never published a paperback version of "Underlying Logic".

Judgment Document Network shows that Peking University Press Co., Ltd. found that the "Caiyun Study" store opened on the Douyin platform has been selling pirated books in large quantities for a long time. It believes that Weibo Company, as the operator of Douyin, is Piaoxiang Bookshop. Providing product display space, profiting from the activities involved, and helping Piaoxiang Bookstore publish promotional videos and links. Failure to fulfill the platform's review obligations constitutes aiding infringement, and shall bear joint and several liability for compensation. This claim was not supported by the court.

"Douyin has quickly closed hundreds of stores, and the probability of pirated books appearing has become smaller."

After Dangdang challenged Bytedance and became a pirated bookseller, ByteDance, Douyin and Toutiao did not respond publicly. New Huanghe reporters asked ByteDance and Douyin to verify the sales of pirated books on their platforms. As of press time, no reply has been received. On the 7th, public reports showed that the relevant person in charge of Douyin E-commerce stated that Douyin E-commerce has made platform governance a top priority since its establishment, and will continue to invest a lot of resources in the future to continuously improve the governance system and upgrade governance capabilities.

In the past few days, reporters have been watching Douyin and Toutiao and found that there are still many stores selling suspected pirated books. "It's a pity that the books that were in the library were thrown away and only cost 1.9 just to clear the inventory." On the evening of the 7th, books were being sold in Douyin's live broadcast room, with the words "genuine books" and "return within seven days without reason" prominently displayed. Click on the product " Shanhaijing " explained by the anchor. There are 1,154 negative reviews. Consumers think that the paper of the book is poor, the printing is unclear, and it has a peculiar smell.

"Inventory backlog", "Bookstore relocation", "Inventory clearance", "It's a shame to throw it away", "10 books for 10 yuan", "Find a book and type the title" are commonly used symbols in this type of Douyin live broadcast room. The background of the live broadcast is mostly the recording of the bookstore. Most of the books sold in videos and live broadcasts are best-sellers and children's books. The price of the live broadcast room is much lower than the price of the book. Books sold in live broadcast rooms such as

have records of moderate and negative reviews. The moderate and negative reviews mainly focus on "the paper is glaring, thin, wrinkled, and of poor quality; the font is small and has typos; the book content is deleted, the size is small, and the thickness is thin." Expand. Some consumers who gave negative reviews said they bought pirated books.

There are also many live broadcast rooms with the name "Sifufu", or with the word "Sifufu" prominently displayed in the live broadcast rooms. In March this year, Sisyphus bookstore issued a "statement", saying that it found that some online video platforms had video accounts under the banners of " Sisypheus " and "Sisypheus". Sisyphus Bookstore stated that this is not an official behavior of the bookstore and has never conducted a marketing campaign similar to "closing out of stock".

These live broadcast rooms have not existed for a long time. On July 7th and 8th, New Yellow River reporters discovered more than 10 Douyin live broadcast rooms suspected of selling pirated books. Five days later, 7 of the live broadcast rooms could no longer be found. Some users who still exist have cleared all their short video works.

On Douyin, a consumer gave the book "The Classic of Mountains and Seas" a moderate review. The consumer said she bought a copy at Wanda Sisyphus Bookstore and thought it was good, and found a set of books in the Douyin live broadcast room. It was so cheap that I couldn’t help but buy it. “It is indeed fundamentally different from what is sold in physical stores.” The consumer posted a comparison picture of books purchased from two places and believed that the paper, printing and binding of the books purchased on Douyin were all different.

Black Cat Complaints platform has 8 complaints about Douyin selling pirated books. In early July, a consumer claimed that he bought a pirated book on Douyin, and the merchant required him to delete negative reviews before returning the book. Another Xiaohongshu user also shared her experience of buying pirated books on Douyin. She found the platform and "chased after the non-complaining anchor, so she restricted his (anchor's) flow."

Buying pirated books on Douyin is not smooth. In March this year, a Douyin user posted a short video saying that he bought a copy of "The Circle Controversy" on Dangdang and Douyin and found that the colors of the two books were different. The user also posted a recording of ByteDance calling her to deal with the matter. She thought, "Douyin persuaded me to return the book. What about a three-for-one penalty for fakes? What about platform rules? What about consumer rights?" The official knew that this was a pirated book and acted as a lobbyist for the merchants. "

Douyin is aware that the platform sells pirated books. In December 2021, Douyin cooperated with the police to crack down on pirated books and seized more than 100,000 infringing books. Public reports show that in 2021, Douyin e-commerce launched the intellectual property protection platform, opening an exclusive channel for online rights protection for copyright holders. Douyin e-commerce received more than 10,000 infringement complaints throughout the year and deleted more than 48,000 infringing links.

So far, there are still many stores on the Douyin platform selling suspected pirated books, with sales exceeding 10,000.

html On the afternoon of 13th, Dangdang posted on Weibo again, with a huge change in attitude, "Believe in Toutiao and thank Director Zhang and his team." Dangdang said that after Dangdang sent a letter to ByteDance on July 6, " Half-month Talks about " subsequently reported that Douyin increased its efforts to protect genuine copies. Douyin quickly closed hundreds of stores, and the probability of pirated books appearing in searches became smaller. , Dangdang’s efforts have contributed to small progress on the big platform.

New Yellow River Client Reporter: Du Lin Editor: Sun Feifei