We have been emphasizing that if you want to play industrial products e-commerce, you must understand the rules of the e-commerce game. How can e-commerce stand out? Is it by throwing money? No, How much money did Alibaba have when it started? ?Why e-commerce can become a part of life is because all successful e-commerce brands have done one thing: close to the lives of the public.
Everyone understands that teachers are important, but the role of a teacher cannot occupy most of life. Industrial products e-commerce is like a teacher. The issues he talks about are very important, but not many can attract your attention. In traditional e-commerce, friends and family will come up with ways to attract you and accompany you. This is the difference between consumer goods and industrial products.
Picture source: Photo Network
So can industrial product e-commerce companies also become friends of corporate customers? Yes, it is possible. Of course, the decision-makers for every purchase of a company are also consumers in daily life, as well as corporate managers and purchasing decisions. Of course, consumers cannot avoid receiving information from various media. This information will definitely have an impact on their final decision-making. Therefore, the promotion strategy of industrial product e-commerce can start from the perspective of consumers to help customers identify products, services, and For enterprises, the purpose of this strategy is to first narrow the choices of customers. One opponent is always better than ten opponents. In particular, this strategy can effectively avoid price wars. The customer's perceived value increases, so there is less risk and complexity when making purchasing decisions.
In the intuitive impression, industrial products are far away from the lives of the public. If industrial product e-commerce companies need to stand out, they must bring industrial products into life, redefine and reinterpret the meaning of industrial products, and make them no longer " Leng Bingbing. ”
People’s clothing, food, housing, and transportation are actually not separated from industrial products. Why can’t industrial product e-commerce start from life? Every steel bar in the house, every square meter of cement, nails on the wall, and everything underfoot. Shoes are composed of various industrial raw materials and all have advanced manufacturing technology. Industrial product e-commerce companies need to create a concept for people. Industrial products are not just individual product components, a set of huge equipment, and a set of precision products. instruments and some rare raw materials. They are the construction of scientific and technological life and the basis for people's convenient life.
mro one-stop purchasing of industrial products, mro mall, freight logistics-Kunming Xinteng Trading
