Among them, 73% purchased goods on the OZON platform, 65% on Wildberries, 45% on AliExpress, and one-third on Yandex.Market.

As a cross-border e-commerce platform, we must always keep an eye on the latest changes in the market! The " cold war " between Western countries against Russia has not ended, and it even seems to be adding insult to injury. News about Russia has frequently been on hot searches, and Russia's attitude is still very tough.

Importantly, China-Russia economic and trade is currently not affected by any external factors, and various economic and trade projects are proceeding as scheduled. In such a general environment, many Chinese sellers have sensed business opportunities. With most Western countries cutting off economic ties with Russia, "Made in China" has also taken advantage of the trend to become popular in the Russian market. Feedback from important Russian e-commerce platforms According to the e-commerce data released, Russian consumers also particularly like Chinese products.

OZON and Wildberries have become the most popular shopping channels for Russians

According to research data, 92% of Russian surveyed users shopped on e-commerce platforms in the past three months. Among them, 73% purchased goods on the OZON platform, 65% on Wildberries, 45% on AliExpress, and one third (34%) purchased on Yandex.Market.

It was originally the COVID-19 epidemic that drove the transformation of Russian consumers into online consumption. Now most Western businesses have withdrawn from the Russian market, causing more people to shop online. Therefore, many Chinese sellers are also interested in these business opportunities and seize the opportunity to enter the market. , after all, making money depends on timing. Should we wait until the blue ocean market turns into a red ocean market before getting involved?

It is worth mentioning that the rise of OZON is intriguing. Previously, the loudest voices in the market were Wildberries and AliExpress, but the OZON platform is simply more attractive to Chinese sellers. This depends on many factors, the most important of which is the low threshold. It’s easy to get started, but if you want to place orders stably, you need excellent operational skills and methods. However, these skills are also required to operate any e-commerce platform.

The OZON platform better helps Chinese brands go global

The above data is certainly attractive, but it only makes many Chinese sellers who "don't take risks" feel excited. However, the current situation in Russia is very different.

The previously controversial logistics situation between China and Russia is now being further optimized and improved. Whether it is a freight forwarder in the market or a logistics provider on the platform, the timeliness and channels are constantly increasing to better help corporate sellers to export their brands overseas.

On June 10, 2022, the Heilongjiang Bridge connecting the border between China and Russia was officially opened. This opens up a new international transportation channel between the northeastern region of my country and the Russian Far East region. Previously, the port was effectively operational for only about 240 days a year. After the highway port is officially opened, the Heihe Port will achieve a real one-year operation. 365 days and four seasons.

At 14:00 on June 24, 2022, the first "Mianyang-Moscow" China-Europe freight train departed through the Horgos Railway Port in Xinjiang. Since then, the number of China-Europe freight train lines running through the Horgos Railway Port has increased to 64 .

On June 22, " Heilongjiang Daily " reported that in order to meet the needs of cross-border e-commerce and efficient transportation of various types of goods under different trade modes, freight charter flights from Harbin to Moscow have been increased to 7 flights per week. It is planned to operate three shifts every Tuesday, Thursday and Saturday, each shift can provide a payload of 30 tons. So far, the freight charter flights from Harbin to Moscow have increased to 7 flights per week.

slightly...

China and Russia have comprehensively assisted economic and trade and continuously improved the construction of logistics services. Preliminary results have been achieved so far. According to Harbin Customs statistics, In the first five months of 2022, Heilongjiang Province’s imports and exports to Russia 69.44 billion yuan, a year-on-year increase of 44.3%, and is just one of them. From the perspective of the overall environment, according to Chinese customs statistics, from January to May, the trade volume between China and Russia was US$65.81 billion, a year-on-year increase of 28.9%.Exports to Russia mainly include smartphones, industrial and special equipment, children's toys, shoes, cars, air conditioners and computers.

In summary, it is not difficult to see that the development of the OZON platform in the next few years will enter the development overtaking lane. Let us wait and see, and let us in a few years be glad that we have chosen the OZON platform today to prove your vision. And the effort is worth it.

text/Twelve Sisters

OZON official public account: Today’s cross-border e-commerce