For major mobile phone manufacturers, e-commerce channels have played an increasingly important role in the past few years.
Especially in the past two years, the proportion of e-commerce channels in overall smartphone shipments has continued to rise. Major mobile phone giants have also continued to develop e-commerce channels. As the most representative e-commerce month in the first half of the year, June is often It represents the development status and prospects of major brands in e-commerce channels.
Today, we will briefly take a look at the top 20 best-selling mobile phones in June. In short, they are: Five Apple models are on the list, beating domestic flagships in the face, Xiaomi is still the mainstay.
Apple - quality first, flagship is king
If we only look at the number of models on the list, Apple only has five models, ranking second, but judging from the positioning of the models on the list, Apple is undoubtedly the strongest king. , a typical example of quality first and flagship as king.
Specifically, Apple's models on the list are the first-placed iPhone 13, with sales of 1.979 million units; the third-placed iPhone 13 Pro, with sales of 283,000 units; and the fourth-placed iPhone 13 Pro Max, with sales of 26.5 10,000 units; the fifth-placed iPhone 12, with sales of 231,000 units; the twelfth-placed iPhone 11, with sales of 135,000 units.
Representative model - iPhone 13
iPhone 13 is the only acute model with sales exceeding one million, even close to 2 million. This is not surprising. You must know that iPhone 13 has occupied the top spot in the single product sales list since its release, and it was once Achieving monthly sales of 2 million units, it is currently the best-selling and most popular mobile phone in the world.
iPhone 13 is currently the smartphone with the second longest battery life in Apple’s camp, second only to the iPhone 13 Pro Max. The blessing of the A15 Bionic processor and the iOS 15 mobile operating system will enable it to be used smoothly, stably and without lag in the next five to six years. ; Dual new 12-megapixel sensors ensure that the iPhone 13 is excellent at taking photos and videos, and is currently the best dual-camera phone in the world.
In addition, iPhone 13 is IP68 waterproof and uses an exclusive super ceramic crystal panel. It is available in 128G, 256G, and 512G. The current price has dropped to an all-time low.
Xiaomi - precise positioning, comprehensive coverage
From a quantitative perspective, Xiaomi has become the brand with the most models on the list with 9 mobile phones, but this does not mean that Xiaomi only has a quantitative advantage. From the perspective of the models on the list, both It includes high-end digital flagships, as well as various types of mid- to low-end executions, with typical precise positioning and comprehensive coverage.
Specifically, Xiaomi’s models on the list are the second-place Redmi K50, with sales of 320,000 units; the sixth-place Redmi K50 Pro, with sales of 198,000 units; and the seventh-place Xiaomi Mi 12X, with sales of 183,000 units. units; the eighth-placed Redmi 9A, sold 181,000 units; the ninth-placed Redmi 9A, sold 181,000 units; the tenth-placed Redmi Note11, sold 143,000 units; the eleventh-placed Redmi K40S, with sales of 140,000 units; Mi 11 Ultra, which ranked 17th, sold 108,000 units; Redmi Note11 Pro, which ranked 18th, sold 102,000 units; Redmi Note 11T Pro, which ranked 20th , sales volume was 100,000 units.
Representative model - Redmi K50
Redmi K50 is a mid-range model, but it is also the best-selling smartphone in the entire Android camp. It is the most comprehensive and sincere product among products in the same price range.
MediaTek Dimensity 8100 eight-core processor, although I can’t say it is the most powerful Android processor, it is definitely the ace processor of mid-range mobile phones. While ensuring sufficient extreme performance, the power consumption is also extremely high, plus With VC liquid cooling and 7-layer graphite heat dissipation, there is no heating problem when playing games for a long time.
Samsung 2K direct screen, 5500mAh battery, supports 67W fast charging, not only brings excellent screen look and feel, but also ranks among the best in battery life among all Android phones; coupled with X-axis linear motors and dual Dolby stereo speakers, It supports Bluetooth 5.3 and infrared remote control functions, which can basically meet our various daily needs.
Redmi K50 is slightly lacking in imaging. It is equipped with a 48MP Sony IMX582 main camera on the rear, supports OIS optical image stabilization , is equipped with an 8MP ultra-wide-angle + 2MP macro lens, and a 20MP Sony IMX596 centered hole-punching lens. It can only be said to meet daily needs. Photography needs.
Representative model - Xiaomi 11 Ultra
Another one is Xiaomi's old flagship model, but even today the image of Xiaomi 11 Ultra is still the top of the mobile phone camp, Samsung 50 million pixels 1/1.12 inch GN2 large The bottom main camera is supplemented by a 48-megapixel IMX586 equivalent 12mm ultra-wide-angle + a 48-megapixel IMX586 periscope telephoto. With Xiaomi’s self-developed Night Owl algorithm, there is no doubt about the imaging strength of Xiaomi Mi 11 Ultra.
Of course, it has a 2K screen similar to Samsung E4 material, Qualcomm Snapdragon 888 processor, wired/wireless dual 67W charging speed, and a 5000 mAh battery, MTW multi-pole battery cell plus second-generation silicone Xiaomi fully provides negative batteries. As for motors, speakers, and infrared, Xiaomi Mi 11 Ultra is absolutely top-notch.
At present, the Xiaomi 12S series has been fully warmed up. Xiaomi 12S Ultra will once again create a new historical high for Android flagships. At the same time, the price of Xiaomi 11 Ultra has dropped to a new historical low. For those who pursue the ultimate in photography but have a limited budget, this is the best choice. select.
Glory - Phoenix Nirvana, reborn from the ashes
As a sub-brand of Huawei in the past, glory has gone through a trough for a period of time. Now it has fully returned and has recovered rapidly in the domestic market, whether it is the online market or the offline market. Rapid progress, if you use one sentence to describe it, it is "Phoenix Nirvana, reborn from the ashes". This time, three mobile phones are also on the list.
Specifically, the Honor models on the list are the Honor PLAY 6T, which ranks ninth, with sales of 148,000 units; the Honor X30, which ranks 13th, with sales of 116,000 units; and the Honor 70, which ranks 19th. Sales volume was 101,000 units.
Representative model - Honor 70
The Honor 70 series uses a better-looking diamond texture and is paired with a larger camera module, which further improves its appearance.
In terms of specific configuration, the Honor 70 standard version is equipped with the Snapdragon 778G+ processor. The screen is a 6.67-inch diamond-shaped hyperbolic flexible screen, which supports 120Hz refresh rate and 1920Hz PWM dimming. It is equipped with 66W super fast charging and has a built-in 4800 mAh capacity. Battery; front 32-megapixel AI super-sensing main camera, rear 54-megapixel IMX800 video main camera + 50-megapixel ultra-wide-angle macro main camera + 2-megapixel depth-of-field camera.
Under limited conditions, Honor 70 almost provides the best configuration that it can provide at the same price, which is a good choice for fans.
Blue and Green - mediocre homework and mediocre performance
As we all know, the blue "vivo" and green " OPPO" brothers have always been known as the offline overlords, and their online channels have been weak for a long time. In order to increase the proportion of online channels, the two A lot of efforts have been made, and the establishment of sub-brands is one of the strategies, such as OPPO's realme , OnePlus, and vivo's iQOO. However, the two models on the list this time only have three models in total. I can only say that they have done their homework. Average, mediocre performance.
Specifically, the models on the list include iQOO 9 at 14th place with sales of 114,000 units; OPPO K9X at 15th place with sales of 110,000 units; iQOO Z5X at 16th place with sales of 109,000 units. department.
representative model - iQOO 9
As a sub-brand of vivo, iQOO has performed well in recent years. In 2022, it has fully launched a product strategy to impact flagships. However, due to price positioning, the early sales of the iQOO 9 series were not Not outstanding, but as its price continues to decline, iQOO 9 has become the most cost-effective gaming flagship phone.
iQOO 9 is equipped with a Snapdragon 8 processor, an independent display chip Pro, and Samsung's enhanced version of LPDDR5 and Samsung's overclocked version of UFS 3.1, plus a top-level heat dissipation architecture to ensure a good performance experience; Samsung E5 luminous material flexible straight screen, It has a built-in 4700 mAh battery and supports 120W fast charging and more.
The biggest problem of iQOO 9 is still the lack of images. It has a rear 50-megapixel main lens + 13-megapixel wide-angle lens + 12-megapixel portrait lens. It supports 2x optical zoom , 20x digital zoom and other camera functions. Just to meet daily photography needs.
Kange daotao
Judging from the entire list, the overall performance of domestic flagships is still poor. Among the top five, Apple alone occupies four models, and they are almost dominant. It is almost a direct slap in the face to fully impact high-end flagships. Domestic brands in the market; and in terms of overall sales, Xiaomi is still the mainstay of domestic brands, and we sincerely hope that domestic brands can establish themselves in the high-end flagship market as soon as possible and compete with Apple.
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