We all know that , Apple, and are very profitable. It is precisely because of this that Chinese suppliers who joined , Apple, and have also made a lot of money. Many suppliers even rely on Apple's supply chain to survive, and once they leave Apple In the supply chain, companies may be in crisis of bankruptcy. This is why CCTV calls on domestic suppliers to get rid of their dependence on Apple as soon as possible. This is indeed the case, whether it is the previous OFILM, or the , Foxconn, , BOE, and Bao that still maintain cooperation. Germany, BYD , and Lixun Precision are all Apple's suppliers in China. This is because the profits Apple brings to them are very huge. It is inevitable that no one will get rid of such a God of Wealth. However, a Chinese company Supplier Compal Computer has recently been unable to tolerate Apple's profits and has officially announced its withdrawal from Apple's supply chain.
There is news that Compal, a major domestic OEM, will not accept orders from Apple. Whether it is Apple Watch or iPad, Compal will no longer continue to cooperate with Apple. At present, Compal has fulfilled its promise. The team serving Apple has been disbanded, and relevant personnel have been transferred to other product lines or business units. So why did Compal choose to do this? Isn't he afraid of offending Apple and not being able to survive? According to Compal’s official statement, Apple’s current profits are too low. This is not the first time the company has encountered such a dilemma of small profits. Compal’s gross profit margin has been hovering at 3% to 4% for a long time, while the sales of Apple mobile phones The gross profit margin is as high as 38%. From this we can easily see that it is obvious that Compal cannot make much money from it, so it has made the decision to withdraw from Apple's supply chain. So the question is, why does Apple give such a low profit? What is the unknown truth hidden behind it?
In fact, Compal’s withdrawal from Apple’s supply chain is the right choice. Firstly, it can develop the domestic industrial chain, and secondly, it can also enhance its ability to withstand risks. You cannot be fooled by Apple just for a small amount of money, not to mention that you don’t even have any small money now. If you have to make money, then it is even more important to withdraw from the Apple supply chain. Although many Chinese companies made their fortunes from Apple in the past, joining the Apple supply chain has undoubtedly become the dream of many Chinese OEM companies , and many Chinese companies have also gained benefits as a result. Huge growth opportunities, however, the formation of the Apple industry chain has brought about the crisis of being bound. Many suppliers regard Apple as an important customer, and most of the company's orders are prioritized for Apple, and some suppliers even Even if they don’t finish the orders, they have to finish Apple’s orders first. As a result, they have become hugely dependent on Apple. Just like what CCTV called for, if they don’t get rid of their dependence on Apple, then once Apple withdraws from China’s industrial chain , then these suppliers will not survive.
This is indeed the case. For example, OFILM is a good example. After Apple took the initiative to eliminate OFILM, OFILM also faced an unprecedented crisis. Fortunately, it successfully recovered the situation with advanced technology, but this also showed us the dependence on Apple. As for the consequences of the supply chain, I have to say that Compal did the right thing. Only by breaking away from Apple's supply chain can we get rid of this time bomb and truly usher in better development. What's more, the profit given by Apple is only 3 %, then if you don’t quit now, when will you wait? So why does Apple give such low profits? In fact, many people may not know that Apple has always had two suppliers. They choose two suppliers for all parts. For example, they choose BOE for screens, and they also choose and Samsung . The purpose is to prevent One of them has uncontrollable factors, and the second is to lower the price of one party to reduce product costs.
This is indeed the case. For example, the price Apple gives to BOE is completely different from the price it gives to Samsung. This is confidential data and cannot be disclosed. I believe the same is true for Compal, the supplier. The reason why Apple gives such a low price The profit is because he has another supplier as a base. As the saying goes, a bunch of eggs should not be put in one basket. This not only solves the risks that may be encountered in the future, but also successfully controls these suppliers. It has to be said that Apple is undoubtedly the best supply chain controller in the world. Perhaps this is the real secret of Apple’s world’s largest market value. Apple has always paid great attention to stimulating competition among suppliers. In this way, Apple You can get a lower price from it. Apple not only controls the price, but also the initiative. If I want to pull you, I will pull you. If I want to eliminate you, I will eliminate you. Many netizens said that in such an Apple supply chain, Compal's withdrawal is undoubtedly the most correct choice. What do you think for this? Welcome to leave a message in the comment area for discussion.
